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Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they're a good fit? In this article, you’ll discover how to diversify your pipeline for agency stability and growth. Why Having a Diversified Pipeline Is Essential for the Health and Stability of Your Agency Building […] The post How to Diversify Your Marketing Agency Pipeline appeared first on Social Media Examiner.
In today's content-saturated landscape, captivating your audience requires strategic engagement. Here's the secret weapon : Automated HubSpot Blog Email Notifications. No matter if you're a seasoned influencer or a brand building buzz, keeping your tribe in the loop is essential. HubSpot, the marketing powerhouse, offers a seamless solution to manage your blog notifications.
Incorporating others’ content into your Instagram feed is a common and effective element of any Instagram marketing strategy. User-generated content (UGC) is often used by brands to showcase their customers and influencers, and if you’re wondering where to find it, check out how to listen and monitor on Instagram. UGC is a common reason brands, like yours, need to be able to repost on Instagram.
Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Unlike passwords, biometric identifiers are permanent and can be stolen by hackers to impersonate victims and gain unauthorized access.
During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. It used to be that most crises arose from financial issues such as taking kickbacks or layoffs. These situations still come up, but today the more common types of crises companies need to prepare for include: Data breaches Ransomware attacks Taking a stance on a current political or social issue Issues arising from the use of generative AI, including copyright conflicts So
We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift. It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable. 1.
We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift. It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable. 1.
Yesterday we celebrated the 10th annual Stackie Awards as part of #MartechDay. Every year for the past decade, we’ve invited marketers to send in a single slide that illustrates their marketing tech stack and how they conceptualize it. From these entries, we select five “winners” whose visualizations we thought were particularly noteworthy in some way.
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.
In a pivotal development, Growmatik has been acquired by Convesio, a leading managed hosting platform, opening a new chapter and promising a bright landscape for Growmatik. In a significant move within the e-commerce and web hosting industry, Growmatik, a prominent omni-channel marketing automation platform, is proud to announce its acquisition by Convesio, a leader in managed hosting solutions.
Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. “Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
As a creator or influencer, I’m willing to bet a good chunk of your content involves sharing products, tools, and services you love. This happens organically and authentically when you give your followers a peek behind the curtain of your life. [insert infomercial voice here] What if I told you that you could make money from doing this?
Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit? Brand assets are automatically imported from web locations and used to create appropriate themes and templates that can then be used for future campaigns.
All signs point to ChatGPT launching a search feature soon. When? That remains the big question. Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results, Bloomberg reported (subscription required): “The feature would allow users to ask ChatGPT a question and receive answers that use details from the web with citations to sources such as Wikipedia entries and blog posts … One version of the product also uses images alongside writte
“I’ve put my kids through college with just my ideas.” A friend of mine who owns an agency told me this over a beer one night. And I think it’s an apt description of a career in marketing. But here’s the rub – it’s hard to come up with ideas. Day after day.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience. Reddit has also long benefited from Google search traffic , with indexed Reddit content attracting new users actively seeking information and communities.
Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Congratulations to Telenor for it’s summer campaign for the Swedish market.
If you work with Content Marketing and SEO and haven’t been on a desert island with no internet for the past two months, you’ve probably read and heard a lot about Google’s March 2024 Core Update. It was a huge milestone for the world’s most relevant search engine’s algorithm. The update was completed on April 19, 2024, and according to Elizabeth Tucker, Product Management at Google, the initiative resulted in a 45% reduction in the volume of content considered of low qua
E-commerce and online shopping saw a huge increase in sales during 2020. A survey by Deloitte in the UK found around 40% of respondents did more online shopping during lockdown than before. Grocery shopping specifically saw a huge surge in sales, with the share of e-commerce sales increasing from 7% to 15% at their peak.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms. 1 in 2 users go to TikTok to research products or brands. 91% of those inspired by the TikTok search follow
Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an estimated 2.2K monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads.
Storytel is a remarkable success story, one where adaptation and best in class localisation plays a starring role. And in terms of display campaigns, Storytel is a brand at the forefront of multi-market, multi-channel advertising.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Alan Dibb. Through his extensive experience as a rebellious marketer and serial entrepreneur, Alan Dibb has spearheaded a revolutionary approach to marketing known as Lean Marketing.
iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.
In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Video content has become a powerful way to reach people through digital marketing. During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind. Keeping an eye on how others use videos and tracking video content through reverse video search forms an important component of an effective video marketing strategy.
The Entertainment industry is progressing towards using more advanced forms of display advertising. Yet, what are the strategies that can help your brand move ahead of the competition?
SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. However, as search engines like Google continue to prioritize user satisfaction, the lines between SEO and UX are blurring.
Rebranding is a process that can make or break an organisation. It’s a project that is years in the making. And requires the very best people and tools to get the job done as smoothly as possible.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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