Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Lastly, offer an incentive, like a discount or free product, to boost completion rates. It allows you to share your brand story, showcase your products, and ensure a good user experience (UX). They also have navigational bars for product categories.

PR 103

PR Customer loyalty User-Generated Marketing 103

Rock Content

DECEMBER 14, 2023

Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. This article will discuss formulating your B2B SEO strategy for success in the new year. This article will discuss formulating your B2B SEO strategy for success in the new year. So, what is B2B SEO?

SEO 69

SEO Whitepaper B2C eBook 69

Calvyn Lee Blog

DECEMBER 3, 2023

Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. From an SEO perspective, it also gave us loads of domain authority websites to reference and link back to, boosting rankings. This serves as a platform to consistently present what makes your product or service unique.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Search Engine Land

JULY 17, 2023

SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. That’s when tangential SEO can come to help. What are the benefits of tangential SEO? SUBSCRIBE See terms.

SEO 95

SEO Real Estate User-Generated eBook 95

Rock Content

AUGUST 13, 2023

Over the passing years, the landscape of search engine optimization (SEO) has continually evolved, growing in complexity. Given its pivotal role in digital marketing strategies, neglecting your SEO objectives can detrimentally impact your long-term marketing endeavors.

SEO 84

SEO User-Generated Digital Marketing Fashion 84

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Hubspot Marketing

OCTOBER 27, 2022

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

SMA Marketing

SEPTEMBER 7, 2023

Lead generation is vital for any business taking its growth seriously. So, how can an improved web design impact the conversion of SEO leads? CTAs are crucial in your website design so you can effectively convert SEO leads into customers or subscribers. Today’s buyer’s journey is over 65% digital.

SEO 52

SEO User-Generated eBook Customer Journey 52

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

SEO 121

SEO B2C PR Whitepaper 121

Hubspot Marketing

JANUARY 20, 2023

These 24 ideas cover content, advertising, social media, SEO, and lots more. Invest in user experience insight tools to monitor user behavior. Estimated cost: $150 User experience insight tools help you see how your audience interacts with your website. Find SEO keyword opportunities on your website.

eBook 135

eBook CRM User-Generated Marketing 135

SMA Marketing

DECEMBER 11, 2023

Google’s ever-changing search algorithm makes SEO challenging, especially for beginners. While search engine optimization (SEO) seems complex and constantly evolving, anyone can learn the principles and techniques of search engine optimization with the right approach and resources. What Is SEO? This is the goal of SEO.

SEO 52

SEO eBook User-Generated Digital Marketing 52

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. Picking a broader topic may get you more contacts, but those contacts may not be quality leads interested in your product or service. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

JANUARY 4, 2024

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created? They will look for testimonials, product reviews, and pricing and closely review your offering. Power your funnel with user-generated content.

eBook 109

eBook Customer Journey User-Generated Marketing 109

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Search Engine Land

JANUARY 16, 2024

Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. Your most loyal customers (and the users they refer) provide better ROI than any other marketing channel. Activation : User experiences product or service. What is growth marketing?

Customer 99

Customer Customer loyalty User-Generated Traditional Marketing 99

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Exposure Ninja

SEPTEMBER 19, 2023

As you probably know, Google is planning to roll out a generative AI-powered search feature called Search Generative Experience (SGE). This excellent study from the team at Agile SEO predicts that most websites will see fairly significant losses in organic traffic as a result of this change. First, what’s happening?

SEO 52

SEO User-Generated eBook Advertising 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 26, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 24, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

JUNE 19, 2023

At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. Key features: Generate topic ideas and outlines. Source Copy.ai

Price 106

Price User-Generated SEO Copywriting 106

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. However, some unique challenges face the travel sector.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Hubspot Marketing

MAY 13, 2022

For instance, if the overarching goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter. You may share some of your business's best-performing gated content on Twitter to generate more leads through the channel. Build your buyer personas.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

User-Generated 124

User-Generated Copywriting Marketing Automation Platform eBook 124

Marketing Insider Group

JANUARY 25, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. Choosing an SEO agency based on their skills and achievements is more important than where they are.

SEO 137

SEO Thought Leadership eBook User-Generated 137

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Product Qualified Lead (PQL). Why do you need lead generation? What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Rock Content

OCTOBER 11, 2023

Well, that’s far from the daily grind of an SEO pro at Rock Content, or anywhere else for that matter! I’d love to spill all the beans about my job, but that’d be a whole ebook! Here’s a peek into the daily life of an SEO expert at Rock Content. What Does an SEO Specialist Do In General?

SEO 52

SEO User-Generated Analytics eBook 52

Search Engine Land

JUNE 16, 2023

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected. Don’t assume your competitors have all the answers.

Whitepaper 95

Whitepaper eBook User-Generated B2C 95

Rock Content

JUNE 2, 2023

In other words, you need a production plan to help enhance the workflow for your website content creation. While every project will be different, applying this process will be beneficial and help you stay on track, especially if you plan to scale your content production to meet new demands. Why is website content creation so important?

Product 52

Product Retail SEO eBook 52

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. On-Page SEO Template. Download the on-page SEO template here. Ebook Templates. Download the ebook templates here.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Rock Content

SEPTEMBER 19, 2023

At Rock Content, we use our own product to do so: Ion Interactive. Another interesting point is that by doing these pages inside Ion, they can be optimized for SEO and designed in a way that engages and collects first-party data from visitors. The work gets a lot easier with our team of marketers and designers.

eBook 93

eBook Marketing Plan User-Generated Product 93

Unbounce

MAY 13, 2024

How to prioritize A/B testing ideas Building a culture of marketing experimentation SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Positioning and marketing messaging (the what) Messaging is all about how you present your products or services to the market.

Price 105

Price eCommerce User-Generated Copywriting 105

Customers.ai

JANUARY 18, 2024

Turn Top-of-the-Funnel Content into a Lead Generation Tool Semrush is all about helping you drive traffic. From keyword recommendations to content ideas to the SEO writing assistant, Semrush helps you create content that performs well in search and speaks to your target audience. It’s really a catch-22 in the world of SEO.

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. Don’t just demonstrate how your product works. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Neil Patel

SEPTEMBER 25, 2020

Its purpose is to save users time. How Can You Use Google Autocomplete for SEO? Before you start analyzing Google Autocomplete predictions for SEO, it’s essential to do these three things: Log out of Google or use incognito mode to make sure your search history doesn’t influence the predictions you get.

SEO 111

SEO eCommerce Shoppers User-Generated 111