Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Adobe Experience Cloud Blog

JANUARY 11, 2013

You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. To do this, carve out a few short sections from your ebook that could make good blog posts, or pick out some of the key takeaways.

Promotion 134

Promotion Thought Leadership eBook Event Marketing 134

Adobe Experience Cloud Blog

OCTOBER 1, 2010

This is how Velocity introduces their newest eBook , The New B2B Marketing Manifesto. This Judy Garland quote rings true in this new B2B marketing landscape. Search : Just about every B2B search starts with a web search somewhere. Search marketing is the foundation on which all else is built.

eBook 101

eBook Marketing Marketers Analytics 101

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Search Engine Land

APRIL 29, 2024

Get the daily newsletter search marketers rely on. Instead of using static assets like whitepapers and ebooks, which have been the norm for lead generation landing pages for years, interactive content gets people actively involved, leading to better engagement and understanding. Business email address Subscribe Processing.

eBook 86

eBook Whitepaper Copywriting Education 86

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Here are three essential ones you should know: Content marketing generates 3x more leads vs. traditional marketing ( DemandMetric ). Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Get the daily newsletter search marketers rely on.

Whitepaper 88

Whitepaper eBook SEO Education 88

Exposure Ninja

JUNE 23, 2022

Here are our six steps to digital marketing success: Step 1 – Study. Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

OCTOBER 11, 2023

Implementing the Hub and Spoke Strategy Video Source: Trusted Search Marketing The hub and spoke content model is a smart way to organize your content. Even we use it! It helps readers find what they’re looking for and allows you to showcase your expertise on a topic. These are the spokes.

Whitepaper 128

Whitepaper SEO eBook Promotion 128

Search Engine Land

JULY 26, 2023

One great way to do this is through always-on marketing, which seeks to build awareness and create brand-relevant memories through messaging. Here’s what you need to know about always-on marketing and how to apply it in your search marketing campaigns. What is always-on marketing? SUBSCRIBE See terms.

Whitepaper 94

Whitepaper Finance User-Generated Marketing 94

Search Engine Land

JUNE 2, 2023

Every blog, article, ebook, case study, landing page, infographic, video – you name it – can work hard to connect with your audience at the right place and time. Get the daily newsletter search marketers rely on. Types of content : How-to guides, checklists, infographics, informative blogs, ebooks, and social media posts.

Whitepaper 114

Whitepaper eBook Education Place 114

Search Engine Land

DECEMBER 6, 2023

Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. Begin your keyword research at the top of the funnel Developing an effective B2B SEO strategy begins by identifying your target audience and understanding their needs, search behaviors and personas.

SEO 94

SEO B2C CRM eBook 94

Search Engine Land

JUNE 16, 2023

Get the daily newsletter search marketers rely on. Fill out this form to get your free eBook”) Decision stage: ‘I want to buy’ Decision stage user behavior and research needs Users in this stage are aware of their problem, have researched potential solutions, and have (hopefully) added your product to their short list of options.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Neil Patel

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

Affiliate Marketing 119

Affiliate Marketing Influencer Marketing User-Generated Promotion 119

Search Engine Land

OCTOBER 4, 2023

As a review, if you are running any pop-up (email, newsletter, ebook, etc.) Get the daily newsletter search marketers rely on. I’ve been a search marketing professional for nearly 25 years. I cannot tell you how many times per day I see a site running a “violating interstitial.” SUBSCRIBE See terms.

Health 135

Health Food User-Generated eBook 135

Search Engine Land

JANUARY 17, 2024

It communicates a clear brand message to search engines like Google and Microsoft Bing so that they can confidently understand: Who you are. Get the daily newsletter search marketers rely on. Marketing: Position yourself where your audience looks, present your solution to their problem Brand comes first, marketing second.

SEO 114

SEO Branding Entertainment Communications 114

Search Engine Land

NOVEMBER 7, 2022

First, what is content marketing? Content marketing is the creation, publication, and distribution of online content (from blogs and videos to ebooks and podcasts). The best CTRs on a search engine results page belong to the top 5 positions. Get the daily newsletter search marketers rely on. See terms.

SEO 103

SEO Content Marketing Marketing Marketers 103

Search Engine Land

NOVEMBER 2, 2023

Get the daily newsletter search marketers rely on. Think from the perspective of your target audience and understand their shopping behavior. ChatGPT is a cost-effective way to begin feed optimization for quick title and description improvements. However, if you need a more polished and advanced solution, consider FeedGen.

Product 100

Product Transform Shoppers eBook 100

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Transform 124

Transform SEO User-Generated Whitepaper 124

Search Engine Land

FEBRUARY 6, 2023

Plus, bloggers continually report that longer content formats such as guides and ebooks are most effective. Get the daily newsletter search marketers rely on. Webinars According to a survey by Demand Gen, B2B buyers prefer webinars over any other content type (tied with ebooks, another long-form hero, at 57%).

eBook 94

eBook SEO Education Branding 94

Neil Patel

JANUARY 21, 2021

The reason is because visitors who search for informational keywords like: How to clear acne with home products How to install WordPress Make money online for free Free ebook download Top 10 free article spinners. If they’re not in the buying mood, they want you to speak their language – the search engine language of free.

SEO 145

SEO User-Generated Analytics Health 145

Search Engine Land

JUNE 26, 2024

Conversely, you can aggregate several related blog posts into an ebook or a comprehensive guide, providing a deeper dive into a topic your audience cares about. Get the daily newsletter search marketers rely on. Additionally, turning those longer pieces of content into gated, valuable content to accumulate leads. See terms.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Search Engine Land

JANUARY 16, 2024

Get the daily newsletter search marketers rely on. Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. Retention : User loves experience; returns for more.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Search Engine Land

MARCH 10, 2023

ebooks, whitepapers, case studies). A persona example from Venngage Get the daily newsletter search marketers rely on. How to create accurate personas The accuracy of your personas will directly affect how valuable they are to your content marketing. SUBSCRIBE See terms.

Content Marketing 91

Content Marketing B2C Marketing Marketers 91

Search Engine Land

MARCH 3, 2023

Get the daily newsletter search marketers rely on. Set a posting schedule. Plan how you’ll promote. Get the tools you need to execute content. Determine how you’ll track and measure results. Set a budget. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms.

Real Estate 99

Real Estate Key Performance Indicator Whitepaper Promotion 99

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

AJ Kohn: Aj is owner of BlindFiveYearold.com , an online marketing firm specializing in search. AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Our Experts.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Search Engine Land

JULY 17, 2023

Get the daily newsletter search marketers rely on. Ebooks and posts on how to prepare your cover letter and CVs for your new career This is exactly what Tangential SEO is about. You’ll become familiar with your customer’s expectations, pain points and motivations. SUBSCRIBE See terms. Videos about how to make a career change.

SEO 91

SEO Real Estate User-Generated eBook 91

Search Engine Land

JUNE 17, 2024

Get the daily newsletter search marketers rely on. Using SCAMPER for SEO and content marketing To use SCAMPER to integrate substitution, combination and adaptation to your content marketing, simply download the template below and work through the questions. ebooks, webinars)?

SEO 89

SEO Content Marketing User-Generated Marketing 89

Search Engine Land

MARCH 6, 2023

Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Get the daily newsletter search marketers rely on. Then, choose the content format that you have the means to produce consistently and that your audience most wants to see. SUBSCRIBE See terms.

Key Performance Indicator 90

Key Performance Indicator Promotion Whitepaper eBook 90

Search Engine Land

DECEMBER 12, 2022

Get the daily newsletter search marketers rely on. That means you can post more in-depth content like ebooks, whitepapers, case studies, slides from your latest presentation, research studies, and more straight into a LinkedIn post. ” /> ” /> ” /> ” /> ” /> ” />. Processing…Please wait.

Content Marketing 97

Content Marketing Marketing Marketers Real Estate 97

Search Engine Land

JULY 10, 2023

Buy this ebook to learn more!” Get the daily newsletter search marketers rely on. This brings me to prompt engineering. Prompt engineering is the new trend in using GPT and tools like it. “I I have engineered a prompt that gets me exactly what I want. Prompt engineers are a new job category, one that pays well.

SEO 96

SEO User-Generated Shipping eBook 96

Search Engine Land

AUGUST 2, 2023

Get the daily newsletter search marketers rely on. a blog post, ebook or video). Specific application : Reach out to the sites that link to the top-ranking content and HR technology blogs to discuss the future of AI in HR technology. “> “> “> “> “> “> Processing…Please wait.

User-Generated 86

User-Generated eBook SEO Management 86

Search Engine Land

NOVEMBER 1, 2022

For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Brands and marketers research to figure out their ideal customers’ pain points, questions, and information needs about their industry, products, or services. Processing…Please wait.

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Digital Marketer

AUGUST 9, 2023

Content Marketing Content marketing is the organic marketing practice of creating high value content that speaks directly to your ideal customer and pulls them into your email list so that you can continue “talking” to them. Click here Let’s look at an example.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Search Engine Land

JANUARY 9, 2024

Frase (Premium): The champion of long-form content, ideal for lengthy blog posts and ebooks. Jasper (Premium): Handles a wide range of content creation needs from blog posts to social media copy to marketing emails. Get the daily newsletter search marketers rely on. Starting at $14.99/month. Starting at $39/month.

SEO 109

SEO Transform User-Generated Price 109

Digital Marketer

FEBRUARY 23, 2023

If you don’t have a well defined overall marketing strategy, you don’t need to create one from scratch. Download this ebook and start solidifying your strategy today. #2: The Customer Value Journey has been used to make over $100 million for DigitalMarketer and billions for our students.

Energy 81

Energy Copywriting Marketing Marketers 81

Search Engine Land

APRIL 24, 2023

For that reason, consider adding links to related blog posts, ebooks, or even full-length books to allow the reader to learn more. Get the daily newsletter search marketers rely on. Add helpful visuals It’s true what they say: A picture is worth 1,000 words. SUBSCRIBE See terms.

Influencer Marketing 88

Influencer Marketing Education eBook SEO 88