OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Marketing Marketers 86

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Get the daily newsletter search marketers rely on.

Whitepaper 96

Whitepaper eBook SEO Education 96

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Search Engine Land

MAY 13, 2024

Here are some of the top B2B content distribution strategies that work: Social media Email marketing Influencer marketing Paid advertising Guest posting Repurposing content Let’s examine each of these distribution channels in more detail and consider how you can use them to distribute your content effectively.

Whitepaper 110

Whitepaper Thought Leadership User-Generated Key Performance Indicator 110

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Rock Content

JULY 23, 2020

If you follow the trends tied to the most efficient digital strategies, you’ve heard about Content Marketing. The idea is to produce content in several formats, such as blog posts and ebooks, to raise your company’s authority. The success of a Digital Marketing strategy does not always come immediately.

Marketing Strategy 75

Marketing Strategy Whitepaper Content Marketing eBook 75

OnPassive Marketing

MAY 12, 2022

Content marketing creates opportunities for partnerships. Another great benefit of content marketing is that it can help you form valuable alliances with other brands and businesses. This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. Whitepapers.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Lynton Web

APRIL 6, 2023

The Benefits of Using Paid Media Adding paid media to your inbound marketing strategy is a great way to amplify the content you’ve spent time creating or the product you’ve designed. Use Paid Media to Promote Savings Spending money on paid media to promote discounts on your product or service is useful.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Hubspot Marketing

AUGUST 11, 2022

By understanding their unique process for awareness and evaluation, you can create a truly effective content marketing strategy packed with custom content that best supports their journey toward making a purchase. You can also promote your blog content across other channels. Whitepaper. Ebook or Tip Sheet.

Whitepaper 144

Whitepaper eBook Education Price 144

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. The main goal of email marketing is to get customers to take action. Send Out Transactional Emails.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Combine content and experience. Made with Ion.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Perfecting your website should always be your first step towards improving your digital marketing strategy.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 101

CRM Whitepaper Marketing Marketers 101

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Use a Cold CTA.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. These methods include print advertising, broadcast advertising and direct mail marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Search Engine Land

JUNE 16, 2023

Know your audience The most important qualifier of your content’s popularity will always be your audience, which is why creating buyer personas is essential to any marketing strategy. Quarterly goals might be appropriate for paid advertising, but 6-12 months is a more realistic timeline for SEO.

Whitepaper 98

Whitepaper eBook User-Generated B2C 98

OnPassive Marketing

OCTOBER 11, 2022

This article will explore five of the most popular affiliate marketing tools available today, as well as what they do and how they can be used with your website. Becoming An Affiliate Marketer. As an affiliate marketer, you can promote products to your website visitors and earn a commission on qualifying purchases.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Marketers can leverage Tagger to add UTMs and platform pixels or create custom URLs.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Hubspot Marketing

AUGUST 21, 2023

This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors.

Shipping 98

Shipping Whitepaper Price eBook 98

Many Chat

JUNE 29, 2022

This could be in the form of blog posts, eBooks, white papers, or even infographics. Here are eight steps you can take to build a successful Saas marketing strategy. If you’re marketing a SaaS product, it’s essential to have a clear understanding of your customer’s journey. Consideration.

Customer Journey 98

Customer Journey Whitepaper Price Shipping 98

OnPassive Marketing

OCTOBER 1, 2022

Content Marketing: Creating high-quality content relevant to your target audience can help you attract new visitors to your website or blog. You can promote your content through social media, email newsletters, and other channels. The post A comparison of traditional marketing and growth marketing appeared first on ONPASSIVE.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. And inform your marketing strategies and product offerings. Like white papers and case studies.

PR 74

PR Customer loyalty User-Generated Marketing 74

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar. Shouldn’t white papers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? Can you talk more about gated vs. ungated.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Hubspot Marketing

FEBRUARY 22, 2023

Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. If someone enjoys your offer and shares it, you just created a great word-of-mouth promotion. Be trustworthy. Be shareable content. Lead Magnet Examples 1.

eBook 145

eBook Finance User-Generated Transform 145

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Exposure Ninja

NOVEMBER 3, 2023

Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Tripwire Product Example We worked on a digital marketing strategy for a hearing clinic whose high-value service was providing hearing aids for people with hearing loss.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me!

Branding 81

Branding Global Marketing Fashion Whitepaper 81

Rock Content

APRIL 21, 2020

Content marketing is an inbound marketing strategy — that seeks to capture people’s attention by a non-invasive or interruptive way —, focused on engaging the target audience and growing the customer network through the creation, publication, and promotion of relevant content in digital media.

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. These four SEO types combine to create your SEO strategy at a high level. Promote the content.

SEO 121

SEO B2C PR Whitepaper 121

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. For example, I want to: Subscribe to the Newsletter Download the ebook Get Free Shipping Upgrade Now Strong CTAs should reinforce the thinking introduced in your headline, content, and imagery, effectively ending your page’s story with a solid “what to do next.”

Price 105

Price eCommerce User-Generated Copywriting 105

Rock Content

NOVEMBER 20, 2020

It must always be on highlight, especially on brand promotion campaigns. Content Marketing is efficient for you to communicate what a product or service offers. It is also essential to promote your content on different channels, aiming to be on the platforms where the competition is present.

Whitepaper 69

Whitepaper eBook Communications Promotion 69

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100