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AI Is Disrupting Retail & Personalized Customer Engagement: Insights From Women in Retail Leadership Summit NYC

Use Insider

A research report from this summer also showed that 9 in 10 consumers use 4 channels, led by social media (93%), websites/apps (91%), digital ads (90%), and email marketing (90%). That same report also shows that marketers are managing, on average, 10 different channels to engage customers. That’s a lot to manage!

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

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Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content

Animalz blog

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. We felt like to make the car go you would need content, creative, product marketing, and then campaigns or demand gen. ( 13:00 ) Heike focuses Microsoft Advertisings content on the middle and bottom of the funnel.

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Try These Email Marketing Ideas to Drive Growth

Litmus

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.

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How to have the best email marketing strategy

illumin

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

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Real estate email marketing: Turning potential buyers and sellers into clients

AWeber

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

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How to optimize your content strategy across the customer journey

Martech

Example: For a sustainable energy company, a blog post titled “How to Reduce Your Home’s Energy Use” can provide practical tips and introduce the concept of sustainable energy solutions without a hard sell. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.