article thumbnail

9 tips for aligning SEO with the B2B buyer’s journey

Search Engine Land

With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages.

SEO 125
article thumbnail

How to find high-potential keywords for SEO

Search Engine Land

While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. If you track customer lifecycle metrics, you can see that SEO attracted them initially, and email was what persuaded them to make a purchase. Look at non-SEO tools and data providers first.

SEO 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO Pricing: How Much Should You Spend on SEO Services?

Hubspot Marketing

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. Table of Contents What do SEO services do? What do SEO services do? What do SEO services do?

Price 120
article thumbnail

Where to sell digital products: The best platforms for creators

AWeber

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 89
article thumbnail

Top 5 Digital Marketing Trends That Will Dominate in 2024

Calvyn Lee Blog

That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. For example, Facebook announced generative AI features for ads to boost campaign creativity, productivity, personalization and performance. This caused search engine queries to drop 14% since 2018.

article thumbnail

GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

Search Engine Land

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform 141
article thumbnail

How to create an ebook from start to finish in 7 steps

Rock Content

Knowing how to create an ebook is mandatory for a good content strategy. They are: know your audience; build authority; develop the ebook content; design the ebook template and cover; develop a landing page; promote your ebook; measure results. 7 steps to create an ebook. Develop the ebook content.

eBook 78