Buffer Marketing

OCTOBER 28, 2024

Advanced segmentation and automation features let you send emails, SMS messages — and now push notifications — based on shopper behavior. and guide shoppers toward a conversion. The good stuff: Create upsell and cross-sell offers for high-intent shoppers in the cart, at checkout, and post-purchase.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Unbounce

NOVEMBER 7, 2019

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. A lot of shoppers skim or skip over the content you write, and they usually end up missing those key product details.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Adobe Experience Cloud Blog

JUNE 9, 2015

Remember that she is going to become a shopper during the next open enrollment period. To learn more about how healthcare can benefit from consumer marketing strategies, check out our ebook, Health Insurance Plans’ Guide to Consumer Marketing. And make their path to purchase clutter-free.

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Hubspot Marketing

DECEMBER 23, 2024

An impressive 3434% ROAS on new shopper campaigns. Try to go beyond that reference something recent, like, I saw you downloaded our eBook on digital marketing. Final result? Source Pro tip: Set clear metrics for success such as CTRs or conversion rates and let the AI run tests over a defined period. Instead, use the customers name.

Transform 112

Transform User-Generated Marketing Marketers 112

Search Engine Land

JUNE 17, 2024

Read on for three tactics to consider or download the ebook here. Plenty of shoppers will be browsing, researching competitors and abandoning carts. 19% of shoppers abandoned their carts to find a better deal elsewhere. of shoppers abandoned their carts to see if a product would go on sale.

Shoppers 80

Shoppers Shipping eBook eCommerce 80

Use Insider

JANUARY 17, 2024

And remember, if you want to learn more about personalized omnichannel marketing, then download our ebook: The ultimate digital growth guide for beauty and cosmetics marketers. Discover more powerful customer engagement strategies in our ebook: The ultimate digital growth guide for beauty and cosmetics marketers. The result?

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

AWeber

SEPTEMBER 14, 2023

Step 4: Remember your last-minute shoppers There will always be buyers who wait until the last minute to get their holiday shopping done. Make sure you keep these shoppers in mind when planning your holiday emails. This can be a significant incentive for online shoppers. We love them just as much as the early birds.

Email Marketing 119

Email Marketing Shoppers Shipping Marketing 119

Hubspot Marketing

MARCH 25, 2021

Not sure how to persuade shoppers with your blog posts? HubSpot and many other blogs have grown their contact and qualified lead lists simply by creating a free downloadable resource, such as an ebook, template, or research report, and offering it through CTAs at the end of blog posts. Here are a few quick tips.

Shoppers 145

Shoppers Energy eBook Entertainment 145

Hubspot Marketing

OCTOBER 17, 2019

Owned media is any of the media you create -- blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media. In April, you want to publish an ebook that explains editing terms to your buyer personas, and in September, you plan to launch an integration with other software.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Marketing Insider Group

SEPTEMBER 28, 2020

With 87% of all shoppers beginning with an online search, it takes more effort for brands to stand out with the right content that engages and converts. Consideration content includes: Thought-leadership content: Display your credibility through comprehensive ebooks, white papers, webinars, and more. Easy and done. .

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Author: Ellen Gomes This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving, according to a National Retail Federation (NRF) survey of more than 4,000 shoppers. Be Prepared—The Shoppers Are Coming. Experience is Everything. That’s disappointing, right?

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Hubspot Marketing

MAY 7, 2020

It found that 88% of shoppers use what's known as a Zero Moment of Truth — a discovery and awareness stage in a buying cycle where a consumer researches a product before buying it. Generally speaking, it's easier to follow than blog posts, email newsletters, or ebooks. How Content Marketing Evolved in the Past Decade. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Adobe Experience Cloud Blog

JULY 20, 2017

The first day, they offered 24 varieties to shoppers. If you’re a Marketo user and interested in learning more about how to boost your campaign ROI across all channels, I’d invite you to check out our ebook: Stunning Landing Pages for Marketo in Minutes. On the second day, they offered only 6.

User-Generated 134

User-Generated Thought Leadership Law Shoppers 134

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Or a shopper shares contact information in exchange for a coupon. Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Litmus

APRIL 17, 2024

to encourage more clicks Watch the video learn more about Interest Signals: Safeguard your email images with 24/7 Image Monitoring Every email you send is an opportunity to create positive brand experiences with your subscribers.

Transform 103

Transform B2C Shoppers eBook 103

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Litmus

SEPTEMBER 19, 2022

Marketers can create multilingual versions for non-native English speakers, send abandoned cart reminders if a shopper didn’t complete a purchase, or use order history to proactively recommend other products. Challenges. Cultivating and maintaining relationships with existing and potential customers.

Customer 105

Customer Customer loyalty CRM Shoppers 105

Scoop.it!

NOVEMBER 22, 2022

92% of shoppers aren’t ready to purchase right away, mainly because they want to perform research and review their options. Create Ebooks. Ebooks are an excellent lead magnet, and their use in the awareness stage can do wonders for your website traffic. Not to mention, it will certainly drive more traffic to your website.

Whitepaper 105

Whitepaper Customer eBook Education 105

Rock Content

SEPTEMBER 24, 2015

Up to 90 percent of online shoppers say video is helpful for making buying decisions, and 40 percent of B2B marketing professionals say their video marketing was successful. Matt is passionate about the latest content marketing trends and best practices for video, infographics, eBooks and more. Follow him on Twitter @matt_cooper.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. The percentage of shoppers who trust family and friend advice over businesses is approximately 81%. About 65% of shoppers admit to looking up price comparisons on their mobile phones while in a brick and mortar store. Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. Salesforce Research) Image Source: HubSpot 3 in 4 American shoppers say customer experience is the deciding factor when choosing between competing brands. trillion by 2026.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Neil Patel

DECEMBER 8, 2020

Despite the growth of mobile shopping, the majority of shoppers only use their phones to look up deals or product information — and then head to a store or a desktop to make big purchases. When someone engages with your ad — downloads your ebook or watches your video, for example — you can track that. But it’s more than that.

User-Generated 145

User-Generated Shoppers Advertising Advertisers 145

Neil Patel

JANUARY 8, 2021

Roughly 50 percent of shoppers use online videos to decide between different products. CTAs direct people take action, such as: Subscribe to your channel Visit your website Follow you on social media Comment on videos Download an ebook or subscribe to an email list. Include direct call-to-actions or CTAs.

User-Generated 145

User-Generated Key Performance Indicator Shoppers eBook 145

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. E-commerce: A shopper adds items to their cart on your online store and abandons it. Content Downloads: Whitepapers, ebooks, case studies.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

AWeber

FEBRUARY 8, 2023

Here are some ideas to get you started: eBooks Training guides Online courses Private virtual coaching sessions Classes or workshops Memberships Selling a product or service in an email example Take a look at how this YouTuber promotes weight loss ebooks to her audience using email marketing. Not sure what to promote to your audience?

Email Marketing 111

Email Marketing eBook Marketing Marketers 111

Neil Patel

JULY 20, 2021

If you’ve ever wondered why shoppers are leaving your website at checkout, this mammoth guide by VWO will answer all your questions. With 12 chapters and virtually every angle covered, there’s no reason to read another guide before creating your logo. The Ultimate Guide to Cart Abandonment. Further Resources on Ultimate Guides.

Promotion 145

Promotion User-Generated Shoppers Energy 145

Neil Patel

SEPTEMBER 25, 2020

Despite many online shoppers, there’s also a stiff competition to get shoppers to your site. Use action verbs: This can provide creative angles for your next blog post or ebook. Create a User-Friendly E-commerce Website. ” Other ideas for action verbs include: are, will, show, be, build, and replace.

SEO 111

SEO eCommerce Shoppers User-Generated 111

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. You can also demonstrate your expertise within the field with whitepapers and ebooks. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. B2B SEO tips for the Decision stage 7.

SEO 94

SEO CRM B2C eBook 94

AWeber

OCTOBER 17, 2023

In 2022, shoppers poured out $9.12 50% of those shoppers report spending the most on gifts. With a free 49-page eBook full of recipes, Minimalist Baker encouraged new readers to become new subscribers. In one survey , most online shoppers said they look for free shipping—at a rate of 76%. Well, kind of.

Shipping 111

Shipping Shoppers Marketing Marketers 111

Search Engine Land

NOVEMBER 2, 2023

Include brand names in titles if they are well-recognized and relevant, but exclude lesser-known brands that might not resonate with shoppers. Think from the perspective of your target audience and understand their shopping behavior. Tailor your titles based on the product vertical, considering how customers in that industry typically search.

Product 100

Product Transform Shoppers eBook 100

Rock Content

FEBRUARY 12, 2024

Optimize content for multiple screens Most web users and online shoppers these days at least occasionally access the internet via their smartphone or other mobile device, so optimizing content to display correctly on a wide range of screens is a must. For example, let’s say you’ve just launched a new ebook or course.

Key Performance Indicator 97

Key Performance Indicator eBook Shoppers Market Research 97

OnDemand CMO

MARCH 3, 2023

If they’re omnichannel shoppers, then they’ll be everywhere—and expect you to be as well. Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. When you find out who your customers are, you should have a good idea of where they are and how you can reach them. They may be on social media or the mobile space.

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketing 86

SocialPilot

FEBRUARY 12, 2025

Showcase Positive Reviews to Build Trust 93% of shoppers feel online reviews impact their purchasing decisions, highlighting the importance of displaying favorable feedback to build trust and boost sales. All positive Google reviews, especially those with 5-star ratings, must be celebrated and showcased.

Transform 69

Transform Management User-Generated Education 69

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Otherwise, the best you’ll achieve is entertaining window shoppers.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. Most searchers or shoppers would like to see your products from a different angle, which is why most ecommerce store owners leverage video tutorials on how to use a product. Write more blogs. Video tutorials.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Sprout Social

AUGUST 4, 2021

Cart abandonment campaigns are emails sent to shoppers who visited your store, put some items in their cart, but left without completing their purchase. For example, a welcome series can be triggered as soon as a contact joins your list, or an abandoned cart series can be triggered three hours after a shopper abandons their cart.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

AWeber

MARCH 1, 2022

The majority of online shoppers expect checkouts to ask for personal information. For instance: Downloadable podcasts Premium articles on your blog Free video courses Packs of thematic graphics Ebooks, whitepapers, reports, etc. Capture email after an online sale.

Transform 122

Transform Whitepaper User-Generated Shoppers 122