Mon.Jul 25, 2022

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Experiment: Instagram SEO vs hashtags

Hootsuite

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. TBH, I’m still reeling over here. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Is nothing in this world sacred?! Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions tha

SEO 145
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What Is Puffery & How It Affects Your Brand Reputation via @sejournal, @brookeosmundson

Search Engine Journal

Let's take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand Reputation appeared first on Search Engine Journal.

Branding 138
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Google Local Service Ads Seeing A Lot Of Fake Reviews

Search Engine Roundtable

Google's Local Service Ads are supposed to be screened, guaranteed, and reviewed by someone contracted by Google. But supposedly, the reviews in many Local Service Ads are filled with fake reviews.

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23 Stats We Gained from Surveying Marketing Leaders [New Data]

Hubspot Marketing

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like in 2022.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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RankRanger: Google Things To Know No Longer Showing In Desktop Search

Search Engine Roundtable

The Google Things To Know box, which was announced at Google I/O, and eventually has been showing up for about 1% of desktop queries, is no longer showing up for any desktop query now, according to RankRanger data.

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The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Hubspot Marketing

Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos.

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More Trending

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Instagram influencer marketing: what brands really need to know

Sprout Social

Not 100% sure what Instagram influencer marketing is all about? Well, now’s the time to learn! That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. Brands of all sizes are eager to find ways to feature creators in their campaigns. It’s no surprise that Instagram is the go-to network for influencers.

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Google Tests Search Bar With Refinements Mixed With Vertical Navigation

Search Engine Roundtable

Google is testing mixing the search bar, where you normally see the vertical search options like videos, maps, images, shopping, news, etc - but also showing refinements for your searches.

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Call To Action In Writing: 7 Powerful Examples

CXL

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right.

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Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP

Content Marketing Institute

Do unbranded content sites really produce business results? Most people who work in content marketing have gotten that question. The Future of Customer Engagement and Experience site offers a definitive answer. Here’s how it works for SAP and its audience.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to Bypass the Toughest Email Spam Filters [Infographic Checklist]

Hubspot Marketing

Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales. In fact, email generates $42 for every $1 spent , which is an astounding 4,200% ROI — making it an incredibly effective tool for generating revenue. But nowadays, our consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive.

Place 117
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Get your front row seat for the race to be the B2B revenue platform of record

Martech

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. And while no one system can do it all, it’s clear a big payoff is awaiting the providers who can get it right in this next B2B era.

CRM 113
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Google Pier 57

Search Engine Roundtable

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What is marketing performance management and how can it help you?

Martech

One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Daily Search Forum Recap: July 25, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's Things to Know has been removed from the desktop search results.

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Brands’ cost-cutting moves are costing them customers

Martech

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries.

Branding 106
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How To Learn Local SEO: Recommended Skills, Reading & Courses via @sejournal, @jasonhennessey

Search Engine Journal

From the skills you need to books and courses, you can definitely learn SEO for all kinds of local businesses. Begin with the basics here. The post How To Learn Local SEO: Recommended Skills, Reading & Courses appeared first on Search Engine Journal.

SEO 105
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Google Products Carousel Displays Product Reviews Under Appears On These Lists

Search Engine Roundtable

Google has a section named "appears on these lists" that will show you which product review content (or comparison lists) has mentioned the product you are looking at. This works both on desktop and mobile and is displayed after you click on a product in the product carousel or product grid on mobile.

Product 102
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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What Should You Do With Extra Domain Names? via @sejournal, @tonynwright

Search Engine Journal

Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains. The post What Should You Do With Extra Domain Names? appeared first on Search Engine Journal.

SEO 104
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The Ultimate Branding Checklist: How To Create Your Branding Strategy

Heidi Cohen

Use this ultimate branding checklist to define your brand to ensure it stands out and grows in value over time. Includes questions to help you. The post The Ultimate Branding Checklist: How To Create Your Branding Strategy appeared first on Heidi Cohen.

Branding 102
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Vlog #183: Jaimie Clark On Google Product Reviews Update & Jon Clark On SEO For Startups

Search Engine Roundtable

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company.

SEO 99
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What is ADA Compliance for Websites?

Sachs Marketing Group

Providing equal opportunity is one of the hallmarks of a just and free society. Despite the occasional shortcomings of the law, there are still plenty of hoops for businesses to jump through to make that dream a reality. One of the more overlooked ones is ADA compliance. . The Americans with Disabilities Act was signed into law in 1990 with the aim of making all areas of public life accessible to individuals with disabilities – later in 2010, the Americans with Disabilities Act Standards for Acc

Law 98
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google Now Showing Three Local Service Ads Listings

Search Engine Roundtable

Google is now showing three local service ads listings in both the mobile and desktop interface. Previously, Google has shown two local service ads listings, but as Len pointed out on Twitter, Google is now showing three. The desktop interface has had three for some time, but mobile generally has shown only two listings.

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Difference Between Search Console CWV Report & PageSpeed Insights via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains why Search Console CWV report never matches data from PageSpeed Insights. The post Difference Between Search Console CWV Report & PageSpeed Insights appeared first on Search Engine Journal.

SEO 95
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5 questions to ask before starting a new social media account

Sprout Social

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. But I often feel the conversation should have started earlier. The missed conversation is whether they should start the new social media account in the first place. When starting a new social media channel, hitting “create account” shouldn’t be the first thing you do.

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Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency via @sejournal, @CallRail

Search Engine Journal

Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn. The post Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency appeared first on Search Engine Journal.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Webinar: Digital Shift Q4 2022 – Later session

Econsultancy

Join this October’s webinar to hear all about the most important developments, trends and innovations in digital that you need to know about. Agenda to be confirmed soon. Register For details of we use the information you provide to us when you register for this webinar, please see our privacy policy here: [link] We would likke to communicate with you regarding the.

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LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X via @sejournal, @MattGSouthern

Search Engine Journal

A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. The post LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X appeared first on Search Engine Journal.

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Webinar: Ecommerce

Econsultancy

Join this webinar to gain the latest best practice insight and advice that will help you refine your existing ecommerce strategies and create ecommerce propositions from scratch. Econsultancy consultant Neil Perkin will walk you through key frameworks on how to think through ecommerce today, and provide tips on how to optimise your results. Source.

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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. No matter which players are in the game (copywriters, designers, etc.), your playbook will help produce a consistent outcome. The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons).

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.