Hubspot Marketing

SEPTEMBER 6, 2023

In addition to chicken, KFC is frying up controversy. On August 24 Azim Akhtar, KFC Canada’s Director of Marketing, tweeted a few billboard images from the company’s new “It’s finger lickin’ good” campaign. Sorry Utensils, It's Finger Lickin' Good. Latest campaign, I couldn't be more proud!! pic.twitter.com/ktmN5TrHOS — Azim A. (@AzimAkhtar_) August 24, 2023 While the ads are supposed to be playful, suggesting that utensils aren’t needed to enjoy KFC, X users quickly pointed out that all of the

Marketing 95

Marketing Marketers Branding Customer 95

Aspiration Marketing

SEPTEMBER 6, 2023

From managing customer payments to maximizing revenue streams, a cohesive platform to streamline commerce operations is paramount. The HubSpot Commerce Hub is a transformative solution meticulously crafted to address these pivotal pain points and empower businesses. Whether navigating the complexities of payment processes or striving to boost revenue with streamlined operations, this guide serves as your compass to unlock the potential of the HubSpot Commerce Hub.

Transform 240

Transform Management Customer 240

Search Engine Land

SEPTEMBER 6, 2023

Google probably won’t ever tell us how its algorithms work – but that doesn’t mean it won’t drop a few hints. Google’s Search Quality Rater guidelines mention E-E-A-T (experience, expertise, authoritativeness and trustworthiness) 126 times – which is a pretty big indicator that this is important, according to Melissa Fach , lead SEO content manager at Kelley Blue Book & Autotrader.

SEO 139

SEO Health Place Management 139

Aspiration Marketing

SEPTEMBER 6, 2023

Recruitment tracking is a critical part of the hiring process for every organization. Tracking your applicants and candidates helps keep your hiring manager organized, build a positive candidate experience, and ensure you find the right talent. Many companies recognize the need for an effective Applicant Tracking System (ATS), but with so many options on the market, they are unsure which to choose.

CRM 130

CRM Management Marketing Marketers 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

SEPTEMBER 6, 2023

Google Ads is finally including customer ID numbers in its emails. The change was first spotted by digital marketing expert Greg Kohler , who shared a screenshot on X (the platform formerly known as Twitter): He said: “Customer ID’s in Google’s emails? Going to chalk this one up to #PPCChat respectfully grumbling about it not being included in past emails.” Why we care.

Customer 138

Customer Digital Marketing Advertising Advertisers 138

Aspiration Marketing

SEPTEMBER 6, 2023

This article explores and explains how to harness the power of HubSpot and its CRM to leverage data and information into a revenue-generating growth machine. CRM is the cost of entry into a modern market: try running a business without one. But a CRM is more than just a digital filing cabinet. It's a way to access, understand, and monetize a goldmine already at your fingertips: customer data.

CRM 130

CRM Marketing Marketers Customer 130

Aspiration Marketing

SEPTEMBER 6, 2023

Businesses seeking an integrated tool that maximizes the potential of customer relations management (CRM) while focusing on sales should consider the Sales Hub available through HubSpot. This suite of software and applications offers great value as a standalone module. Further, it allows your sales team to connect closely with other business functions using functionality such as the CMS Hub , Marketing Hub , Operations Hub , and Service Hub.

CRM 130

CRM Management Customer Marketing 130

Search Engine Land

SEPTEMBER 6, 2023

Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?

SEO 137

SEO Energy Whitepaper Marketing 137

Martech

SEPTEMBER 6, 2023

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.

CRM 121

CRM Management Analytics Customer 121

Search Engine Land

SEPTEMBER 6, 2023

I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. These are good skills, but the best link building methods are based on the marketing of content.

PR 135

PR SEO Health Influencer Marketing 135

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

Analytics 113

Analytics User-Generated Education Management 113

Search Engine Land

SEPTEMBER 6, 2023

What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

SEO 134

SEO User-Generated Shoppers Retail 134

Hubspot Marketing

SEPTEMBER 6, 2023

At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What's not changing, however, is the importance of connection. The advent of AI makes this an extremely exciting time.

Customer 110

Customer Manufacturing Customer Journey Analytics 110

Search Engine Land

SEPTEMBER 6, 2023

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. To have their ads approved, advertisers must comply with Google’s gambling and games policy, attain the necessary Google Ads certification and meet specific requirements.

Law 132

Law Advertising Advertisers Promotion 132

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. Do this! Do that! No, not that! Pretty unhelpful stuff! (Not to mention quite technical to navigate.) You may just want to do what’s most effective for results and performance and move on to your next exciting campaign idea.

Outbound Marketing 106

Outbound Marketing User-Generated Email Marketing Copywriting 106

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

SEO 129

SEO Law User-Generated Customer 129

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences.

Advertising 106

Advertising Advertisers Marketing Marketers 106

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Management 102

Management Social Media Marketing Communications Analytics 102

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Content Marketing Institute

SEPTEMBER 6, 2023

Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.

Branding 102

Branding 102

Martech

SEPTEMBER 6, 2023

Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has also continued to rise — 73% of U.S. households now stream, up from 69% in 2022. CTV ad spend also continues to grow rapidly. Why we care. These data buttress the case for moving ad dollars from linear TV to alternatives, including CTV and online video.

Place 100

Place Branding B2C Marketing 100

Six & Flow

SEPTEMBER 6, 2023

Inbound 2023 is in full swing, and whether you're catching it live or virtually, you've probably heard about the exciting new features that have been released. The team has been hard at work, revamping the HubSpot platform.

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Search Engine Land

SEPTEMBER 6, 2023

In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the decision-making process.

Transform 128

Transform Analytics Education Customer 128

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Rock Content

SEPTEMBER 6, 2023

Backlinks are one of the top two most important factors Google uses to rank websites. Learning how to earn these links can spell the difference between success and failure for your site. Notice the text says “earn” and not “build.” The idea that you can build backlinks to your site is erroneous. You can’t put links to your site on other sites and expect a boost in Google’s search results.

Entertainment 83

Entertainment User-Generated Education Communications 83

Martech

SEPTEMBER 6, 2023

In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the decision-making process.

Transform 107

Transform Education Analytics Customer 107

Rock Content

SEPTEMBER 6, 2023

Today, staying ahead of the real estate game is about more than making a stellar impression on would-be property owners in person. It’s also about adequately leveraging solid real estate SEO strategies and showing up for would-be clients with genuinely helpful content. According to research conducted by the National Association of Realtors (NAR), around 73 percent of buyers reach out to only one real estate agent or firm during their search for the perfect property.

Real Estate 82

Real Estate PR Marketing Marketers 82

Duct Tape Marketing

SEPTEMBER 6, 2023

Navigating the Performance Paradox written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Eduardo Briceño In this episode of the Duct Tape Marketing Podcast , I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of the world’s leading companies in developing cultures of learning and high performance.

Place 82

Place Energy Communications Customer 82

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Influence & Co

SEPTEMBER 6, 2023

Evolving consumer behavior has highlighted the importance of businesses' websites offering not only aesthetics and functionality, but also credibility.

Content Marketing 66

Content Marketing SEO Marketing Marketers 66

ConsumerTalk

SEPTEMBER 6, 2023

Buy this. Don’t buy that. If you hear about a product from a trusted friend, you’re more likely to trust that person’s opinion and to consider following their lead. In modern marketing, your customers have many trusted friends online - influencers and celebrities who are connected to your audience even if they have never met each other. By strategically associating your brand with an influencer or celebrity, you can improve your brand alignment and brand loyalty and make the most of your marketi

Branding 59

Branding Product Customer Marketing 59

Buffer Marketing

SEPTEMBER 6, 2023

Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success. According to research by the short-form video platform , “sound is the anti-scroll on TikTok” With their data, it’s not hard to see why. Eighty-eight percent of TikTok users said that “sound is essential to the TikTok experience,” while 73 percent admitted they would "stop and look" at ads on TikTok with audio ȁ

Gen Z 52

Gen Z Energy Transform Law 52

Sachs Marketing Group

SEPTEMBER 6, 2023

To run Facebook ads for ecommerce, start by setting up a Business Manager account on Facebook. From there, you’ll need to identify your target audience, set a budget, and create compelling ad content before launching your campaign. Unlock the untapped potential of Facebook advertising for your ecommerce business and catapult your brand to new heights.

eCommerce 52

eCommerce Key Performance Indicator Transform Advertising 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding