Aspiration Marketing
MAY 8, 2025
Let's be honest, how often do you respond to generic ads or emails? Probably not very often. Your customers are no different. They crave relevance. That's where audience segmentation comes in. It's about dividing your audience into distinct groups based on shared characteristics. This allows you to speak directly to their needs, preferences, and pain points.
Hubspot Marketing
MAY 8, 2025
I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more.
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Martech
MAY 8, 2025
“We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value.
Sprout Social
MAY 8, 2025
Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse. But Reddits role in the modern marketing mix has shifted.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
MAY 8, 2025
Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Operational inefficiencies, fragmented workflows and inconsistent data inputs continue to stand in the way.
Litmus
MAY 8, 2025
Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmails Promotional Tab? With so many factors that go into your deliverability from email list hygiene to your sender scoreits important to do a thorough check of each element on a regular basis.
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SocialPilot
MAY 8, 2025
If you don’t understand who your brand is talking to, your message is just noise. Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. Take Spotify, for example. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes.
Martech
MAY 8, 2025
FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.
Buffer Marketing
MAY 8, 2025
No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels. Sounds simple, right? Reply to every comment, DM, and brand mention you receive.
AWeber
MAY 8, 2025
Have you ever opened your inbox and found a message that clearly wasnt meant just for you? Maybe it was a special offer, a quick announcement, or even a last call for a big event. Chances are, you were the recipient of an email blast a fast, broad message sent to many recipients at once. But what is an email blast exactly, and how can you use email blast marketing to grow your business without annoying your audience?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Lynton Web
MAY 8, 2025
Recreation centers serve as vital community hubs, offering diverse programming, wellness opportunities, fitness, and social connections for people of all ages and backgrounds. Yet, many centers struggle to build sustainable growth despite providing excellent amenities and programs. The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing.
AWeber
MAY 8, 2025
Picture this: you spend hours crafting the perfect email campaign, pressing send, and anxiously waiting for results. Your open rates look decent, but your link clicks dont match upand youre left wondering where your message fell short. Understanding CTOR (click to open rate) is the missing piece that reveals how well your content performs after subscribers open your emails.
Lynton Web
MAY 8, 2025
Your recreation center's website is much more than an online brochure. It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.
SMA Marketing
MAY 8, 2025
It’s no secret that search engine marketing (SEM) can significantly improve your brand’s visibility and attract more customers to your business. However, maximizing the benefits of your SEM campaigns requires a strategic approach. In this article, well discuss six ways to get the most out of your search engine marketing campaigns. 1. Define Clear Goals.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Kuno Creative
MAY 8, 2025
What Is Agentic AI and Why Does it Matter? If youve ever wished you could clone yourself just to keep up with all the emails, customer questions and content creation, we have good news. Agentic AI is here to make your life a whole lot easier, automating complex tasks and tackling customer service inquiries when human intervention isn't always necessary.
Spiralytics
MAY 8, 2025
When looking for marketing automation and Customer Relationship Management (CRM) options, you’ll see HubSpot standing out as a market leaderand for good reason. It’s a powerful cloud-based platform offering tools for CRM, marketing, sales, customer service, and content management. But if you’re based in the Philippines, you may be wondering: Can you actually use HubSpot here?
Social Media Examiner
MAY 8, 2025
Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? In this article, youll discover actionable tips for using Instagram Threads strategicallyso you can increase visibility, engage authentically, and turn followers into fans. The Value of Instagram Threads […] The post Instagram Threads for Marketers: Tips for Success appeared first on Social Media Examiner.
Duct Tape Marketing
MAY 8, 2025
Why Knowing Yourself Is Your Greatest Asset written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Suzy Welch In this episode of the Duct Tape Marketing Podcast, I interviewed Suzy Welch, New York Times bestselling author, business strategist, professor at NYU Stern, and creator of the Becoming You methodology.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
SocialPilot
MAY 8, 2025
Not every trend is worth your time. Instagram is buzzing with new sounds, clever edits, and fresh ways to tell stories, but only a few can move the needle for your brand. We’ve pulled the ones that do, so you can spend less time scrolling and more time growing. These are the real Instagram Reel trends from 2025 that people are using to tell stories, drop jaws, and grow their reach.
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