Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 96

Whitepaper eBook SEO Education 96

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Here are nine customer retention tactics to consider implementing into your content marketing strategy. Continue to Educate Your Audience.

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing. Affiliate Marketing. Buzz Marketing. Contextual Marketing. Email Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What is NOT content marketing?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Rock Content

MAY 15, 2023

It provides you with the critical tools and the top-vetted talent you need to produce quality articles, blogs, website pages, ebooks, and more. As a member, you get everything you need for effective content marketing in one place. No research is required; just place the order. WriterAccess is a content creation platform.

Customer Journey 78

Customer Journey Transform Place eBook 78

Scoop.it!

MAY 19, 2022

To start building and optimizing a winning email newsletter strategy, you first need to collect some valuable data. If a group of potential customers are just looking for valuable information, then your newsletter needs to be purely educational. Make it Easy for People to Opt In. Different Newsletters for Different Recipients.

Email Marketing 88

Email Marketing Education eBook Digital Marketing 88

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Hubspot Marketing

APRIL 21, 2022

This can take the form of insightful blog posts, webinars, ebooks, or social media posts that give information to solve initial concerns and slowly familiarize prospects with how your product can help them. Before you start, let's hear some tips from marketers who attribute part of their success to this strategy.

Price 145

Price CRM Marketing Marketers 145

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. In a Content Marketing context, the most important unique visits are those at the company’s blog and lead generation content, such as ebooks, webinars, and videos. Pageviews.

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Marketing Insider Group

MARCH 2, 2021

In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Today, you’ll learn why a content gap analysis is an essential piece of your content marketing puzzle and how to conduct one in-depth for maximum benefits. What is Content Gap Analysis? Source: CoSchedule.

Customer Journey 127

Customer Journey Market Research SEO Content Marketing 127

Duct Tape Marketing

JANUARY 4, 2024

Russell Henneberry provides a roadmap for mastering newsletters, offering insights to elevate your digital marketing strategy and turn subscribers into a valuable revenue stream. They're hot right now, and I think of email as this intersection of content marketing and sort of direct response promotion. I'm so excited.

Transform 77

Transform Advertising Advertisers Entertainment 77

Neil Patel

JANUARY 31, 2022

I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? If you need more help, there are plenty of other paid marketing strategies you can leverage.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It’s much more than a place to share family photos. Marketers Can’t Be “Yes” Men or Women.

Thought Leadership 115

Thought Leadership Marketing Marketers CMO 115

Vertical Response

MAY 14, 2023

Most importantly, emojis are often used by consumers themselves; using them in your marketing can help you create a relationship with your audience and make them feel more connected to your brand. Incorporating emojis in your subject lines is a simple yet effective way to enhance your email marketing strategy.

Email Marketing 52

Email Marketing Marketing Marketers Communications 52

Marketing Insider Group

FEBRUARY 22, 2023

Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy. In order to do that, we must place customer insights ahead of internal demands. The final step requires aligning those journeys with content strategy decisions and ROI measurement. The biggest lesson of all?

Customer Journey 104

Customer Journey Transform Content Marketing Thought Leadership 104

Duct Tape Marketing

MAY 18, 2023

Key Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. By building trust, providing education, and offering entertainment, newsletters have the power to nurture subscribers and connect with them by creating engaging content, and effective calls to action.

Advertising 91

Advertising Advertisers CRM Education 91

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. There are many ways to be successful with inbound marketing.

Inbound Marketing 134

Inbound Marketing eBook Direct Mail Outbound Marketing 134

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Instead, many lead nurture tracks include only ebooks or datasheets.

Event Marketing 134

Event Marketing Thought Leadership Education eBook 134

Exposure Ninja

AUGUST 18, 2022

Email marketing suits all customers. 81% of B2B marketers report that their most used form of content marketing is email newsletters, and 64% of B2B marketers say their email marketing strategy helped them reach their business goals in 2021. Adaptable and scalable. Shorter sales cycle. Increases revenue.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Duct Tape Marketing

FEBRUARY 18, 2020

Sales materials still hold an important place in the customer journey. Whether your sales team is meeting with prospects in person or via video call, there is still a place for presentation materials and leave-behinds. Let’s say you’re a marketing consultant who focuses on small businesses (sound familiar?).

Whitepaper 80

Whitepaper Customer Journey Digital Marketing eBook 80

Adobe Experience Cloud Blog

OCTOBER 21, 2013

We would classify you as either a Small Business (0-300 people), Mid-Market (301-1,500), or Enterprise (1,500+). We tailor our message, depending on which segment best describes you: Small Business (corporate) messaging = how we can help you with marketing strategy. Default Segmentations.

Thought Leadership 134

Thought Leadership eBook Place Education 134

Marketing Insider Group

MAY 12, 2020

To connect with their target customer, they’ve focused on education from the beginning. Use the content on your blog to educate and nurture relationships with your customers and prospects. Don’t use it as a place to sell. Content in 2019 will be heavily focused on storytelling. A photo series. An email drip series.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Duct Tape Marketing

DECEMBER 22, 2014

Do yourself a favor and tuck yourself away in a quiet place somewhere and listen intently to the video below. Dan Sullivan’s free Gift to you: As another bonus, I’d like to offer you a free download of one of Dan’s bestselling eBooks, The 80% Approach ™. Marketing Strategy Dan Sullivan The Freedom Cycle'

eBook 66

eBook Education Marketing Strategy Place 66

Marketing Insider Group

JUNE 22, 2020

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. In order to do that we must place customer insights ahead of internal demands. The final step requires aligning those journeys with content strategy decisions and ROI measurement. Quick Takeaways.

Market Trends 114

Market Trends Content Marketing Customer Journey Transform 114

Litmus

MAY 18, 2020

Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. As a one-person email team, how do I balance strategic work and education with just getting stuff done ? What tools would you suggest?

Whitepaper 47

Whitepaper Education eBook Marketing 47

Neil Patel

JULY 31, 2021

Desire: Then, your goal should be nudging prospects from simply thinking they like something to actively wanting it, possibly by making proposals or carefully placing glamorous adverts for repeat exposure. Marketing strategies at this stage could include free trials, actionable emails, and CTAs, or calls to action.

User-Generated 145

User-Generated Analytics Product Millennials 145

Adobe Experience Cloud Blog

JULY 6, 2017

That’s where drip marketing comes in. An effective drip marketing strategy can nurture leads , drive conversions, increase customer satisfaction and loyalty, and make life easier for everyone—from your audience to sales to your marketing team. Give the user “How to” articles and some gated ebooks or webinars.

Outbound Marketing 134

Outbound Marketing Communications Thought Leadership User-Generated 134

Rock Content

JUNE 4, 2020

When I led Content Marketing strategy for the IT Division of Schneider Electric, we selected five personas. Educational and inspirational content like blog posts, guides, and industry reports, is going to be critical. That number is large enough to cover most of your customers, yet small enough to be specific.

B2C 75

B2C Finance Transform eBook 75

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Litmus

FEBRUARY 17, 2021

But email automation only works with the right strategies and tools in place. Dig into the most common email mistakes, why they’re damaging, and how you can prevent them in the first place. Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. Create an email marketing strategy.

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Duct Tape Marketing

AUGUST 11, 2014

Once you get good at that you can turn a series of relevant posts into other forms of content such as videos and eBooks. For many B2B lead generation environments, the most effective tactic involves in person education through events like seminars and webinars. 2) Social relationship building. 3) Seminars and webinars.

eBook 74

eBook Direct Mail Manufacturing Education 74

Duct Tape Marketing

MAY 5, 2022

So I wanna talk about it as the subject that it is, obviously it turns into production issue or fulfillment or capacity issue for a lot of organizations, but it's really a marketing problem, or at least can be solved I think, with a marketing solution. So, uh, check it out, marketing assessment dot C.

Marketing 55

Marketing Marketers Price eBook 55

Duct Tape Marketing

JULY 21, 2022

And you're little the reality is that more people see you on Google search than see you almost any place else in the world. So that when you are compared to these other places, you look both, you look visually better and reputationally better so that people choose you. The images changed and dollar values of the listing went up.

Place 77

Place Product Education SEO 77

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Listen to their cues. Be Persistent.

Food 134

Food Thought Leadership Law eBook 134