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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 143
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What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

Hubspot Marketing

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. Offer unique industry insights in an ebook or report. Be trustworthy. Consider eye scanning patterns.

eBook 145
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B2B Lead Generation: The 2024 Game Changer for Marketers

Rock Content

Search engine optimization (SEO) generates more qualified leads than any other marketing initiative, according to 57 percent of B2B marketers. Influencer marketing and guest blogging opportunities can be solid ways to tap into a ready-made audience that’s in the market for exactly what you’re offering.

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The Content Marketer’s Guide To Influencer Marketing

Traackr

According to a recent study by HubSpot and Smart Insights , most marketers are aware of the value of content marketing and are dabbling in it already, however, more than half (55%) said that their biggest challenge was defining the right content and identifying the right influencers to build and grow their audience.

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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 109
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The Content Marketer’s Guide To Influencer Marketing

Traackr

According to a recent study by HubSpot and Smart Insights , most marketers are aware of the value of content marketing and are dabbling in it already, however, more than half (55%) said that their biggest challenge was defining the right content and identifying the right influencers to build and grow their audience.

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How to market your coaching business: a guide to increasing clients and sales

AWeber

Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter. Can a solo coach on a budget afford influencer marketing? Work with micro-influencers!

eBook 93