Thu.Feb 23, 2023

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Marketing Launch Strategy: The Amy Porterfield Method

Social Media Examiner

Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? In this article, you’ll discover a five-phase launch strategy that drives enormous sales. Why You Need a Pre-Marketing Launch Strategy You’re excited for launch day. Your new product is going to change the world; your […] The post Marketing Launch Strategy: The Amy Porterfield Method appeared first on Social Media Examiner.

Marketing 135
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Get Paid to Write Articles: 21 Amazing Sites That Will Pay You $100+ Per Article [2023 Update]

Jeff Bullas

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Many sites will pay you to contribute content , while still allowing you to have a bio and retain a link to your site – but very few sites will pay you really well.

Finance 360
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SaaS Solution Pricing: Tips for Startups + New Product Launches

Aspiration Marketing

Defining the pricing model for a SaaS product needs to be part of your overall marketing strategy. It requires careful consideration to ensure it aligns with the needs of your customers, the value your solution provides, and your business objectives. We look at factors to consider, examples, and pros and cons for each.

Price 246
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How to Perform a Fast SEO Analysis of Your Website for Free

Jeff Bullas

Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you stay ahead of your competition. Now that the importance of an SEO analysis has been established, let us look at what it is and how you can master it.

SEO 348
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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6 Influencer Marketing Metrics To Watch and 5 Tools To Help

Content Marketing Institute

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.

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Paid Online Writing Jobs: Are You a Content Writer? 10 Amazing Sites That Will Pay You for Your Writing!

Jeff Bullas

So you’ve got a thing for writing… Is it just for pleasure, or do you want to make a living out of it? Perhaps you have tried to make money blogging or writing before, and you get stuck with an ineffective strategy. Or you just run out of job opportunities and are continually chasing that next one. It can be stressful. How much better would your freelance writing career be if you had an endless supply of writing jobs available to you?

eCommerce 246

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8 Techniques To Get More Customer Reviews For Your Local Business via @sejournal, @DholakiyaPratik

Search Engine Journal

Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.

Customer 141
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Social media for strategic communications: 4 ways to strengthen your brand narrative

Sprout Social

Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either.

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Key Insights from The 2023 State of Remote Work

Buffer Marketing

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.

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Carousel Ads: How and Why They Work (+ Examples)

Hootsuite

We’ve all seen carousel ads in our social feeds. But do they really work? Known for their swipeable format, carousel ads are most often seen on Instagram and Facebook in Feeds and Stories. And because they can showcase multiple images or products in one place, they’re naturally more interactive than a single-image ad which can easily be scrolled past.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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What Delta's SkyMiles Program Campaign Tells Us About the Future of the Travel Industry

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Are rewards programs keeping airlines afloat? They just might be. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles program.

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LinkedIn Introduces SEO Tools For Articles via @sejournal, @MattGSouthern

Search Engine Journal

Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features. The post LinkedIn Introduces SEO Tools For Articles appeared first on Search Engine Journal.

SEO 124
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A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers

CopyBlogger

You might have started your writing business because you love to write. You might get a lot of positive feedback. Continue Reading The post A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers appeared first on Copyblogger.

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Google Updates Guidance On How to Qualify For Discover Traffic via @sejournal, @martinibuster

Search Engine Journal

Google clarifies guidance on Discover traffic to increase emphasis on helpful content and the Helpful Content System The post Google Updates Guidance On How to Qualify For Discover Traffic appeared first on Search Engine Journal.

SEO 122
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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3 ways to strengthen customer relationships and drive revenue

Martech

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.

Customer 114
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Google Ads: New Features For Performance Max Campaigns via @sejournal, @MattGSouthern

Search Engine Journal

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal.

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7 Steps to Decide If The Content is Worth Curating

Scoop.it!

Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right. It’s a process of sharing third-party content that aligns with the interests and preferences of your target audience to get more traction online. Content curation enables you to cast a wider net and attract the top-of-the-funnel audience in your respective niche.

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Toyota launches AR experience to support 2023 Crown

Martech

Toyota has launched an AR experience for U.S. car buyers interested in the latest model of the Toyota Crown. The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. The app-free AR experience was developed in partnership with Yahoo. When users scan the QR code they can see a 3D rendering of the new car on their phone screens, placed in the context of their immediate surroundings, whic

Shoppers 109
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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How To Conduct A Content Audit Step-By-Step via @sejournal, @ashleymadhatter

Search Engine Journal

Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours. The post How To Conduct A Content Audit Step-By-Step appeared first on Search Engine Journal.

SEO 106
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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

Does your business target the B2B sector? Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 million professionals in the US alone network with each other online. Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

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Is Reddit Open for Business?

Practical eCommerce - Marketing

The new "Reddit for Business" ad offerings can help merchants reach target audiences. But beware: Reddit is not for the fainted-hearted. The post Is Reddit Open for Business? appeared first on Practical Ecommerce.

eCommerce 103
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5 ways AI is the future of SEO – and 5 ways SEOs still have job security

Search Engine Land

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its future potential. For now, however, human input remains a vital component. But whether that continues to be the case remains to be seen.

SEO 103
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google: Google Discover Impacted By Many Search Signals, Including Now The Helpful Content Update

Search Engine Roundtable

Google has updated both the Google Discover help documentation and the Google helpful content system page documentation to clarify that Google Discover uses many of the same signals as Google Search for ranking. The big news is that previously Google told us the helpful content update did not impact Discoverr, but now Google says it does.

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Doing Business In Hard Times: A Guide to Pivoting from Sales Mindset to Service Mentality

yorCMO

Transitioning your mindset from a sales-driven mentality to a service-oriented one is often a viable solution during hard times. It allows you to focus on providing value to customers rather than trying to simply sell something to them. The post Doing Business In Hard Times: A Guide to Pivoting from Sales Mindset to Service Mentality appeared first on yorCMO.

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Google Analytics: What You Need to Know About New Features For Optimization

Rock Content

Google Analytics is used by many businesses to track their customers and website performance. With new features recently revealed aimed at dealing with large and complex data, Google Analytics can help you further optimize your website, helping to ensure that it is functioning well and providing a good customer experience. By knowing which updates to look for, you can stay ahead of the competition and keep your website running as smoothly as possible.

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Everything About MailChimp Email Automation and Its Benefits for B2B Marketers

Fractional CMO

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Google Search Console Updates Users & Permissions Controls

Search Engine Roundtable

Google Search Console pushed out a security control update that reworked how the user and permissions management works. This is to bring over the old Webmaster Tools version to the new Search Console, and Google will sunset the old version in the coming months.

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Growing Your Business Quickly And Effectively Like A Weed

Duct Tape Marketing

Growing Your Business Quickly And Effectively Like A Weed written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast , I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time.

PR 92
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How Google continuous scroll has impacted organic traffic [Data]

Search Engine Land

For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience. There was the mobile-friendly algorithm update from 2015 and the switch to mobile-first indexing in 2019. In October 2021, Google introduced continuous scrolling on mobile. It’s a sensible change that matches users’ browsing experience in their social feeds.

Health 91
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How To Predict Your SEO Success: A 5-Step Formula To Help You Win via @sejournal, @hethr_campbell

Search Engine Journal

Learn to estimate ROI & make smart business decisions. Download the on-demand webinar to discover how to allocate budget & select the best SEO keywords. The post How To Predict Your SEO Success: A 5-Step Formula To Help You Win appeared first on Search Engine Journal.

SEO 91
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.