Buffer Marketing

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance.   Experiments are an important component in marketing teams and are a proven method for understanding the causal impact of a change and improving marketing strategy iteratively and quickly.

Marketing 101

Marketing Marketers User-Generated Marketing Strategy 101

Aspiration Marketing

JUNE 28, 2023

As a recruiter, you understand that finding top talent is vital for your organization's success. However, with fierce competition among companies for the same pool of candidates, it can be challenging to stand out. That's where recruitment marketing comes in. In this article, we'll explore effective recruitment marketing strategies that can help you attract and retain the best talent.

Marketing Strategy 209

Marketing Strategy Marketing Marketers Branding 209

Hootsuite

JUNE 28, 2023

You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

JUNE 28, 2023

Knowing how to sort in Excel can feel like a superpower. But unfortunately, many go through the tedious route of sorting and organizing data manually. However, like many operations on Excel, there’s a workaround to sorting and organizing data with a few clicks. In this guide, we’ll show you the different ways to use Excel's sorting feature that you may not know about — so you can start using Excel like a pro.

Customer 116

Customer Marketing Marketers 116

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

JUNE 28, 2023

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. What if they are wrong? In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker.

Manufacturing 113

Manufacturing CMO Communications Management 113

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic.

CRM 109

CRM Marketing Marketers Customer Journey 109

Hubspot Marketing

JUNE 28, 2023

So far, 2023 has been a challenging year for Bud Light. In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” Mulvaney’s video (her second post in collaboration with Bud Light) featured a custom can of beer with her photo on it that read “Cheers to 365 Days of Being A Woman” as a nod to Mulvaney’s “Days of Girlhood” TikTok series that documented her transition.

Gen Z 105

Gen Z Millennials Price Promotion 105

Search Engine Land

JUNE 28, 2023

Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If your GA4 account is eligible for the import, a card will likely appear at the top of the Advertising snapshot page, as a card on the Home page, or as a card on the Insights Hub page.

Analytics 103

Analytics Advertising Advertisers Search Marketers 103

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of the answers you need within the app itself. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis.

Analytics 101

Analytics Branding Marketing Strategy Management 101

Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of disadvantages to consider. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. 1.

Analytics 100

Analytics Price Management Customer 100

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

JUNE 28, 2023

Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.

Branding 95

Branding 95

Search Engine Land

JUNE 28, 2023

You’ve been tasked to optimize a site that is so massive it makes the Great Wall of China look like a picket fence. And it’s your sole responsibility. You need to make a big SEO impact with fewer resources. What do you do? In this article, I’ll share five approaches you can focus on when you’re optimizing massive websites. By the end, you’ll feel confident knowing that you have a battle plan to conquer that great wall of webpages that lie ahead: Sharpen your weapon, then go to battle.

SEO 98

SEO Energy Analytics eCommerce 98

Search Engine Journal

JUNE 28, 2023

Maximize your web performance with Google Analytics 4. Check out this article to explore GA4's exciting new features. Learn to navigate the transition smoothly. #GA4Upgrade The post How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar] appeared first on Search Engine Journal.

Analytics 95

Analytics Digital Marketing Marketing Marketers 95

Search Engine Land

JUNE 28, 2023

Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “ as soon as possible “, most websites around the world ignored the warnings and were still using UA as of June 21. That’s a decision many may regret starting Saturday morning when UA officially sunsets.

Analytics 98

Analytics Branding Marketing Marketers 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Backlinko

JUNE 28, 2023

Broken links are a surefire way to destroy your credibility and waste your SEO efforts, but thankfully, they’re pretty easy to fix. This guide will show you exactly how to identify and fix these links, whether they’re backlinks or links within your content. I’ll show you: What causes links to ‘break’ Why they’re so harmful for your site How to identify them with tools like Semrush, including a simple step-by-step guide And, most importantly, how to fix them, so your SEO efforts can be restored I

User-Generated 94

User-Generated Analytics SEO Law 94

Search Engine Land

JUNE 28, 2023

Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies and even the U.S. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to an Adalytics study. Dozens of marketers expressed their regret over purchasing Google’s True View ad product as a result.

Advertising 98

Advertising Advertisers Price Place 98

Martech

JUNE 28, 2023

Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “ as soon as possible “, most websites around the world ignored the warnings and were still using UA as of June 21. That’s a decision many may regret starting Saturday morning when UA officially sunsets.

Analytics 91

Analytics Branding Marketing Marketers 91

Search Engine Land

JUNE 28, 2023

Trust and credibility are traits everyone strives to earn in life. In SEO , backlinks are an essential part of earning those coveted traits. But many people overcomplicate how easy it is to generate backlinks. There’s no need to beg site owners with a digital tin cup asking for favors or shell out thousands of dollars to pay for links. Buying links is considered spam, consequently reducing your brand’s trust and credibility, and possibly putting you up as a manual penalty case from Google.

PR 97

PR Thought Leadership SEO Place 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

JUNE 28, 2023

Today, 87% of employers have difficulty finding the right employees. That’s a significant percentage, and it’s all because of skill gaps. Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Sometimes, it’s not there, making it even worse. Good thing this article breaks down the best hard skills for resumes, explains why they matter, and tells you how to showcase them best.

CRM 86

CRM Digital Marketing Management User-Generated 86

Search Engine Land

JUNE 28, 2023

As Google continues to push for automation , advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. While value-based bidding has become a staple for ecommerce and retail brands, non-retail verticals have struggled to incorporate it effectively into their holistic PPC strategies.

Retail 92

Retail Advertising Advertisers eCommerce 92

Search Engine Journal

JUNE 28, 2023

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared first on Search Engine Journal.

Advertising 85

Advertising Advertisers Law Promotion 85

Search Engine Land

JUNE 28, 2023

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have complete creative freedom to make a video entry for consideration. Should their submission get approval from the marketer, that creator will then receive payment based on the video’s performance.

Advertising 87

Advertising Advertisers Marketing Marketers 87

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Influence & Co

JUNE 28, 2023

By its very nature, content marketing is a long-term investment. This makes it a natural fit for B2B companies with extended sales cycles of weeks, months, or even years.

B2C 84

B2C Content Marketing Marketing Marketers 84

CMO Network

JUNE 28, 2023

Exploring Google's strategic approach to generative AI including its products, services, and market approach. Analyzing Google's opportunity and competitive position.

Product 77

Product CMO Marketing Marketers 77

yorCMO

JUNE 28, 2023

Marketing debt is the accumulated backlog of essential marketing activities that have been postponed or delayed. This can include activities such as content creation, SEO, email marketing, and social media engagement. The post The Hidden Burden of Marketing Debt appeared first on yorCMO.

Marketing 73

Marketing Marketers SEO Email Marketing 73

Animalz blog

JUNE 28, 2023

Take an ounce of business analysis. Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sounds like alchemy, or perhaps a fairy tale? Lead turning into gold, princes into frogs and all that. Sacra , a private markets research company, performs this magic daily.

Transform 68

Transform Gen Z PR Market Research 68

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

CMO Network

JUNE 28, 2023

Many marketing leaders have aspirations to advance beyond being a functional leader to becoming a GM or CEO. Here are lessons from one who has done it.

CMO 72

CMO Marketing Marketers 72

Duct Tape Marketing

JUNE 28, 2023

Embracing Your Entrepreneurial Superpower Being Unemployable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alysia Silberg In this episode of the Duct Tape Marketing Podcast , I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global.

Place 67

Place Finance Marketing Strategy Health 67

Search Engine Journal

JUNE 28, 2023

Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical. The post Search And Repeat Business: Do You Need To Advertise To The Loyal? appeared first on Search Engine Journal.

Advertising 63

Advertising Advertisers Customer 63

Rock Content

JUNE 28, 2023

There’s no doubt that Black Friday and Cyber Monday are two of the most important retail days of the year for online brands. If you’re starting to coordinate your digital marketing plan for the upcoming shopping season , then you’ll definitely want to read through this guide carefully. Inside, we’ll talk about various methods for better search engine optimization (SEO) and how to get in front of potential shoppers who are ready to get the best deals possible.

SEO 52

SEO Shoppers Retail eCommerce 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding