Backlinko

JULY 1, 2025

For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit. With open rates as high as 98% , SMS is one of the most effective ways to promote offers or send reminders. They don’t come with the influencer price tag. Like a discount, template, or ebook. The best part?

Marketers 87

Marketers Marketing User-Generated Promotion 87

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Billion search results for how to promote your business online!

Promotion 98

Promotion Marketers Marketing Advertising 98

Duct Tape Marketing

AUGUST 31, 2015

The #1 Key to Killer Promotions written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Promotions are everywhere. It seems like whatever you or your business needs, you can find a promotion to receive it. But having a promotion just for the sake of it is pointless. Analyze The Cost.

Promotion 73

Promotion eBook Price Product 73

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. Create an online calculator so buyers can play around with pricing options.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Duct Tape Marketing

JANUARY 6, 2015

How to Promote Every Piece of Content You Create written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Several years ago this scenario may have been true, but today content marketing has become so competitive that you must include significant promotion as a core element of your editorial process.

Promotion 78

Promotion eBook CRM Market Segmentation 78

Hubspot Marketing

OCTOBER 12, 2017

You should also take note of their pricing and any discounts they're offering customers. Are they using different pricing strategies for online purchases versus brick and mortar? Was it about price? Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Content Promotion.

Whitepaper 145

Whitepaper eBook Price Promotion 145

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! If you wrote a lengthy ebook on a subject, why not boil down some key points in an easily digestible form? Promote the presentation in a related blog post.

eBook 134

eBook Transform Entertainment Thought Leadership 134

Hubspot Marketing

AUGUST 11, 2022

Your journey may look very different depending on your industry, business model, product, pricing, and audience. They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. You can also promote your blog content across other channels. Ebook or Tip Sheet.

Whitepaper 145

Whitepaper eBook Education Price 145

Adobe Experience Cloud Blog

JUNE 17, 2013

As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. As an example, a prospect who just learned about your company is probably not ready for a demo or pricing page. Every business is different.

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Unbounce

MAY 1, 2019

Usually, it involves the paid promotion of content: either directly promoting gated content via landing pages or promoting blog posts with a specified CTA. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Symbolic Pricing. Free Trial.

eBook 111

eBook Whitepaper Price User-Generated 111

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Understand your buyer persona. The "if" is the criteria.

eBook 145

eBook CRM Marketers Marketing 145

Hubspot Marketing

JULY 22, 2018

ebooks, webinars, kits, etc.) So if a contact downloaded your ebook called 10 Tips for a Balanced Unicorn Diet , your "unicorn diet" workflow would be triggered, sending that contact other helpful content, like blog posts about unicorn dietary tips. 2) Blog Subscriber Welcome Workflow. 3) New Customer Welcome/Training Workflow.

eBook 145

eBook Marketers Marketing Promotion 145

Hubspot Marketing

JANUARY 20, 2023

Similar to the results you get from a Net Promoter Score, you’ll figure out what customers like and don’t like about your web pages. It is possible to target your audience and promote a post to see if it gets more traffic. However, experimenting with influencer marketing does not necessarily come with a hefty price tag.

eBook 143

eBook CRM User-Generated Marketers 143

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Facebook Promoted Posts. Here’s what we’ve learned! Paid Advertising Opportunities on the Major Social Media Channels.

Direct Mail 134

Direct Mail User-Generated Promotion Advertising 134

Marketing Insider Group

JULY 2, 2013

In this hyper-connected, information-saturated world, our customers are tuning out the self-promotion and taking control of their information gathering. They are doing their research on their own and are coming to us only when they need a contract and a price. I call this “insidious attempts at self-promotion.”

Content Marketing 111

Content Marketing Whitepaper eBook Marketers 111

AWeber

JUNE 27, 2023

Ebook landing page An ebook landing page is specifically created to promote and offer an electronic book (ebook). It serves as a destination where people can learn about the ebook's content, benefits, and either purchase or download it. Ebooks can also be used as a lead magnet to grow your email list.

eBook 102

eBook eCommerce Promotion User-Generated 102

AWeber

AUGUST 31, 2022

Promoting your product or service on a social media platform or listing site can be good for visibility. However, with AWeber, your pages, your products, and your promotions are 100% in your control. So if you sell an ebook for $15, you’re walking away with $14.12. Ebook offer. You’re in control. Online course.

eCommerce 116

eCommerce eBook Price Promotion 116

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Hubspot Marketing

JUNE 26, 2023

One of the major benefits of grouping your posts together is identifying a content offer opportunity that can be effectively promoted on multiple blog posts, as opposed to an individual post. Create the content in your desired format (PDF for ebooks, Google Sheets or Microsoft Word for templates, etc.) Promote content with CTAs.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

OCTOBER 17, 2019

For example, a store like Macy's could define a buyer persona as Budgeting Belinda, a stylish working-class woman in her 30's living in a suburb, looking to fill her closet with designer deals at low prices. Paid media is when you pay social channels, like Twitter, to promote your content on their site. The free option?

Marketing Strategy 145

Marketing Strategy PR eBook User-Generated 145

Adobe Experience Cloud Blog

OCTOBER 23, 2014

They “own” the 4P’s – Price, Placement, Promotion, and Product. If a Campaign Manager owns multiple channels, he or she has more variety to their work and is responsible for executing webinars, emails or eBooks. Here are the roles I think are critical for success (or, perfection): Play Owners. Play Owners are your strategists.

Thought Leadership 134

Thought Leadership eBook Marketers Marketing 134

Hubspot Marketing

JANUARY 4, 2024

Depending on the types of content and channels your company appears on, this can be anything from finding you in a Google search, watching a video on social media, or downloading a free ebook. They will look for testimonials, product reviews, and pricing and closely review your offering. Consideration It's evaluation time!

eBook 134

eBook Customer Journey User-Generated Marketers 134

AWeber

JULY 31, 2023

You set your own pricing, terms, and ad formats, allowing for flexibility and creativity in showcasing relevant products or services. Sell an ebook There is a huge market for ebooks these days—and you actually don’t need extensive experience to create a profitable ebook.

Affiliate Marketing 98

Affiliate Marketing eBook Transform Advertising 98

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 139

Whitepaper Transform Promotion Marketers 139

Marketing Insider Group

SEPTEMBER 20, 2021

Distributor websites generally don’t offer much information around pricing, lead time, or other specifics buyers want to know. So while we aren’t suggesting you have to publish your entire pricing model to the web, we are saying you should give potential buyers enough information to know if it’s worth contacting you.

Content Marketing 135

Content Marketing Manufacturing Whitepaper Retail 135

Adobe Experience Cloud Blog

JANUARY 17, 2017

On Copyblogger , Sean D’Souza talks about product pricing by relating it to an experience early in his career: Many years ago, when I consulted with a company that sold beds in a store, we’d take customers around the store. Most successful content marketers share enough about themselves or their brand so that their audience can relate.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Neil Patel

APRIL 7, 2021

Sixty-one percent of decision-makers are fine with paying premium prices to collaborate with a brand that leverages thought leadership. When organizations advertise their conferences and events, they may also include your face, name, and credentials in their promotional content. Conclusion.

Thought Leadership 141

Thought Leadership Price Whitepaper Marketers 141

Hubspot Marketing

NOVEMBER 30, 2016

This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. You can promote multiple of anything, not just products -- like different blog posts, ebooks, or webinars. Event ads promote a specific event. 5) The Offer Ad.

Advertising 145

Advertising Advertisers Price Promotion 145

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. We'll talk more about these specific digital marketers in a minute.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Hubspot Marketing

MAY 13, 2022

For example, if you're a B2B software company, knowing your audience values customer support over a competitive price point is very valuable information. For example, if your goal is lead generation, rank your content according to which pieces generated the most leads over the last year (such as a blog post, ebook, or site page).

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. But then another challenge comes up Pricing. Setting the right price for your products and services can be tricky. Setting the right price for your products and services can be tricky. What is price testing?

Price 52

Price Retail User-Generated Law 52

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. But then another challenge comes up Pricing. Setting the right price for your products and services can be tricky. Setting the right price for your products and services can be tricky. What is price testing?

Price 52

Price Retail User-Generated Law 52

Marketing Insider Group

FEBRUARY 14, 2023

Maybe your President’s Day promotion performed ridiculously well last year, so you’ll definitely want to offer that again. XYZ is back in-stock for a limited time only Free Ebook inside! Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc.

Gen Z 144

Gen Z eBook Digital Marketing SEO 144

Hootsuite

APRIL 15, 2020

Social media campaigns and promotions. Not all social media campaigns and promotions will look the same, but the process will. Like new social networks, new social media tools have to be evaluated for their price versus value. Plan your social media campaigns and promotions for the year with a social media calendar.

Communications 145

Communications Management Copywriting Promotion 145

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Publishing whitepapers/ebooks? Continuing with the furniture brand example, we can see that one brand, Autonomous, is currently promoting its bulk order promotion and an ErgoChair deal.

Whitepaper 138

Whitepaper CRM Marketers Marketing 138

Adobe Experience Cloud Blog

APRIL 7, 2015

Just because someone downloads your latest ebook doesn’t mean he will convert! Price sensitivity. For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. So, what can help? Customer Journey. Company Size. Buying history.

Thought Leadership 133

Thought Leadership B2C eBook Education 133