Adobe Experience Cloud Blog

FEBRUARY 25, 2016

With the right report in place, you can tell which programs bring in the most new names. Which programs, promotions, or content has moved my customers through each stage at the highest rate? Don’t jump to conclusions about your program success before you have the right data.

eBook 91

eBook Thought Leadership Finance Marketing 91

Lynton Web

APRIL 6, 2023

You’ll get faster results It’s targeted You’ll reach more people It will provide meaningful analytics It offers lead nurturing opportunities when using pay-per-click (PPC) ads When to Use Paid Media Here are a few great opportunities for using paid advertising to promote your work. Social media platforms are a great place to target your ads.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Advertising 98

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Promotion 134

Promotion Thought Leadership eBook Event Marketing 134

Lynton Web

MARCH 9, 2023

Here are six places you can incorporate the findings of your personas. Tailored content can include: Ebooks and other gated content: Each ebook, guide, or downloadable content can solve a common problem or address a recurring question found within each persona.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Be trustworthy. Be shareable content.

eBook 145

eBook Finance User-Generated Transform 145

Buffer Marketing

MAY 2, 2024

Promote affiliate products Affiliate marketing is the promotion of products and services for a commission on each sale. How to start promoting affiliate products  Get started by finding programs aligned with your brand and audience. Affiliate promotions are often based on honest reviews about products.

Affiliate Marketing 56

Affiliate Marketing Manufacturing User-Generated Promotion 56

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey. Blog Strategy: SEO and Keywords It's important to have a solid strategy in place to get the most out of your blogging efforts.

Whitepaper 105

Whitepaper SEO eBook Place 105

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads. But what channels should you use to promote your landing page? HubSpot Ebook Templates. Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. To maximize your earnings with Live Badges, consider the following tips: Promote your upcoming live broadcast : Let your followers know when you'll be going live and what topics you'll discuss.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Pro Tip: Place a short SlideShare presentation on your landing page to help you seal the deal! Think of it like a ticket to a movie or a concert.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Understand your buyer persona.

eBook 144

eBook CRM Marketing Marketers 144

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Promote your resource center through social media posts.

Whitepaper 97

Whitepaper eBook SEO Education 97

Hubspot Marketing

JUNE 30, 2023

The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. Each call-to-action you create is unique to your business -- it's your offer, service, or product you're trying to promote. 8) Add alt text.

eBook 97

eBook PR Whitepaper Place 97

Buffer Marketing

MARCH 21, 2024

Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily. You must research topics, outline posts, write drafts, gather visual assets, promote your content, and more with each piece you produce. Here are three recommendations: 1.

Thought Leadership 105

Thought Leadership Inbound Marketing Promotion User-Generated 105

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Use a Cold CTA.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Calvyn Lee Blog

SEPTEMBER 16, 2021

You should also know that LinkedIn is one of the most popular and best ways to promote yourself and your business. Featured section is a great place to link to content that the audience would find valuable – for example, the eBooks or industry blogs that your connections may find of interest.

eBook 130

eBook Promotion Place Branding 130

Hubspot Marketing

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Additionally, because most blog sites allow you to embed videos, podcasts, and imagery, your company blog can also be a great place to promote your other marketing assets while still informing prospects about your brand. Strategically place product page links and CTAs.

Shoppers 145

Shoppers Energy eBook Promotion 145

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. From eBooks to video to social media posts, you are creating a narrative.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Publishing whitepapers/ebooks? Continuing with the furniture brand example, we can see that one brand, Autonomous, is currently promoting its bulk order promotion and an ErgoChair deal.

CRM 107

CRM Whitepaper Marketing Marketers 107

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They staged a promotion for free tattoos and had people line up outside the store. For example, one of my favorite places to start is the Kindle Marketplace.

Customer 145

Customer eBook Whitepaper User-Generated 145

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Offer ebooks for download on specific blog posts. Social media. Nurture your leads.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Vertical Response

JULY 24, 2023

A few examples of incentives: – Discounts on products/services – Free shipping – A free consultation with an expert in your industry – Exclusive access to upcoming sales or new product launches – Free ebooks, podcasts, or videos related to your business. Place a sign-up button on the homepage of your website. •

Fashion 59

Fashion Shipping eBook Promotion 59

Rock Content

AUGUST 25, 2023

You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Hubspot Marketing

SEPTEMBER 30, 2022

Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. Quora and Facebook are also great places to search. Publish Long-Form Content. Answer Questions on Social Media.

Thought Leadership 93

Thought Leadership eBook Whitepaper User-Generated 93

AWeber

APRIL 17, 2024

But you’re promoting yourself to a wide audience of people who will most likely look at your ad and move on. Open houses At open house events, place a sign-up sheet at the entrance to collect email addresses of interested buyers. Posting an ad for your business can be good for raising awareness of your services.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Of course, not all social media promotion is created equal.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

AWeber

MARCH 14, 2023

As a video content creator, you probably already know a consistent presence on YouTube can help you engage with customers, promote special offers and build brand awareness. Because it allows you to connect with them in a place they check every day: their inbox. With over 2.6 Why capture your YouTube subscriber's email address?

Real Estate 105

Real Estate eBook Email Marketing Communications 105

OnPassive Marketing

OCTOBER 11, 2022

As an affiliate marketer, you can promote products to your website visitors and earn a commission on qualifying purchases. You can start promoting products to your website visitors now with your affiliate link. Be sure to promote products you believe in and will appeal to your target audience. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! Social Media.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Social media is a place for short, punchy, and visual-heavy messages to connect with your audience. But they are quite innovative in aspects of conversational promotion. But there is a downside to that.

User-Generated 118

User-Generated Social Media Marketing Analytics Customer loyalty 118

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

For this example, let’s define web content as blog posts and ebooks. If someone views a blog post or ebook as their first interaction with your brand, then fills out a form to download an ebook, the right measurement and attribution technology will allow you to assign revenue credit to those assets. .

eBook 134

eBook Thought Leadership Promotion Communications 134

Marketing Insider Group

FEBRUARY 14, 2023

Maybe your President’s Day promotion performed ridiculously well last year, so you’ll definitely want to offer that again. XYZ is back in-stock for a limited time only Free Ebook inside! Dollar Shave Club) You left your stuff at our place… (Shinesty) Hey, forget something? So, keep those things in mind, too. Here’s 20% off.

Gen Z 129

Gen Z eBook Digital Marketing SEO 129

Hubspot Marketing

AUGUST 25, 2023

The same thing will happen if that business only has CTAs for a few offers placed throughout your website or promoted via their other marketing channels. Creating more landing pages means you’ll have a wider variety of offers for your visitors to convert on and for you to promote. In a nutshell, don‘t let this happen to you.

Inbound Marketing 104

Inbound Marketing B2C eBook Promotion 104

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 89

Whitepaper eBook Fashion User-Generated 89

Search Engine Land

APRIL 28, 2023

It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. Link to relevant content on your site Yes, you can include your own content on your resource page, but take care – adding too much of your content can look a bit too self-promotional.

eBook 105

eBook Promotion Product Education 105

AWeber

SEPTEMBER 19, 2022

Step 2: Sign up forms in the right places. When people visit that page, which is the first search result, a pop-up form shows an offer to download “ The Essentials of Street Photography eBook. People who are interested in street photography will naturally be interested in this ebook.

eBook 88

eBook SEO Promotion Place 88