Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding 142

Branding Transform Whitepaper User-Generated 142

OnPassive Marketing

OCTOBER 11, 2022

Google Adwords: This is a pay-per-click advertising service from Google that allows you to place ads on your website and pay for them only when someone clicks on the ad. This can be a very effective way to generate traffic to your site and increase sales. Clickfunnels offers a 14-day free trial for its first-time users.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Neil Patel

JULY 29, 2021

There’s one tactic I use above all others to generate new leads: A lead magnet. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. For example, one of my favorite places to start is the Kindle Marketplace.

Customer 145

Customer eBook Whitepaper User-Generated 145

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

SEPTEMBER 30, 2022

Not only will maintaining an active business blog reward you with a more credible industry presence, but when done right, it will also afford you additional business benefits such as improved lead generation and a boost in search engine optimization. Also, consider using Twitter Search to find users' questions on Twitter.

Thought Leadership 93

Thought Leadership eBook Whitepaper User-Generated 93

Exposure Ninja

DECEMBER 3, 2023

The Search Generative Experience , also known as SGE (neither of which are great names, if we’re being honest), will be an update to the way Google responds to people’s questions. Technically , this response is still made up of information taken from websites, but it doesn’t direct users to websites in the same way.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Rock Content

APRIL 20, 2023

Back in April 2022, the headline few wanted to see blared from Search Engine Journal: “Google Says AI Generated Content Is Against Guidelines.” John Mueller, Webmaster Trends Analyst at Google , was quoted in the article saying that AI-written content is considered to be automatically generated content, which is treated as spam.

SEO 81

SEO Whitepaper User-Generated eBook 81

Marketing Insider Group

JUNE 1, 2021

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. You’re learning what and how users view your content, but is it relevant and interesting? Lead Generation Metrics. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc.

Content Marketing 136

Content Marketing Key Performance Indicator User-Generated Whitepaper 136

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 133

Transform SEO User-Generated Whitepaper 133

Hubspot Marketing

OCTOBER 25, 2023

Because of this, it’s worth familiarizing yourself with what is considered spam to prevent any action by Google that could place your site lower in search results or stop it from showing up at all. Don’t waste valuable website real estate with third-party advertisements that add no value to your business or its users.

User-Generated 109

User-Generated SEO Analytics Real Estate 109

AWeber

APRIL 17, 2024

Open houses At open house events, place a sign-up sheet at the entrance to collect email addresses of interested buyers. User-generated content Ask your clients to share their home buying and home selling experiences working with you. This makes for great content for your blog and social media posts, too!

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Neil Patel

AUGUST 19, 2021

words and phrases your customers are using), it tells the user you’re an expert and creates brand awareness. According to a user’s query, there is a formula search engines use to understand the content and decide where it should show up in the results. Use one of my eight foolproof CTA tactics. What does this mean?

SEO 145

SEO Marketing Marketers Whitepaper 145

Customers.ai

JANUARY 26, 2024

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. Try it Free, No Credit Card Required Get The X-Ray Pixel Lead Generation Tools The following B2B marketing tools have everything required to convert more prospects into customers.

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

APRIL 21, 2022

To ensure that your company's content is effective at generating leads, you need to deliver diversified content that covers different topics that they’re searching for each step of the way. Whitepapers. HubSpot has a buyer persona tool made to build and save professional buyer persona documents with its intuitive generator.

Price 145

Price CRM Marketing Marketers 145

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Demand Generation vs. Lead Generation.

User-Generated 80

User-Generated Whitepaper eBook Partner Marketing 80

Rock Content

MAY 8, 2016

However, producing more content is only productive when you have a solid plan in place. Though it seems obvious, the first step is to define why you’re even creating content in the first place. Leverage user-generated content. Define your vision for success. Keep your writers organized and hold them to a deadline.

Marketing Plan 73

Marketing Plan Content Marketing B2C Whitepaper 73

Adobe Experience Cloud Blog

DECEMBER 4, 2012

A Twitter strategy we have used with great success was launching Promoted Tweets in timelines targeted to followers and users who were similar to our followers. By targeting event-specific hashtags and relevant keywords like “B2B” and “ lead management ,” we are where we need to be at prime lead-generating moments.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Promotion 134

Litmus

FEBRUARY 17, 2021

But email automation only works with the right strategies and tools in place. Dig into the most common email mistakes, why they’re damaging, and how you can prevent them in the first place. Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. What a relief. You can finally work on them!

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Sachs Marketing Group

JUNE 21, 2023

When users find helpful information through a brand’s content, it positions the brand as an authority and a go-to resource in its industry. For instance, you can target users based on location, interests, age, and more. This consistent exposure can foster familiarity among potential customers.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Hubspot Marketing

DECEMBER 29, 2023

Landing pages are one of the most important elements of lead generation. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. Writing compelling copy that engages users can be a challenge at times. Never use your homepage as a landing page.

eBook 116

eBook User-Generated Whitepaper Place 116

Marketing Insider Group

AUGUST 30, 2019

Of course project work has its place for initiatives that have a concrete start and end, such as completing a brand strategy, creating a website or producing a marketing brochure. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. These Mistakes Could Trip You Up.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). The bottom line?

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Examples of earned content distribution can include: Mentions, shares, and user-generated content (UGC). Social media channels.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. It’s also crucial that your website is easy-to-navigate and delivers a frustration-free user experience for visitors.

Whitepaper 130

Whitepaper Transform PR eBook 130

Marketing Insider Group

FEBRUARY 6, 2023

The design and functionality of your website play a major role in generating revenue, and ultimately determine whether or not your audience trusts you. Image Source: Blue Corona Google reported that 75% of internet users opt for mobile-friendly websites. Website redesign mistakes can ruin the face of your business.

Whitepaper 62

Whitepaper Non-Profit User-Generated SEO 62

Marketing Insider Group

JULY 17, 2023

Subscribe or Download Image Source: GetSiteControl “Subscribe” or “download” CTAs are mostly used to get site visitors to subscribe to a service or download a resource, like: Ebooks Whitepapers Infographics Templates Webinars These types of CTAs are a great way to build an email list and provide users with valuable content.

eBook 89

eBook User-Generated Whitepaper Communications 89

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. With the influx of information on social media, users often have short attention spans. User-generated content. Why is it trending? Interactive content.

User-Generated 102

User-Generated Entertainment Whitepaper Industry Insights 102

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Downloading an ebook or white paper. Lead generation and nurturing. Sixty-eight percent of adults are Facebook users. Subscribing to your newsletter. Publish Frequently.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. It’s like when someone who knows you brings you something you want without you even asking for it or without you even realizing you want it in the first place. Infographic via Dailyinfographic.

Whitepaper 144

Whitepaper User-Generated Marketing Marketers 144

Search Engine Land

JANUARY 16, 2024

Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. McClure saw many of the startups he worked with placing too much emphasis on vanity metrics without recognizing which metrics were actually indicative of business growth. What is growth marketing?

Customer 103

Customer Customer loyalty User-Generated Traditional Marketing 103

Marketing Insider Group

OCTOBER 18, 2021

We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. Mainly, be sure they rank for the right keywords and have tactics in place to capture visitor information (like gated content, CTAs, subscription forms, and more). Create videos.

Customer Acquisition 131

Customer Acquisition Content Marketing Customer Whitepaper 131

CXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation works best with a plan.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Exposure Ninja

FEBRUARY 2, 2024

Lead generation takes up a lot of any marketer’s thinking time. Lead Generation Quick Wins Before we start, quick wins don’t mean low effort. But you can make small changes to help the page generate more leads. Getting enough leads, getting more leads, getting better quality leads.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Ask users to sign up, share, or follow. Co-Brand/Co-Author Your Ebook.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Unbounce

MAY 13, 2024

Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages? Customer touchpoints throughout the user journey (the how) Alongside the messaging itself is how the messaging is presented. These are the places you want to nail over time. TABLE OF CONTENTS What should you A/B test?

Price 105

Price eCommerce User-Generated Copywriting 105

Unbounce

OCTOBER 20, 2023

Make sure you’ve got a creative brief Ideally, there’ll be a well-defined concept that ties business and user goals together into a simple and implementable idea. For example: If your landing page doesnʼt match the aesthetic of a banner ad, then people will often (rightfully) assume they’re in the wrong place and leave.

Whitepaper 105

Whitepaper eBook Promotion Communications 105