Heidi Cohen
FEBRUARY 7, 2023
Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. Includes examples. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen.
Jeff Bullas
FEBRUARY 7, 2023
For some content creators, blog comments can be a hassle. Moderating them can be tedious and time-consuming, so you might be wondering if they’re even worth enabling. While many in the content marketing community are against it, your SEO agency might encourage you to enable comments on your blog. To help you decide, we’ll examine some of the pros and cons of enabling comments on your blog.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Aspiration Marketing
FEBRUARY 7, 2023
Website design standards have transformed over the past decade. The days of websites serving as digital versions of company publications have been replaced by design trends that allow a digital presence to do more than offer basic background, directory, and contact information. Similar to the move away from inundating random populations with outbound marketing materials that may have little traction, the best web design practices today embrace the concepts of growth marketing and inbound marketi
Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Aspiration Marketing
FEBRUARY 7, 2023
Website design standards have transformed over the past decade. The days of websites serving as digital versions of company publications have been replaced by design trends that allow a digital presence to do more than offer basic background, directory, and contact information. Similar to the move away from inundating random populations with outbound marketing materials that may have little traction, the best web design practices today embrace the concepts of growth marketing and inbound marketi
Search Engine Journal
FEBRUARY 7, 2023
Everyone is creating the same SEO-driven content to rank high on Google. It's time to set yourself apart by repairing SEO cannibalization. The post How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Dreamgrow
FEBRUARY 7, 2023
Trying to decide between InstaPage vs. ClickFunnels? It’s way easier than you think. They’re both. Read more The post Instapage vs ClickFunnels – The Easiest Decision Ever appeared first on Dreamgrow.
Content Marketing Institute
FEBRUARY 7, 2023
Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose's assertion that that can be a good thing for content marketers.
Hubspot Marketing
FEBRUARY 7, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. On January 29, the official Instagram accounts for Nike and Tiffany & Co. teased a collaboration between the two legendary brands depicting a Nike shoe box in the classic Tiffany Blue® hue.
Marketing Insider Group
FEBRUARY 7, 2023
Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. When there’s a steady brand messaging framework in place, quick action items are easy to complete. Sharing your brand’s mission with potential customers becomes effortless.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
FEBRUARY 7, 2023
Securing C-suite buy-in is essential to getting any new project off the ground. To communicate your vision in a clear and concise way, you need to lead with numbers. When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program.
Search Engine Journal
FEBRUARY 7, 2023
Microsoft announces ChatGPT integration into Bing and the Edge browser to enhance user experience and productivity. The post Microsoft Announces ChatGPT Capabilities Coming To Bing appeared first on Search Engine Journal.
Martech
FEBRUARY 7, 2023
In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. 1. Know where you’re headed So many marketers are working reactively.
Search Engine Roundtable
FEBRUARY 7, 2023
Well, we knew it was coming and here it is, Bard - Google's answer to ChatGPT. Google is now having its trusted testers test out Bard and will soon roll it out more widely to users in Google Search and others products in the coming weeks.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
FEBRUARY 7, 2023
Conductor and Searchmetrics join forces to offer a comprehensive SEO solution for customers. Learn more about the impact of this acquisition. The post From Competitors To Partners: Conductor Acquires Searchmetrics appeared first on Search Engine Journal.
Litmus
FEBRUARY 7, 2023
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.
Martech
FEBRUARY 7, 2023
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.
Spiralytics
FEBRUARY 7, 2023
Social media is one of the world’s top communication channels—if not the top. Since its rise to popularity, it has impacted not only how people communicate but also how they live. From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. To showcase social media’s effects, let’s take a look at the numbers.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
FEBRUARY 7, 2023
Enterprise SEO platform Conductor today announced it has acquired Searchmetrics, another enterprise SEO platform and one of its closest competitors. The terms of the deal were not disclosed. This is the second large acquisition for Conductor within the last year. On Feb. 16, 2022, Conductor acquired Content King. I caught up with Conductor CEO and co-founder Seth Besmertnik to find out what this deal means for Conductor and its customers, as well as Searchmetrics’ customers and employees.
Search Engine Roundtable
FEBRUARY 7, 2023
I am currently in Seattle, and headed to the Microsoft Campus in Redmond, for an in-person press event. I decided to go, assuming it would be related to ChatGPT and Bing but Microsoft would not tell me what it was about, nor would Microsoft let us say we are going to the event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.
Quikly
FEBRUARY 7, 2023
Consumers are inherently social beings. They have a pack mentality, crave community, and base many of their decisions on the opinions of others. Referrals are an inherently social experience. Without word-of-mouth marketing or brand advocates, referral marketing would have a much smaller impact on consumers.
Search Engine Journal
FEBRUARY 7, 2023
Learn how to generate additional revenue for yourself or your business with the best high-ticket affiliate marketing programs. The post 13 Best High-Ticket Affiliate Marketing Programs 2023 appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
CMO Network
FEBRUARY 7, 2023
Unilverver’s Hellmann's Mayonnaise is returning to the Super Bowl for the third consecutive year with an ad that continues its focus around the issue of food waste and encouraging people to act and 'Make Taste, Not Waste'. This article reviews the ad.
Search Engine Roundtable
FEBRUARY 7, 2023
Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now see it in the United States.
Search Engine Land
FEBRUARY 7, 2023
Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. We learned this today from Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, Microsoft today at a special Microsoft press event in Redmond. I’m live in attendance, along with Search Engine Land Editor Nicole Farley.
CMO Network
FEBRUARY 7, 2023
Wellness is being rebooted and coming to your front door soon. Now a $4.2 trillion industry that has worked its way into every aspect of our daily lives, the global wellness economy is forecast to reach $7 trillion by 2025.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
FEBRUARY 7, 2023
ICYMI, Microsoft announced its new collaboration with ChatGPT during an event today. Being able to be there live at the event did have its perks. Like priority access to try out the new experience on Edge, Microsoft’s browser. Trying it out. I downloaded the Edge browser, signed in, and was given access to the new Chat feature. Since I’m in Seattle, and being somewhat of a coffee connoisseur, I wanted to know what the best coffee shops in Seattle were.
InTouch Marketing
FEBRUARY 7, 2023
Many businesses begin as solo endeavors, but as they experience more success, they often find the need to expand to meet increasing demand.
Search Engine Land
FEBRUARY 7, 2023
Google’s hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The January revision to the “remove redundant keywords” recommendations, where they announced the removal of redundant exact and phrase match keywords in favor of broad match, was an aggressive example of that trend.
Neil Patel
FEBRUARY 7, 2023
Did you know that 70 percent of customers would rather use a company’s website to find information instead of phone or email? When we search on the internet, we’re looking for answers as fast as we can get them, and we tend to trust those who can deliver answers reliably. To create the least amount of friction for customers, companies create knowledge bases for their online audience.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Expert insights. Personalized for you.
127 
Let's personalize your content