Hubspot Marketing
SEPTEMBER 8, 2023
Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? Despite its necessity and ubiquity, many business owners aren’t sure how to answer this question. While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. Why?
Search Engine Land
SEPTEMBER 8, 2023
Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings. It’s also a problematic metric misused by unsuspecting marketers and abused by bad actors in the industry.
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Martech
SEPTEMBER 8, 2023
My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And we were getting paid for it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.
Search Engine Land
SEPTEMBER 8, 2023
Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers now have a new way to search for and discover brands on Threads, which could result in increased visibility.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
SEPTEMBER 8, 2023
The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice.
Search Engine Land
SEPTEMBER 8, 2023
In his book, “ Twelve and a Half ,” Gary Vaynerchuk explores essential emotional skills integral to his life and business success. Developing these skills as an SEO professional can set the stage for a successful career: Unlock your SEO potential and embrace curiosity Learn to ‘count to 10’ with patience Unleash your tenacity and embrace the ‘impossible’ Kindness wins, so join every conversation with respect Know what you don’t know and embrace self-awareness Stay grounded and deflat
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 8, 2023
It’s a sad day at Search Engine Land. We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. What it looks like. Here’s a screenshot of what we’re seeing today: Why we care. No more procrastination. Onward to GA4. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide.
Martech
SEPTEMBER 8, 2023
Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history — unless you manually turn it off. Why we care. This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project).
Search Engine Land
SEPTEMBER 8, 2023
Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is shifting.
Hubspot Marketing
SEPTEMBER 8, 2023
You may know it as ham. Or bacon (spelled ‘bacn’). I guess email marketers have a penchant for meat products. Most people, however, just call it graymail. Never heard of it? I hadn‘t either until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Here’s what I learned. What is graymail? Graymail vs. Spam Graymail vs.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
SEPTEMBER 8, 2023
Google has released another Google Search update around its language matching systems. This update was released two weeks ago, but Google only announced it earlier this morning. What Google said. Google wrote, “Over the past few months, we’ve also released a series of updates to improve our language matching systems, including the latest update about two weeks ago.
Marketing Sherpa
SEPTEMBER 8, 2023
In this week’s session of MEC400: Test Your Messaging (a research-and-learn track to help AI Guild members build a SuperFunnel), Flint McGlaughlin asked participants so share their biggest challenges in the Zoom chat. These are difficult challenges, and I can’t solve them with a simple answer.
Search Engine Land
SEPTEMBER 8, 2023
Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness.
Practical eCommerce - Marketing
SEPTEMBER 8, 2023
Andrew Faris, a former ecommerce CEO, now advises merchants on growth strategies, including Meta Ads management. The post Ecom Exec: Marketing Attribution Is a Waste appeared first on Practical Ecommerce.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock Content
SEPTEMBER 8, 2023
It is curious to think of a strike that brings together the entire cast of Hollywood professionals, from screenwriters and staff to world-renowned actors. But this is exactly what we are experiencing right now, with new series and film content on hold while those responsible for creating it seek fairer working conditions and recognition. The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective
Content Marketing Institute
SEPTEMBER 8, 2023
OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.
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