Remove eCommerce Remove Millennials Remove Price Remove User-Generated
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Why ecommerce needs to shift from acquisition to nurture

Econsultancy

During 2020 the ecommerce market went into overdrive. Stats roundup: the impact of Covid-19 on ecommerce. US ecommerce data from Anadot shows competitive pricing to be the key reason for picking one retailer over another among 57% of consumers. Owned channels + personalisation = a winning retention formula.

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50% of product searches start on Amazon

Search Engine Land

For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more. Sixty percent of consumers looked at user-generated images or videos when learning about new products.

Gen Z 92
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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52
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How to Attract Customers with Buy Now, Pay Later Options

Neil Patel

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. What do you do if BNPL isn’t generating the results you’d hoped for?

Gen Z 134
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Coupon marketing 101: How to build coupon marketing into your customer journey orchestration

Use Insider

It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price. Two ways to incorporate a new-user discount are: Create an immediate pop-up or banner for new visitors.

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How to Write a Listicle [+ Examples and Ideas]

Hubspot Marketing

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities."

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.