Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 135

Email Marketing Customer Customer Journey eBook 135

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 136

Email Marketing Analytics User-Generated Marketing 136

Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 93

Transform CRM Whitepaper eBook 93

Litmus

AUGUST 31, 2020

You may have heard us talking about the 3 pillars of email marketing at different points, but may not know how to put them into practice. We’ve got you covered in our ebook, The 3 Pillars of Email Marketing. Get our ebook to see examples of the three pillars in action and learn how to start using them today.

Email Marketing 110

Email Marketing eBook Marketing Marketers 110

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Social media platforms are then explored for additional information about the company, products, services and reviews. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 139

Email Marketing Whitepaper Marketing Marketers 139

Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. Get your copy ?. Get your copy ?.

Email Marketing 114

Email Marketing Market Trends eBook Law 114

Litmus

SEPTEMBER 17, 2020

Enter the agile email workflow: your new way to create quality emails fast. Check out our latest ebook, Going Agile: The New Email Workflow , to find out how you can make your email life easier one small step at a time with micro-efficiencies to quickly: Develop the right email content and design strategy.

Email Marketing 99

Email Marketing eBook Marketing Marketers 99

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 110

Email Marketing Thought Leadership Customer Journey eBook 110

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

AWeber

MARCH 16, 2023

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.

Email Marketing 122

Email Marketing Customer eBook Education 122

AWeber

JUNE 3, 2025

You've worked hard to create a product or service people love. The answer lies in building a strong opt-in email list. If you're wondering what an opt-in email list is, how it benefits your business, or how to create one that's both effective and permission-based, you're in the right place. You see better open and click rates.

Law 85

Law eBook Place Email Marketing 85

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 111

Email Marketing eBook Marketing Marketers 111

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. All you need to do is enter your email to get it. This isnt just a friendly offer; its one of the most effective marketing tools online: the lead magnet.

eBook 60

eBook Copywriting Entertainment eCommerce 60

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 119

Email Marketing Shoppers Shipping Marketing 119

Vertical Response

AUGUST 5, 2024

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

AWeber

MAY 9, 2023

8 great email marketing prompts Brainstorm ideas for your newsletter AI Prompt: Give me 3 ideas to write about in my newsletter about [add topic]. Create an "ad" for your course or book AI Prompt: Write a single paragraph promoting my [product or service]. My target audience is [add target audience]. Type “/” to open the menu.

Email Marketing 116

Email Marketing User-Generated eBook Marketing 116

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. It’s pretty obvious why most brands use at least some form of email automation. You can also use personalization to adjust the email’s content.

Email Marketing 111

Email Marketing User-Generated Marketing Marketers 111

Vertical Response

APRIL 4, 2022

But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy. Why Mass Email Marketing Is Popular.

Email Marketing 103

Email Marketing Millennials eBook Marketing 103

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

AWeber

MAY 31, 2025

Imagine spending hours crafting the perfect marketing messageonly to have most of your website visitors leave without joining your list or taking the next step. Its frustrating, but heres the truth: even the best content and products fall flat if you dont actively collect leads. Thats where lead capture pages come in.

eBook 63

eBook eCommerce User-Generated Email Marketing 63

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually.

Transform 264

Transform Education Price eBook 264

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. In standard affiliate partnership deals, you only pay your partners when they refer a customer who buys your product.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. Make every email count for everyone Learn how to design, write, and code emails that are inclusive and accessible to all subscribers.

eBook 101

eBook Education Email Marketing Place 101

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 98

Product eBook Price User-Generated 98

Backlinko

JULY 26, 2024

26% of respondents claim blogs deliver “strong marketing results”. Another 24% of respondents say long-form blog posts are the most effective when it comes to content production ( Semrush ) Blogging Content Statistics What are the elements of high-performing blog posts? What’s the performance of blogs compared to other channels?

B2C 96

B2C User-Generated eBook SEO 96

Hubspot Marketing

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Email Marketing. Are you recommending the product/service?

Copywriting 145

Copywriting eBook Communications Marketing 145

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Marketing Insider Group

DECEMBER 17, 2020

The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. But hiring an intern to write blog after blog about your products will likely generate little buzz.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Backlinko

DECEMBER 6, 2024

The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A narrow bottom represents the people who purchase your product. Be informative and helpful.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Hubspot Marketing

DECEMBER 23, 2024

That includes digital marketing or marketing technology. Now, she notes, generative AI has transformed the core of marketing activities. Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers. What were the results?

Transform 110

Transform User-Generated Marketing Marketers 110

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 138

Whitepaper eBook User-Generated Marketing 138

Customers.ai

JANUARY 7, 2025

Think free trials, limited-time access to premium features, or exclusive content like eBooks or templates. Offer insider tips, early access to products, or a VIP experience. SaaS: Unlock 7 Expert Email Templates That Double Conversions for signing up. Digital Products: Sign up and get exclusive access to our pre-launch sale.

Customer 93

Customer Shipping eCommerce Outbound Marketing 93

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

Product 116

Product Price Copywriting Shipping 116

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111