Adobe Experience Cloud Blog

APRIL 21, 2016

Depending on what industry you’re in, you could promote your mobile app, cloud hosting services, Bluetooth headsets, or USB drives. For instance, higher education institutions can use this opportunity to provide information on pre-college prep to new students, local events to alumni, and summer activities to existing students.

eBook 91

eBook Thought Leadership Shoppers Marketing 91

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints. Which programs, promotions, or content has moved my customers through each stage at the highest rate?

eBook 91

eBook Thought Leadership Finance Marketing 91

Litmus

OCTOBER 14, 2022

Educational and informational emails that let them explore more about your business. Emails with consistent touch points centered around educational content such as blogs, ebooks, templates, and case studies. Emails that contain special offers or promotional codes. Pricing details and detailed steps to get started.

Email Marketing 100

Email Marketing Thought Leadership Customer Journey Communications 100

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. Otherwise, the attempt at thought leadership will fall flat. If everything you create comes from a place of self-promotion and is narrow, it won’t work. Great content leads with education and offers specific takeaways. Let’s get real about B2B content marketing.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. You can also promote your blog content across other channels. Decision Stage. Image Source. Download for Free.

Whitepaper 144

Whitepaper eBook Education Price 144

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. Speaking of what a whitepaper isn't.

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Whitepaper eBook Thought Leadership Education 137

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

JUNE 3, 2015

A great way to build more alignment between the two functions is to staff your teams in a way that promotes collaboration and cross-functional goal setting. And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Marketing Roles. Sales Roles.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Hubspot Marketing

MARCH 11, 2024

Giving your content a human touch with anecdotal evidence will improve the discoverability of your content, build trust with your audience and compel them to buy the products you promote. Whether you publish blog posts, videos, courses, or ebooks on your website as part of your content strategy, you should consider using categories.

Affiliate Marketing 85

Affiliate Marketing User-Generated Marketing Marketers 85

Search Engine Land

JUNE 16, 2023

Awareness stage: ‘I want to learn’ Awareness stage user behavior and research needs In the awareness stage, users are seeking educational content. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website. Alternatively, you can filter your existing master list using the suggestions outlined below.

Whitepaper 95

Whitepaper eBook User-Generated B2C 95

Sachs Marketing Group

JANUARY 30, 2023

Law firms must consider PPC advertising when looking for effective strategies to promote their services and acquire new clients. With PPC campaigns, law firms can effectively promote their services and reach out to potential clients at the right time with the most relevant message.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Marketing Insider Group

JULY 14, 2020

In a way, it’s your job to educate your CEO and other stakeholders on what marketing is. To thrive and grow during this storm and more to come, stop promoting ads to audiences that don’t want it. You must move from a promotion mindset to a publishing mindset. They stick with product promotion and advertising.

Thought Leadership 115

Thought Leadership Marketing Marketers CMO 115

Unbounce

MARCH 23, 2023

It’s a pretty broad term without a universal definition, but you can think of it as the practice of encouraging people who interact with your digital content—ads, emails, social posts, ebook, whatever—to become customers. (Or, Kicking off a new promotion? Or, at the very least, to engage meaningfully with your business.)

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Adobe Experience Cloud Blog

APRIL 7, 2015

Just because someone downloads your latest ebook doesn’t mean he will convert! For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. This is true especially for companies that run a lot of top-of-the-funnel programs.

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Thought Leadership B2C eBook Education 133

Adobe Experience Cloud Blog

AUGUST 26, 2014

It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. It serves as a system of record. A calendar isn’t just for planning out your future social posts — it’s also for recording your posts from the past.

PR 134

PR Thought Leadership eBook Entertainment 134

Adobe Experience Cloud Blog

JULY 20, 2009

In addition, we don't have much competition in what we do, so we have to educate the industry we serve on the power of the Internet before we get around to discussing our offerings. So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. Q: What is ShipServ's go-to-market strategy?

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Adobe Experience Cloud Blog

MARCH 28, 2013

Content needs to educate, excite, and inspire prospects, customers, and partners alike. This is not about changing the content itself; it is about customizing the messages promoting your assets with dynamic content. If these promotional messages are not relevant, your potential reader may never dive into your thought leadership.

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eBook Thought Leadership Promotion User-Generated 134

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. There are also plenty of bloggers who are incredibly passionate about educating their audiences about how to think about marketing – or what they should be thinking of. Ask for Help.

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Follow Kathryn on Twitter at @KKilner.

Event Marketing 134

Event Marketing Thought Leadership Education eBook 134

Adobe Experience Cloud Blog

APRIL 5, 2016

Take for example a recent VM Turbo campaign promoting an ebook download on their hybrid cloud. And marketers are only as good as the tools they are equipped with. Enter external intent data.

Thought Leadership 91

Thought Leadership eBook CRM Education 91

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

DECEMBER 10, 2015

While the ‘promotion’ came as a rally cry against a consumer-centric day, it did show us that even in jest, customers are paying attention, engaging, and spending money during this time period. These lessons can apply to any large holiday promotion that’s relevant for your industry—what other observations can you add to this list?

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Adobe Experience Cloud Blog

JUNE 26, 2014

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. It’s important to remember that the more time a lead spends with your content, the more “educated” they become. And what about a copywriter who has downloaded several of your ebooks?

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Whitepaper Copywriting Thought Leadership User-Generated 134

Exposure Ninja

JULY 5, 2023

A content marketing strategy is simply a comprehensive plan outlining how your business will create, distribute, and promote content to attract, engage, and retain your target audience. Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Maybe they’d like to read a case study with someone who faced similar challenges, or maybe they prefer a full guide ebook with some theory, best practices, and use cases? Once you provide your audience with educational content, you can also ask about their budget , when will they be ready to buy, or who’s in charge of the purchase decision.

Customer Journey 134

Customer Journey Transform Thought Leadership Price 134

Rock Content

DECEMBER 4, 2017

If you’re interested in reading more, our Employee Advocacy 101 ebook provides more in-depth guidance on how to set up your program. Build thought leadership. This means aiming to post four pieces of content written by others for every one soft promotion (e.g. and for every one hard promotion (e.g. a demo request).

Whitepaper 40

Whitepaper Thought Leadership eBook Law 40

Duct Tape Marketing

OCTOBER 17, 2017

Establish thought leadership and authority. By being an authority and establishing thought leadership in your area, people will be more likely to trust and support you. An ebook can be broken into a series of blog posts. You need to ensure your content gets promoted to the right channels. Create content.

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Thought Leadership Education eBook Promotion 54

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. This is in contrast to traditional marketing.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Adobe Experience Cloud Blog

JANUARY 27, 2010

It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites. This is where seed nurturing comes into play.

Whitepaper 92

Whitepaper Thought Leadership Education eBook 92

Rock Content

OCTOBER 11, 2018

CMI’s latest research report revealed that 90% of the most successful content marketers prioritize the audience’s informational needs over their sales/promotional message, and we’ll dive into how quality content plays a key role in that success. . A top-of-funnel infographic here and a late-stage eBook there.

Content Marketing 45

Content Marketing User-Generated eBook Customer Journey 45

Rock Content

JANUARY 8, 2018

Buyers are looking for new insights and to be educated. Are they promoting their annual conference? Check out our latest eBook! In this age, for B2B Sales there are New Rules of Engagement: Your online personal brand is more important than ever. You need to build and demonstrate expertise. Did they get funding?

Whitepaper 51

Whitepaper eBook New Technology Education 51

Adobe Experience Cloud Blog

JUNE 19, 2015

Your cover photo could include brand messaging, campaign promotions, product images, and more—the options are truly endless. Utilizing Facebook Apps is a great place to promote a new contest, offer a content download, or show your followers a video. Twitter has become the optimal network for thought leadership and branding.

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eBook Branding Thought Leadership Real Estate 134

Marketing Insider Group

JANUARY 23, 2023

But there’s a trick to creating a content experience that promotes revenue growth: develop a content marketing strategy tailored to satisfy the needs of your target audience. Keep your customers engaged by using proven marketing tools , resources and techniques that also promote growth in revenue.

Thought Leadership 108

Thought Leadership Promotion eBook SEO 108

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. This is where you can engage with thought leadership posts and in-depth guides. Share a blog post, a video, curated content from other thought leaders in your niche, or spark a conversation on a trending topic.

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Whitepaper eBook Key Performance Indicator User-Generated 123

Adobe Experience Cloud Blog

AUGUST 23, 2018

B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. How do you manage your content marketing? Tell me about it in the comments.

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Whitepaper Thought Leadership eBook Management 120

Adobe Experience Cloud Blog

DECEMBER 17, 2015

The problem may be in your promotion strategy or your lack thereof. Unless you have an audience that seeks out your content en masse, promoting your content is the only way that your audience is going to see it. Do you change your social banners to promote your content? for ebooks, and Medium for blogs.

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eBook Thought Leadership Promotion Copywriting 91

Adobe Experience Cloud Blog

AUGUST 16, 2016

Digital content such as blog, social media posts, videos, ebooks, infographics, and the like all play a role in evolving a brand story that solidifies your standing in the market and makes your prospects want to interact with your company, the first step in the customer journey toward converting them into satisfied customers.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92