Wed.Jun 28, 2023

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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Marketing

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance.   Experiments are an important component in marketing teams and are a proven method for understanding the causal impact of a change and improving marketing strategy iteratively and quickly.

Marketing 124
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7 Essential Recruitment Marketing Strategies for Recruiters

Aspiration Marketing

As a recruiter, you understand that finding top talent is vital for your organization's success. However, with fierce competition among companies for the same pool of candidates, it can be challenging to stand out. That's where recruitment marketing comes in. In this article, we'll explore effective recruitment marketing strategies that can help you attract and retain the best talent.

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic.

CRM 133
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

Gen Z 133
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Instagram insights demystified: How to access and analyze your metrics

Sprout Social

Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of the answers you need within the app itself. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis.

Analytics 130
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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Today, 87% of employers have difficulty finding the right employees. That’s a significant percentage, and it’s all because of skill gaps. Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Sometimes, it’s not there, making it even worse. Good thing this article breaks down the best hard skills for resumes, explains why they matter, and tells you how to showcase them best.

CRM 119

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15 low-cost alternatives to GA4

Martech

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Here’s a list of the best known. Matomo is an open-source analytics platform that provides similar features to Google Analytics. It offers real-time analytics, customizable dashboards and detailed reports.

Analytics 116
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How to Find (and Fix) Broken Links

Backlinko

Broken links are a surefire way to destroy your credibility and waste your SEO efforts, but thankfully, they’re pretty easy to fix. This guide will show you exactly how to identify and fix these links, whether they’re backlinks or links within your content. I’ll show you: What causes links to ‘break’ Why they’re so harmful for your site How to identify them with tools like Semrush, including a simple step-by-step guide And, most importantly, how to fix them, so your SEO efforts can be restored I

SEO 115
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Are you ready for Google Analytics 4? Have your say in our poll

Martech

Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “ as soon as possible “, most websites around the world ignored the warnings and were still using UA as of June 21. That’s a decision many may regret starting Saturday morning when UA officially sunsets.

Analytics 102
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The Hidden Burden of Marketing Debt

yorCMO

Marketing debt is the accumulated backlog of essential marketing activities that have been postponed or delayed. This can include activities such as content creation, SEO, email marketing, and social media engagement. The post The Hidden Burden of Marketing Debt appeared first on yorCMO.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Google recommends importing GA4 conversion data into Google Ads

Search Engine Land

Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If your GA4 account is eligible for the import, a card will likely appear at the top of the Advertising snapshot page, as a card on the Home page, or as a card on the Insights Hub page.

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From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading

Animalz blog

Take an ounce of business analysis. Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sounds like alchemy, or perhaps a fairy tale? Lead turning into gold, princes into frogs and all that. Sacra , a private markets research company, performs this magic daily.

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How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Maximize your web performance with Google Analytics 4. Check out this article to explore GA4's exciting new features. Learn to navigate the transition smoothly. #GA4Upgrade The post How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar] appeared first on Search Engine Journal.

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15 Google Analytics 4 alternatives: Free and low-cost options

Search Engine Land

Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of disadvantages to consider. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. 1.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Embracing Your Entrepreneurial Superpower Being Unemployable

Duct Tape Marketing

Embracing Your Entrepreneurial Superpower Being Unemployable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alysia Silberg In this episode of the Duct Tape Marketing Podcast , I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global.

Place 89
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A 5-step approach to optimizing websites with millions of pages

Search Engine Land

You’ve been tasked to optimize a site that is so massive it makes the Great Wall of China look like a picket fence. And it’s your sole responsibility. You need to make a big SEO impact with fewer resources. What do you do? In this article, I’ll share five approaches you can focus on when you’re optimizing massive websites. By the end, you’ll feel confident knowing that you have a battle plan to conquer that great wall of webpages that lie ahead: Sharpen your weapon, then go to battle.

SEO 92
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Microsoft Advertising Announces Policy Updates via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared first on Search Engine Journal.

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Are you ready for Google Analytics 4? Have your say in our poll

Search Engine Land

Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “ as soon as possible “, most websites around the world ignored the warnings and were still using UA as of June 21. That’s a decision many may regret starting Saturday morning when UA officially sunsets.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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In B2C E-Commerce? You Need Content Marketing

Influence & Co

By its very nature, content marketing is a long-term investment. This makes it a natural fit for B2B companies with extended sales cycles of weeks, months, or even years.

B2C 84
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Google accused of mis-selling ads on third-party websites for years

Search Engine Land

Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies and even the U.S. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to an Adalytics study. Dozens of marketers expressed their regret over purchasing Google’s True View ad product as a result.

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Google Stakes A Claim To All Things Generative AI

CMO Network

Exploring Google's strategic approach to generative AI including its products, services, and market approach. Analyzing Google's opportunity and competitive position.

Product 77
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How to use digital PR to drive backlinks and business growth

Search Engine Land

Trust and credibility are traits everyone strives to earn in life. In SEO , backlinks are an essential part of earning those coveted traits. But many people overcomplicate how easy it is to generate backlinks. There’s no need to beg site owners with a digital tin cup asking for favors or shell out thousands of dollars to pay for links. Buying links is considered spam, consequently reducing your brand’s trust and credibility, and possibly putting you up as a manual penalty case from Google.

PR 88
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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3 Career Lessons From Former Chobani CMO’s Rise To GM Of NotCo

CMO Network

Many marketing leaders have aspirations to advance beyond being a functional leader to becoming a GM or CEO. Here are lessons from one who has done it.

CMO 72
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How non-retail advertisers can embrace value-based bidding in Google Ads

Search Engine Land

As Google continues to push for automation , advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. While value-based bidding has become a staple for ecommerce and retail brands, non-retail verticals have struggled to incorporate it effectively into their holistic PPC strategies.

Retail 82
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Search And Repeat Business: Do You Need To Advertise To The Loyal? via @sejournal, @jonkagan

Search Engine Journal

Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical. The post Search And Repeat Business: Do You Need To Advertise To The Loyal? appeared first on Search Engine Journal.

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TikTok invites creators to make ads for marketers in new pilot

Search Engine Land

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have complete creative freedom to make a video entry for consideration. Should their submission get approval from the marketer, that creator will then receive payment based on the video’s performance.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Top Black Friday SEO Tips to Apply in 2023

Rock Content

There’s no doubt that Black Friday and Cyber Monday are two of the most important retail days of the year for online brands. If you’re starting to coordinate your digital marketing plan for the upcoming shopping season , then you’ll definitely want to read through this guide carefully. Inside, we’ll talk about various methods for better search engine optimization (SEO) and how to get in front of potential shoppers who are ready to get the best deals possible.

SEO 52
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How to Turn Email Subscribers into Paying Customers

Sachs Marketing Group

You can turn email subscribers into paying customers by sending personalized welcome emails, creating targeted and automated email sequences, segmenting your list, offering exclusive deals, incorporating testimonials, and consistently delivering valuable content that resonates with your audience’s needs and interests. Email subscribers are valuable leads, but without proper engagement and incentivization, they remain just that – subscribers and not customers.

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The Power of Partnerships for SaaS with Jo Wright | The Six Sessions

Six & Flow

In today's rapidly evolving business landscape, partnerships have become increasingly crucial for driving revenue and business growth. In the world of Software as a Service (SaaS), sales partnerships play a significant role in helping companies expand their customer base, acquire new customers, and increase revenue.

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Why you should do Feature Management & Feature Experimentation

Welcome Software

Delivering successful products requires a fine balance between meeting customer needs and maintaining engineering efficiency. Two crucial practices that aid in achieving this balance are feature management and feature experimentation. These practices are not fundamental to DevOps or product management, but they empower product teams and software engineering teams alike by enabling effective feature deployment, iteration, and optimization.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.