CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Backlinko

APRIL 17, 2024

There are also service providers that specialize in specific industries, like ecommerce or Software-as-a-Service (SaaS). They offer the following services: Content production Content strategy Content refreshing We reached out to Mike to better understand what their unique selling proposition is.

SEO 117

SEO eCommerce PR Non-Profit 117

Marketing Insider Group

NOVEMBER 16, 2017

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be.

PR 82

PR eCommerce Product Branding 82

Search Engine Land

MAY 3, 2023

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. Ecommerce An ecommerce site will want links to brand, product or category pages to improve ranking.

eCommerce 109

eCommerce PR Affiliate Marketing SEO 109

Search Engine Land

NOVEMBER 9, 2023

Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. Collaborate with social media and PR teams to create a more holistic marketing strategy. Amazon As the go-to online marketplace, optimizing Amazon product listings is essential for ecommerce businesses.

SEO 113

SEO PR Transform eCommerce 113

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Audience insights: Has anything changed about how customers search or buy your product or service? With the knowledge of the business strategy and new product launches that might be coming, does this change anything?

SEO 137

SEO PR Customer Journey Health 137

Duct Tape Marketing

JULY 8, 2016

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. For instance, many believe PR is separate from affiliate marketing. Here are 3 PR strategies to help you improve your eCommerce outreach. photo credit licdn.

PR 38

PR eCommerce Shoppers Affiliate Marketing 38

Customers.ai

FEBRUARY 7, 2024

Alex Fedotoff Founder & CEO at SM Commerce Twitter / LinkedIn Expertise: D2C, Facebook Ads Alex Fedotoff, from a modest beginning in Ukraine, founded several 7 and 8 figure e-commerce brands and the e-learning company eCommerce Scaling Secrets.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Using Google Trends’ historical findings, it is possible to find out what choices are popular in certain product categories. Send email notifications of cart abandonment.

SEO 106

SEO PR Gen Z eCommerce 106

Search Engine Land

NOVEMBER 10, 2023

When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T ). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how. Here’s why and how.

eCommerce 21

eCommerce Branding PR Shoppers 21

Search Engine Land

DECEMBER 1, 2023

Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. Update product descriptions and titles and, if possible, images. This will help those individual products to rank for those all-important searches from potential customers.

SEO 128

SEO PR eCommerce Analytics 128

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. This strategy can speed up business growth.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Search Engine Land

MAY 22, 2023

Fields: Technology, ecommerce, healthcare, finance and more. Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more. BlueTree BlueTree specializes in digital PR for SaaS and technology companies. Fields : Ecommerce, finance, health, technology and more. Fields: SaaS and technology companies.

Real Estate 90

Real Estate Finance Price Health 90

Neil Patel

MARCH 15, 2021

Sending a free sample of your product to influencers within your industry or related to it in some way gives you an opportunity to let them know you appreciate their work with a small gift. To get started, think of all the starting-point queries people have about your products and industry. You just need to find the right ones.

PR 145

PR Affiliate Marketing eCommerce Shipping 145

Search Engine Land

APRIL 17, 2024

Play at least 50% of a product video. And if your chief executive officer is focused on driving online sales at your ecommerce, then you should begin reporting the percentage of organic search users who go on to: Begin the checkout process. Complete a tutorial. Subscribe to a newsletter. Complete a registration form. Make a purchase.

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Search Engine Land

AUGUST 28, 2023

For example, ecommerce sites that include a product category within a product-level URL which also allow products to be nested within multiple separate categories. This means that Google will invariably end up (eventually, over time) crawling the same product three times. Hint: not web directory submissions!)

SEO 97

SEO PR Shipping Manufacturing 97

Search Engine Land

OCTOBER 11, 2023

Google is known for sticking to plans and trying to make its products work. Ecommerce queries for products will see a spike as products are prominently displayed in the AI overviews. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general.

SEO 133

SEO Real Estate User-Generated eCommerce 133

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. What worked on your ecommerce site may not make an impact in a crowded newsfeed. Consumers ranked in-feed ads as the most common method of finding new products to purchase , followed by discovery pages and story ads.

Branding 141

Branding eCommerce Retail PR 141

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This can help to increase employee happiness and productivity at work. Improving your response rates helps to sell more products and ensure happy customers. they gained better operational visibility into business and product issues.

PR 97

PR Whitepaper eCommerce Retail 97

Martech

APRIL 18, 2024

Play at least 50% of a product video. And if your CEO is focused on driving online sales at your ecommerce, then you should begin reporting the percentage of organic search users who go on to: Begin the checkout process. Complete a tutorial. Subscribe to a newsletter. Complete a registration form. Add merchandise to the shopping cart.

Whitepaper 102

Whitepaper Analytics User-Generated Key Performance Indicator 102

Search Engine Land

OCTOBER 28, 2022

“As an SEO consultant specializing in enterprise-level SEO consulting for enterprise ecommerce companies and omnichannel retailers, I value SEO strategies that are not SEO strategies for Google, but SEO for business performance results, productivity and economic growth. Trond Lyngbø , Founder, Search Planet. Adaptability .

SEO 125

SEO PR Finance B2C 125

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too.

SEO 99

SEO PR Fashion User-Generated 99

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. In their own words: Full Blast Creative is an award-winning, Canadian, full-service marketing agency.

Management 88

Management Real Estate Branding Food 88

Search Engine Land

OCTOBER 11, 2023

Greenwashing can anger consumers and bring unwanted bad PR and a potential fine or penalization. Many brands, particularly in ecommerce, might use Dynamic Search Ads within their Google Ads account. They’re particularly handy for sites with a big inventory of products that often update, requiring constant management of the ads.

Branding 113

Branding Law PR Fashion 113

Set Up

APRIL 13, 2022

” — Michelle Maniscalco | Former PR/Social/Content Leader | Avient Corporation. Shifting to digital efforts, especially eCommerce can lead to more revenue and a deeper understanding of the consumer. Woodward stated, “eCommerce is critical to enabling a digital buyer to complete a purchase. We plummet. We all win. ”

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Econsultancy

JANUARY 25, 2022

The Covid-19 pandemic and the acceleration of ecommerce saw many companies launch or accelerate plans for D2C offerings to fulfil short-term consumer needs. Direct-to-consumer ecommerce (D2C) sales in the US alone are expected to reach $151.20 Quick Guide to Ecommerce. billion in 2022 , an increase of 16.9%

Manufacturing 59

Manufacturing eCommerce PR Price 59

Martech

AUGUST 6, 2021

As targeting gets more complex, branding and PR will be what allows businesses to be sought after, without having to hard sell to cold leads. When companies invest in brand building they are starting the relationship process without even directly communicating with prospective customers.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Search Engine Land

JULY 21, 2023

Instead, it was the About Us page of an ecommerce website selling… sex toys. This is what keeps digital PR professionals like me working. Just as Google runs on trust signals, trust between digital PRs and journalists is crucial for digital PR to take place on platforms such as HARO and Response Source. Doctor who?

PR 83

PR User-Generated SEO Health 83

Exposure Ninja

MARCH 14, 2022

If you provide a product or service, and people buy from you, then people are interested in it. Create digital PR. It’s a bonus if you can fit your product or service in there somehow, but your focus should be how you can add value to this publication while including a link back to your site naturally with good anchor text.

PR 89

PR Product Place Promotion 89

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Common examples include product recommendations, reviews and customer photos. In short, customers who consistently promote your products and brand in exchange for discounts or products.

User-Generated 133

User-Generated eCommerce Shoppers Promotion 133

Neil Patel

APRIL 21, 2021

They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Martech

FEBRUARY 28, 2024

Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. They must provide real value in the right place at the right time. What does that research look like?

Retail 100

Retail Transform PR Shoppers 100

Search Engine Land

JANUARY 22, 2024

Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”. Imagine a test where, for some reason, your branded search traffic share inflates relatively to that cold Facebook Ads traffic share (thanks to a PR stunt, let’s say). Probably not.

Customer Journey 105

Customer Journey PR Marketing Marketers 105

Search Engine Land

MARCH 7, 2023

Coney Island Picnic needed a new website with ecommerce capability. Overall, Coney Island Picnic launched a new brand and sold over 1,000 products in just 90 days by combining SEO and PPC. SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. It should complement your SEO strategy.

SEO 96

SEO PR Marketing Marketers 96

Use Insider

SEPTEMBER 6, 2023

For example, say you’re preparing a discount campaign and want to create a customer journey that targets users who: Visited a specific product page on your website without buying. Well-timed replenishment campaigns can be a powerful way to improve retention by reminding customers about products that are bought on a regular schedule.

Customer Journey 52

Customer Journey Customer Shoppers Price 52

Search Engine Land

MAY 17, 2023

Amazon's plethora of information on each product is a great example of entity optimization. They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. This section is a great support for digital PR. The bottom of the Wikipedia page shows a hierarchy.

SEO 102

SEO PR Food Health 102

Spiralytics

NOVEMBER 17, 2022

Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. And this is the reason why social proof – evidence that other people purchased and liked a product or service – is so powerful. Or, psychologically speaking, you’ve succumbed to the bandwagon effect.

User-Generated 59

User-Generated Manufacturing PR Shipping 59