Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. B&O have managed to do all this while optimizing for SEO.

eCommerce 100

eCommerce Shoppers Transform User-Generated 100

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention.

eCommerce 108

eCommerce Shoppers Retail Entertainment 108

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

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eCommerce B2C Manufacturing Retail 132

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth?

eCommerce 86

eCommerce Branding Retail Shoppers 86

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Just look at Cosmetifys success. The result?

eCommerce 88

eCommerce Food Shoppers Retail 88

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Litmus

SEPTEMBER 25, 2024

Retail & eCommerce For retail and eCommerce , it’s all about creating seamless and personalized experiences. In contrast, CRM (Customer Relationship Management) is a tool that helps manage customer interactions and data. What is the role of a lifecycle marketing manager?

Management 99

Management Marketing Marketers CRM 99

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. This is a good thing.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Branding Analytics Management 75

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 125

eCommerce SEO User-Generated Key Performance Indicator 125

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 105

eCommerce Shoppers Marketing Marketers 105

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. What is SEO for Fashion Ecommerce? For fashion eCommerce brands , SEO goes beyond basic optimization techniques, focusing on product-based searches, seasonal trends, and user experience.

Fashion 52

Fashion eCommerce SEO Shoppers 52

Martech

AUGUST 8, 2024

adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics.

Transform 128

Transform Analytics eCommerce User-Generated 128

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. Whether you're running a solo shop or managing a growing team, email automation gives you back time while increasing your impact. What Is Email Marketing Automation for Ecommerce? That’s revenue you might have otherwise lost.

eCommerce 62

eCommerce Shoppers Shipping Transform 62

Welcome Software

JANUARY 10, 2025

Well apparently, a metric sh*t ton of content management systems. We’ve scoured the CMS market and rounded up the seven best content management systems in 2025 to help you find the perfect fit for your business. And Optimizely doesn’t stop at simplifying content management and delivery (oh, no!)

Management 52

Management eCommerce CRM Analytics 52

Sprout Social

JULY 21, 2025

Amid the chaos, too many teams end up spending more time on social media management than actual—and it’s putting their brands at risk. They need platforms that integrate with the rest of their tech stack and allow people across their organizations to act on social insights—from an intern to a social media manager to a data analyst.

Management 69

Management Health Law eCommerce 69

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Separating these from the core deliverables allows both you and the client to prioritize and manage costs effectively. They were hoping for a quick, definitive answer, like X dollars for a basic site.

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Price eCommerce Education Management 122

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. What is customer experience management? Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page to their thousandth purchase. CXM connects all individual touchpoints.

Management 52

Management Customer Customer Journey Shipping 52

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Option A: Commerce Manager 1.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. A systemic view matters more than certifications With a systemic view, you can strategically manage martech platforms by leveraging your experience with marketing processes and understanding customer data flow.

Marketing 122

Marketing Marketers eCommerce Communications 122

Hubspot Marketing

OCTOBER 11, 2024

Meanwhile, Apple also sells its own software solutions and platforms, such as Apple Business Manager, directly to business owners to support their operations (B2B). But they also had extremely limited capital, ecommerce capabilities, and access to consumers.

Manufacturing 133

Manufacturing B2C eCommerce Marketing 133

Hubspot Marketing

JANUARY 8, 2025

Shopify Shopify is an ecommerce SaaS company, and its creative and jam-packed landing page shows customers that it can support your business no matter the type of business it is. Okta Okta is an identity and access management company and it can't be any clearer about it than on its landing page. Less busywork.

Price 113

Price User-Generated Finance eCommerce 113

Martech

MAY 8, 2025

The problem was that the merchandising, marketing and ecommerce teams had different definitions of success. The store manager calls me raging about “garbage data” because customers are showing up with online orders that look nothing like what they received. The problem wasn’t their previous technology.

Transform 108

Transform CMO Retail Customer Journey 108

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms.

Law 114

Law Transform Retail Manufacturing 114

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. This separation also allows for easier performance management, as different match types typically yield different results. This is useful for ecommerce because consumer behavior can be hard to predict.

eCommerce 101

eCommerce CRM Advertising Advertisers 101

Backlinko

NOVEMBER 8, 2024

AI can help you manage the complexity of product development. If you’re running a small ecommerce business , AI can track your customers’ browsing and purchase history. AI can make this process far more manageable. Now, it includes ecommerce platforms , social media, voice-activated devices, and traditional retail locations.

Price 114

Price Real Estate Promotion Food 114

Orbit Media Studios

AUGUST 6, 2024

They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. Sites that use a consent management platform (CMP) such as Cookiebot give the visitor the option to accept cookies. They are in the records in your systems. Banners for everyone!

Analytics 134

Analytics Law eCommerce Place 134

Martech

AUGUST 12, 2024

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. Here’s how a marketer can effectively integrate a CDP: 1.

Customer 118

Customer B2C CMO Customer Journey 118

Martech

OCTOBER 14, 2024

As remote work grows and ecommerce breaks down global barriers, a consumer’s location has less impact on their brand preferences or buying habits. Special thanks to my friend Dan Renkas , who helps businesses improve their results through better data management, for demonstrating the power of this technology to me.

eCommerce 130

eCommerce Retail Market Segmentation Price 130

Customers.ai

DECEMBER 17, 2024

Plus, you save yourself the headache of manually managing audiences. How do you manage SMS flow timing to avoid annoying customers? Clean-up automation ensures every message has a purpose. Simplified flows = smoother journeys, better engagement, and higher ROI. No chaos, no confusion, just results. That isnt great news.

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Scoop.it!

OCTOBER 31, 2024

When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. This business knows that its target audience understands that managing weight requires adapting their caloric intake. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Backlinko

AUGUST 19, 2024

As iPullRank’s Demand Generation Manager, Garrett Sussman says: “There’s always been this unspoken contract between Google and websites. ” Ecommerce: Product-related searches. Google Shopping Graph For many ecommerce searches, results often come from Google’s Shopping Graph. Like “blackout curtains for bedroom.”

User-Generated 110

User-Generated SEO eCommerce Management 110