CopyBlogger
OCTOBER 24, 2023
Welcome to the world of finding your brand voice, where your brand’s personality isn’t just a feature. It’s the heart. Continue Reading The post Brand Voice: How to Craft a Compelling Tone That Attracts Your Ideal Customers appeared first on Copyblogger.
Aspiration Marketing
OCTOBER 24, 2023
Have you ever wondered how to turn more and more website visitors into loyal customers? The answer lies in Conversion Rate Optimization (CRO), a powerful strategy that can significantly impact your online success. We'll dive into CRO, explore its essential elements, and reveal the CRO process to help you boost conversions like never before.
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Search Engine Land
OCTOBER 24, 2023
Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2.
Martech
OCTOBER 24, 2023
Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
OCTOBER 24, 2023
Google has confirmed that it has removed event rich results from showing under search result snippets. This was confirmed at the Google Search Central live SEO event in Zurich today by Ryan Levering of Google during the Q&A session. What happened. Over the past few weeks or so, some SEOs started to notice that the event rich results were not showing.
Buffer Marketing
OCTOBER 24, 2023
I never thought I’d own a business. I also never thought I’d be able to make a living from writing. Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year. All this because I stumbled onto writing for a living accidentally.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 24, 2023
When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world. “Teamwork is essential to a company’s success,” says John J.
Search Engine Land
OCTOBER 24, 2023
AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology.
Martech
OCTOBER 24, 2023
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales.
Search Engine Land
OCTOBER 24, 2023
Microsoft has reported its strongest financial quarter to date in Q3 of 2023. Search and news advertising revenue increased 10% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. The rise in search and news advertising revenue marks a significant boost from last quarter’s 3% increase. LinkedIn revenue was also up 8%, with overall revenue in Productivity and Business Processes up 13% to $18.6 billion.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
OCTOBER 24, 2023
We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns.
Search Engine Land
OCTOBER 24, 2023
“Skate to where the puck is going.” Simple in theory, but difficult in practice. If next year’s SEO results come from what you’re doing (or not doing) right now, then too many SEOs want to have their cake and eat it, too. They want long-term success. But too often, they are seduced by short-term shortcuts to get there. Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leadin
Hubspot Marketing
OCTOBER 24, 2023
Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect.
Search Engine Land
OCTOBER 24, 2023
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Social Media Examiner
OCTOBER 24, 2023
Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Search Ads Toggle TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic […] The post TikTok Updates: Search Ads, Attribution Analytics, and More appeared first on Social Media Examiner.
Search Engine Land
OCTOBER 24, 2023
TikTok is testing increasing its video upload limit to 15 minutes. Previously, creators could only share videos that were a maximum of 10 minutes. The social platform is currently trialling this experiment with select users in select markets on its app. Why we care. Brands collaborating with influencers may now have the opportunity to work on longer creatives together.
Litmus
OCTOBER 24, 2023
In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. ESPs are instrumental in ensuring that emails are delivered to the right inbox, not marked as spam, and are optimized for various devices.
Search Engine Land
OCTOBER 24, 2023
SEO is a vast and complex practice, part art and part science. Managing an SEO team usually means that you’re taking on the world with some talented people. So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction? And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
OCTOBER 24, 2023
Deciding whether to work remotely or in-office is a complicated decision that will require innovative solutions.
Search Engine Land
OCTOBER 24, 2023
While some search marketers may face challenges when collaborating with developers unfamiliar with SEO , it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Some SEOs seem to have fallen prey to survivor bias by focusing on problems rather than solutions.
Content Marketing Institute
OCTOBER 24, 2023
Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.
Search Engine Land
OCTOBER 24, 2023
Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents said they expect to invest on 12 in the third quarter of this year compared to the first quarter of this year. Only Meta, Microsoft, and Microsoft’s LinkedIn will get more investment from advertisers, according to the survey.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
AWeber
OCTOBER 24, 2023
Have you ever dreamed of turning your expertise and passion into a successful coaching business? You’ve probably heard of people earning $100 - $300 an hour coaching. Or of ambitious coaches who’ve built 7-figure businesses over the course of several years. But time constraints, startup costs, and the idea of drumming up clients for a new business can be daunting and easily overwhelm your desire to coach.
Search Engine Land
OCTOBER 24, 2023
Google Ads has confirmed it is experiencing issues impacting Display & Video 360. Affected users can access DV360 but may experience latency, see the UI fail to load or get stuck mid-load. The platform has advised reloading the page if the UI doesn’t load properly. Why we care. The issue will likely cause delays for advertisers using Display & Video 360 to create digital marketing campaigns, so it’s important to communicate the situation to the wider team and rest assured tha
Rock Content
OCTOBER 24, 2023
Content measurement is the process of collecting and analyzing data to understand how content is performing. It’s important to measure content performance so you can see what’s working and what’s not, and make necessary adjustments to improve your content strategy over time. Levels of content measurement 1. Consumption Are people consuming your content?
Search Engine Land
OCTOBER 24, 2023
We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Rock Content
OCTOBER 24, 2023
The U.S. healthcare landscape has been radically transformed as millions of previously uninsured Americans access coverage for the first time thanks to the Affordable Care Act. What an opportunity this presents for professional writers who sift through complicated information and conflicting opinions, making coherent sense of emerging trends. List of Health Resources to Create Accurate Content National Institutes of Health (NIH) The National Institutes of Health (NIH) aims to acquire essential k
Set Up
OCTOBER 24, 2023
At Set up , we regularly interview marketing leaders from different industries ranging from Healthcare to Entertainment. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. In our latest feature exploring the Technology industry, Co-Founder and CEO of ReaLift LLC, Ronald Dod , shares his observations and insights. 1.
Rock Content
OCTOBER 24, 2023
In today’s digital landscape, the most common scenario is an overwhelming amount of advertising and marketing efforts as brands compete for our attention. To truly make an impact and drive results, brands need to find a way to rise above the marketing cacophony. So, the question arises: How can one cut through this noise? Enters integrated marketing.
Six & Flow
OCTOBER 24, 2023
A RevOps Maturity Model is a strategic framework that helps businesses assess their operational efficiency, identify areas for improvement, and plan for sustainable growth.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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