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Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance. Experiments are an important component in marketing teams and are a proven method for understanding the causal impact of a change and improving marketing strategy iteratively and quickly.
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Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.
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Marketing debt is the accumulated backlog of essential marketing activities that have been postponed or delayed. This can include activities such as content creation, SEO, email marketing, and social media engagement. The post The Hidden Burden of Marketing Debt appeared first on yorCMO.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Maximize your web performance with Google Analytics 4. Check out this article to explore GA4's exciting new features. Learn to navigate the transition smoothly. #GA4Upgrade The post How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar] appeared first on Search Engine Journal.
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Embracing Your Entrepreneurial Superpower Being Unemployable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alysia Silberg In this episode of the Duct Tape Marketing Podcast , I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global.
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Exploring Google's strategic approach to generative AI including its products, services, and market approach. Analyzing Google's opportunity and competitive position.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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