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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies.

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How to Create a Landing Page: The Simple Step-by-Step Guide

Hubspot Marketing

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content.

eBook 140
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24 Ways to Spend Your Marketing Budget Next Quarter

Hubspot Marketing

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. These 24 ideas cover content, advertising, social media, SEO, and lots more. Find SEO keyword opportunities on your website.

eBook 143
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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot Marketing

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. To accomplish these goals, SEO teams need to be made up of individuals with strong technical, programming, and writing skills.

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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor.

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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

Luckily, the blog and SEO teams developed a model to group posts with similar search intent with the pillar-cluster model. Create the content in your desired format (PDF for ebooks, Google Sheets or Microsoft Word for templates, etc.) Align with SEO. Below are a few examples of how we mapped an offer to a topic cluster.

eBook 145
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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

Hubspot Marketing

If you're interested in generating search traffic, the software also offers programmatic SEO, where you can submit a keyword and generate an outline based on SEO research. Programmatic SEO: take a keyword and generate an outline based on SEO research. Key features: SEO research analyzing search competitors.

Price 133