Remove eCommerce Remove Influencer Marketing Remove Market Research
article thumbnail

Top 7 Ecommerce Podcasts You Should Listen to in 2022

Hubspot Marketing

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. This includes everything from ads and crowdfunding to market research and ambassador programs.

eCommerce 145
article thumbnail

16 influencer marketing platforms to boost your campaigns in 2024

Sprout Social

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Black Friday trends marketers can act on this holiday season

Martech

Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing.

Shoppers 125
article thumbnail

8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 129
article thumbnail

What are Influencers: Types, Examples & How Much They Make

Neil Patel

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 135
article thumbnail

TikTok marketing: The complete guide for brands in 2022

Sprout Social

Business accounts get the ability to create an ecommerce storefront. Conduct some of your own social media market research , then consider putting together a customer persona that showcases exactly who your business’s target audience is. Tap into TikTok influencer marketing. Create quality TikTok videos.

article thumbnail

3 ways data can steer you wrong — and how to glean better insights

Martech

Our campaigns are like an ongoing source of market research. On top of all that, today’s marketing technology makes it easy to gather data. We find data everywhere we turn — in our ESPs, automation platforms, CRMs, ecommerce engines. Numbers are flying past us so fast we can’t catch them all.