Neil Patel

SEPTEMBER 9, 2020

She built her online store using Shopify, one of the best ecommerce platforms on the market. And the most significant thing standing in the way of your own $500k success story is deciding which ecommerce platform is right for your new store. How to choose the best ecommerce platform for you. Physical vs digital products.

eCommerce 143

eCommerce Shipping Price Management 143

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Neil Patel

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 133

eCommerce Retail Shoppers Shipping 133

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns.

eCommerce 128

eCommerce Marketing Strategy Social Media Marketing User-Generated 128

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. Dig deeper: 6 must-have, underused email marketing automations 6.

eCommerce 121

eCommerce Branding CRM Retail 121

Unbounce

JULY 19, 2022

What is affiliate marketing? An affiliate is an individual or company that markets products or services of another party. Affiliate marketing refers to an affiliate or third party promoting a merchant’s products or services for commission rates that serve as additional revenue. Types of affiliate marketing.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketers 145

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Get names, emails, phone numbers & more. For ecommerce, this means you’re not just spamming your entire list with a generic email.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Martech

MARCH 12, 2025

Email 2: Value-driven content showcasing product benefits. Send 2448 hours after Email 1. Detail specific product features or benefits. Link directly to valuable resources or product pages. Email 3: Use social proof. Send approximately three days after Email 2. Here’s an exclusive offer”).

Non-Profit 109

Non-Profit User-Generated Shipping eCommerce 109

Customers.ai

JANUARY 3, 2025

Youve got products. For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce. Youve got traffic.

Customer 88

Customer eCommerce Shipping Customer Journey 88

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. Fortunately, the right ecommerce tools can help you get it all done with ease. Fortunately, the right ecommerce tools can help you get it all done with ease.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Product feed recommendations. Tips and tricks for product use.

Email Marketing 132

Email Marketing User-Generated Marketers Marketing 132

Jeff Bullas

JANUARY 17, 2023

So why do eCommerce businesses fail to deliver? The average eCommerce business owner stops at personalizing the first line of their emails to include a customer’s name. The goal of website personalization is to improve the customer experience, helping them discover the products they’re interested in more quickly and easily.

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketers 131

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 119

Transform Copywriting Email Marketing Shoppers 119

Practical eCommerce - Marketing

NOVEMBER 10, 2024

A seemingly forgotten technology enables email recipients to buy products and services in their inboxes. The post AMP for Email Converts Inboxes to Ecommerce Stores appeared first on Practical Ecommerce.

eCommerce 115

eCommerce Product Email Marketing Marketers 115

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 122

Email Marketing Inbound Marketing Shoppers Marketers 122

Martech

MARCH 15, 2024

Even if a template is perfectly suited to a specific product category, another brand in the same category is also likely to use it, which means you have no chance of standing out in your subscriber’s inboxes. Hue can do it Using specific colors in your email marketing campaigns can have a huge impact on how subscribers respond to your brand.

Email Marketing 135

Email Marketing Marketers Marketing eCommerce 135

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customer 115

Customer B2C CMO Customer Journey 115

Martech

JANUARY 16, 2025

Instead of costs going down as production increases, they are going up. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance.

eCommerce 107

eCommerce Shoppers User-Generated Marketers 107

Hootsuite

OCTOBER 18, 2022

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. The 15 best Shopify apps for your ecommerce store. Loox – Product Reviews & Photos. Shopify stars: 5.0.

eCommerce 129

eCommerce Price Shoppers Shipping 129

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Must-have email automations in focus 1. Get MarTech!

Email Marketing 117

Email Marketing eCommerce Marketers Marketing 117

Martech

JUNE 3, 2024

Prompt: I am working on a Fourth of July email campaign for a large ecommerce tech company. How can I make the email stand out? Visuals should be relevant to your products or services and evoke a sense of celebration. For this prompt, try selecting the email marketing expert persona.

Email Marketing 111

Email Marketing eCommerce Marketers Marketing 111

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. Think: case studies, comparison guides, and product demos. Why should they choose you?

Management 96

Management Marketers Marketing CRM 96

Hubspot Marketing

FEBRUARY 12, 2020

The success of an email campaign can hinge upon the effectiveness of its cadence. If you can get the right emails to the right customers at the right time, you can get a lot of mileage out of your email marketing efforts. What do you want out of your email cadence? Drive ecommerce sales? Schedule meetings?

Email Marketing 145

Email Marketing Fashion Marketers Marketing 145

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Hootsuite

SEPTEMBER 7, 2022

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. What is a Black Friday eCommerce strategy? 11 Black Friday eCommerce tactics you should try.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. The companies are innovating so fast that they have no time for product descriptions, let alone SEO.

eCommerce 116

eCommerce Fashion Shoppers Retail 116

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 106

eCommerce PR User-Generated Marketers 106

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. For instance, a team may want to consider channel level when approaching a campaign.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 121

Email Marketing Price eCommerce User-Generated 121

Search Engine Land

SEPTEMBER 27, 2024

However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. Dig deeper: 6 guiding principles to leverage AI for SEO content production 6. Help with email marketing. Discover missing topics. So much more. Optimize copy.

SEO 119

SEO Transform User-Generated Analytics 119