Scoop.it!

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. For example, LinkedIn is a prime platform for HR networking and thought leadership.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints. So, to truly understand which programs are working, multi-touch attribution is critical in measuring your program ROI.

eBook 91

eBook Thought Leadership Finance Marketing 91

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

MAY 3, 2021

Otherwise, the attempt at thought leadership will fall flat. Great content leads with education and offers specific takeaways. From eBooks to video to social media posts, you are creating a narrative. There are takeaways, insights, and education at every turn. Your Content Is All About You. Image: Shopify.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Adobe Experience Cloud Blog

MARCH 19, 2020

Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. For example: By integrating Marketo with a Sendoso , you can trigger an automated email after someone downloads an eBook with the eBook link and a $5 coffee eGift card.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Litmus

OCTOBER 14, 2022

Educational and informational emails that let them explore more about your business. Emails with consistent touch points centered around educational content such as blogs, ebooks, templates, and case studies. Thought leadership newsletters for your product and industry.

Email Marketing 97

Email Marketing Thought Leadership Customer Journey Communications 97

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.

Whitepaper 144

Whitepaper eBook Education Price 144

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. Density: Denser than an ebook.

Whitepaper 136

Whitepaper eBook Thought Leadership Education 136

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before. Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Read all about it here.

eBook 134

eBook Thought Leadership Marketing Automation Platform Education 134

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Combine SEO with authority Some SaaS marketers think focusing on thought leadership is the most effective way to create highly engaging marketing content, while others positively swear by SEO for SaaS instead.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Here’s an example from our ebook, A Recipe for Lean ABM ebook, that shows mapping content to the buying journey of a Higher Education target account. For instance, can you personalize a general ebook for your target accounts by adding in more industry examples and changes some of the terminology?

Thought Leadership 134

Thought Leadership eBook Whitepaper Education 134

Adobe Experience Cloud Blog

JUNE 3, 2015

And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. This team creates valuable and educational content to help out sales reps during the sales cycle and provides materials for lead generation and nurturing. Marketing Roles. Sales Roles.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 22, 2014

Content doesn’t just mean traditional materials like ebooks or webinars — in fact, blogs, videos, online hubs, even experiences can also be content. It’s how you tell your brand’s story, it’s how you educate your buyers, and it’s how you build connections. After all, regardless of who you’re marketing for, content fuels your efforts.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

AUGUST 4, 2014

As we discuss in our new ebook, Enrollment, Engagement, Donation: How Higher Education Can Improve its Grades with Marketing Automation , schools are now using marketing automation to attract and recruit new students, personally engage current students, and maintain the loyalty of alumni. Check out our ebook below!

Inbound Marketing 129

Inbound Marketing eBook Thought Leadership Education 129

Adobe Experience Cloud Blog

APRIL 16, 2015

This year we had a diverse set of keynotes (including a musical performance from John Legend), a kick-butt set of thought leadership sessions, an amazing Great Gatsby-style party at the San Francisco City Hall ( tres chic ), an exhibit hall filled with valued partners, and of course, the best of breed marketers from around the world.

Thought Leadership 127

Thought Leadership Education CMO eBook 127

Adobe Experience Cloud Blog

JUNE 9, 2015

Let’s start by breaking down the consumer lifecycle into three buckets: Education and Awareness Building: While most health plans offer the same core services, not all plans are one-size-fits-all. As a healthcare marketer, you need to start the journey by educating health consumers on what their options are.

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Adobe Experience Cloud Blog

JULY 20, 2009

In addition, we don't have much competition in what we do, so we have to educate the industry we serve on the power of the Internet before we get around to discussing our offerings. So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. Q: What is ShipServ's go-to-market strategy?

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Adobe Experience Cloud Blog

JANUARY 22, 2020

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Duct Tape Marketing

MAY 26, 2020

That board member of the private school might be somewhat interested in your work for other types of commercial properties, but when they see right off the bat that your architect has designed beautiful spaces that address the specific needs of a client in private education, that prospect feels an immediate connection to your work.

Non-Profit 96

Non-Profit Millennials Thought Leadership User-Generated 96

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Higher education. For example, don’t make references to “leads” when trying to penetrate the higher education market. At the early stage, content such as ebooks, slideshows, and blog posts are effective for generating awareness. Author: Vyoma Kapur Financial services. Healthcare. Manufacturing.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Adobe Experience Cloud Blog

APRIL 7, 2015

Just because someone downloads your latest ebook doesn’t mean he will convert! However, an ad for this same product, targeting the education sector, could feature the words “increase enrollment” instead–making it specifically relevant and personal for the audience. So, what can help? A Few Words on Personalized Retargeting.

Thought Leadership 133

Thought Leadership B2C eBook Education 133

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

The goal is to get in front of new people and drive them back to your website, where you can continue to educate them about your product/solution. Types : Explainer videos (not product-focused), teasers, commercials, previews for webinars or ebooks. Think : Educate & Inform. Cheat Sheet for Top-of-the-Funnel-Video Strategy.

Video Marketing 134

Video Marketing Thought Leadership Entertainment Marketing 134

Adobe Experience Cloud Blog

OCTOBER 9, 2013

It’s simple: the client wasn’t interested in educating its team members. What does education mean? Education is bigger than than the ability to “use” a marketing automation platform. Your company must have established a continuing education program, to accommodate new information/best practices as they emerge.

New Markets 134

New Markets Marketing Automation Platform Education Thought Leadership 134

Hubspot Marketing

MARCH 11, 2024

Whether you publish blog posts, videos, courses, or ebooks on your website as part of your content strategy, you should consider using categories. Being helpful by educating, inspiring and building trust with others is a proven recipe for maximizing ROI. What does this look like in real life? They put your audience first.

Affiliate Marketing 86

Affiliate Marketing User-Generated Marketing Marketers 86

Marketing Insider Group

JULY 14, 2020

In a way, it’s your job to educate your CEO and other stakeholders on what marketing is. I’ve been trying to educate them for five years to no avail. I started with thought leadership content. I began to construct a global content marketing strategy that would focus on thought leadership content.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Adobe Experience Cloud Blog

MAY 14, 2018

Demographic reports, surveys, ebooks and tip sheets—there’s nothing a marketer won’t sift through to create a great ad. Online there are amusing videos, educational content, and social media to name a few. They have to be built right. Attention spans are shorter than ever, and your landing page is competing with countless distractions.

Thought Leadership 134

Thought Leadership eBook Advertising Advertisers 134

Adobe Experience Cloud Blog

AUGUST 26, 2014

It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. It serves as a system of record. A calendar isn’t just for planning out your future social posts — it’s also for recording your posts from the past.

PR 134

PR Thought Leadership eBook Entertainment 134

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Closing Thoughts: A Few Best Practices for Healthcare Marketers. Educate your employees on social media policies. Use Images.

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

Adobe Experience Cloud Blog

JULY 22, 2014

And as we explore in our new ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , more opportunities to communicate = more opportunities to convince your potential customers to buy. 4 Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

eBook 131

eBook Thought Leadership Communications Education 131

Adobe Experience Cloud Blog

JUNE 21, 2013

By better tailoring our marketing strategy to the educated buyer, both the customer and company’s goals can be met. This is much like a company providing webinars, roadshows, and downloadable eBooks. Marketers are here to assist in development and functionality by sharing thought leadership and best practices.

Thought Leadership 134

Thought Leadership eBook Food Education 134

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. There are also plenty of bloggers who are incredibly passionate about educating their audiences about how to think about marketing – or what they should be thinking of. Modern Marketing'

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 5, 2014

As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. You’ll also want a strong content marketing strategy at this point, to help your buyers get educated while they research. If so, how?

Thought Leadership 134

Thought Leadership Inbound Marketing eBook Marketing 134

Adobe Experience Cloud Blog

APRIL 5, 2016

Take for example a recent VM Turbo campaign promoting an ebook download on their hybrid cloud. And marketers are only as good as the tools they are equipped with. Enter external intent data.

Thought Leadership 91

Thought Leadership eBook CRM Education 91

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. But video can also be useful and educational. You can do this with discounts, prize draws, ebooks, and webinars. Introduce yourself: You can also use video to introduce your brand.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134