Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Be trustworthy. Be shareable content.

eBook 145

eBook Finance User-Generated Transform 145

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! Social Media.

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Exposure Ninja

SEPTEMBER 7, 2022

Today, we’ll explain how to get your WooCommerce store to the top of Google using search engine optimisation , or SEO. We’ve taken eCommerce store clients from five to eight figures in annual revenue, so we know a thing or two about optimising a WooCommerce store for SEO. What Is SEO? Where Do I Start with WooCommerce SEO?

SEO 52

SEO eCommerce User-Generated Product 52

Buffer Marketing

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily. This exposes your content to their whole network.

Thought Leadership 110

Thought Leadership Inbound Marketing Promotion User-Generated 110

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads. But what channels should you use to promote your landing page? HubSpot Ebook Templates. Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

JUNE 30, 2023

The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. Each call-to-action you create is unique to your business -- it's your offer, service, or product you're trying to promote. 8) Add alt text.

eBook 97

eBook PR Whitepaper Place 97

Hubspot Marketing

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. Strategically place product page links and CTAs. Remember, quality beats over-promotion.

Shoppers 145

Shoppers Energy eBook Promotion 145

Neil Patel

AUGUST 19, 2021

By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create an SEO-Friendly Website With a Strong CTA. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic. Update Your Profile for SEO.

SEO 145

SEO Marketing Marketers Whitepaper 145

Marketing Insider Group

FEBRUARY 14, 2023

Maybe your President’s Day promotion performed ridiculously well last year, so you’ll definitely want to offer that again. XYZ is back in-stock for a limited time only Free Ebook inside! Dollar Shave Club) You left your stuff at our place… (Shinesty) Hey, forget something? So, keep those things in mind, too. Here’s 20% off.

Gen Z 128

Gen Z eBook Digital Marketing SEO 128

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Use a Cold CTA.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

Exposure Ninja

AUGUST 31, 2022

Today, we’ll explain how to get your Shopify store to the top of Google using search engine optimisation , or SEO. If you’re familiar with SEO, keep reading, as there are some Shopify-specific changes you can make to help you climb higher in the Google results. SEO practices have evolved over the years.

SEO 52

SEO eCommerce Fashion User-Generated 52

AWeber

SEPTEMBER 19, 2022

Search Engine Optimization (SEO). Email and SEO together are the two backbones of my business. Step 2: Sign up forms in the right places. When people visit that page, which is the first search result, a pop-up form shows an offer to download “ The Essentials of Street Photography eBook.

eBook 88

eBook SEO Promotion Place 88

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Offer ebooks for download on specific blog posts. Social media. Nurture your leads.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They staged a promotion for free tattoos and had people line up outside the store. They’ve been an essential marketing tool for decades.

Customer 145

Customer eBook Whitepaper User-Generated 145

Search Engine Land

APRIL 28, 2023

It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. Think SEO tools, content creation tools, your favorite website host, and the content calendar tool you depend on.) Add a link to your lead magnets, ebooks, or freebies.

eBook 104

eBook Promotion Product Education 104

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Ikea Steps by Mother Broadcast Broadcast marketing is any company promotion that happens on TV or radio.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

AUGUST 25, 2023

There's also a huge SEO benefit to having more landing pages, which can have an impact even before visitors land on your website. The same thing will happen if that business only has CTAs for a few offers placed throughout your website or promoted via their other marketing channels. In a nutshell, don‘t let this happen to you.

Inbound Marketing 104

Inbound Marketing B2C eBook Promotion 104

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Digital Marketer

NOVEMBER 17, 2022

However, there is a ton of content types, I listed some of them here: Email Newsletters Webinars Podcasts eBooks Downloadable Guides Tools and more. SEO & Search Engine Marketing. SEO serves as the basis for all of your marketing strategies and serves as the central point for integrating all aspects of your marketing campaign.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

CMO 116

CMO Marketing Marketers SEO 116

Marketing Insider Group

FEBRUARY 23, 2021

Place them in strategic locations and repurpose them to get in front of a larger audience. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Place case studies in various places on your website. Place on Landing Pages.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

OnPassive Marketing

OCTOBER 1, 2022

Paid ads can be placed on search engines, social media, websites, and other online platforms. You can promote your content through social media, email newsletters, and other channels. SEO: Optimizing your website for search engines can help you get more traffic from people searching for topics related to your business.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Search Engine Land

FEBRUARY 6, 2023

Plus, bloggers continually report that longer content formats such as guides and ebooks are most effective. For SEO purposes, long-form content helps you hit three connected goals: Rank higher in search engines : Comprehensive content outranks thin content. For one thing, longer content tends to perform better than short content.

eBook 98

eBook SEO Branding Education 98

CXL

JULY 25, 2022

That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CXL use them on landing pages to invite customers to trial top marketing courses: SEO tool Clearscope invites users to join their Director of SEO in a webinar.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Adobe Experience Cloud Blog

JUNE 5, 2018

What keywords are to SEO, hashtags are to social media. You can choose to feature accounts, and it’ll help in cross promotion to a great extent. You can connect with influencers in your niche and find ways to co-promote Instagram content with them. Focus on Hashtags. Benefiting from Influencers’ Reach. Simple Branded Content.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules. The Write Stuff.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

AWeber

SEPTEMBER 19, 2023

Place an order for one online in 1994, and it might take you two weeks to receive it. If you can master in-platform strategies like Etsy SEO , this can work in your favor. To promote the book, he signed up to AWeber and offered a free novella to anyone who signed up for his newsletter. Office supplies? So how do you do it?

Shipping 64

Shipping Transform SEO Promotion 64

Marketing Insider Group

MARCH 2, 2021

Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Source: CoSchedule. Why is Content Gap Analysis Important?

Customer Journey 127

Customer Journey Market Research SEO Content Marketing 127

Customers.ai

JANUARY 26, 2024

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. Cloze is a relationship management tool built for ABM (account-based marketing) that allows you to see everything about your contacts in one place. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Neil Patel

JANUARY 8, 2021

Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. If you’re totally new to SEO, you might find this video helpful. Branding is a great place to start your audit. Place a CTA at the end. I’ll walk you through each step.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Search Engine Land

OCTOBER 4, 2023

Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted. As a review, if you are running any pop-up (email, newsletter, ebook, etc.)

Health 137

Health Food User-Generated eBook 137

Exposure Ninja

NOVEMBER 3, 2023

AI is with marketers, not against us Read our free eBook to learn more about how to harness the power of AI Download Your Free Copy Google Gemini is a new collection of large language models (LLMs), which Google is building to power its AI tools, much like how ChatGPT is powered by the GPT3.4 Will it impact SEO? What can it do?

User-Generated 52

User-Generated Marketing Marketers SEO 52

Sachs Marketing Group

JUNE 21, 2023

By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. Beyond visibility, SEO also emphasizes providing valuable and relevant content. This awareness is crucial for attracting and retaining customers.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. With SEO and social media marketing, you can direct organic (and qualified) traffic to your brand’s website’s blogs or to other content. How about premium content like ebooks?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Rock Content

MAY 29, 2020

The store can prepare to profit more when demand is strong and do some promotions and sales to improve numbers when it is low. In a Content Marketing context, the most important unique visits are those at the company’s blog and lead generation content, such as ebooks, webinars, and videos. Then you have a complete map.

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90