Orbit Media Studios

OCTOBER 25, 2023

By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts. AI can help do the research and draft the strategy in several ways: Simulate a member of your audience (AI persona research) Analyze the performance of your content (AI data-analysis) Find gaps in the content that

Thought Leadership 110

Thought Leadership Content Marketing PR CMO 110

Search Engine Land

OCTOBER 25, 2023

I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took a vote and chose a cheeky nickname for the update: Killer Whale (massive and making a big splash). The Killer Whale update started in July 2023 as a considerable E-E-A-T update to the Knowledge Graph.

Finance 135

Finance SEO Health Promotion 135

Businesses Grow

OCTOBER 25, 2023

I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. For example, there is a commercial playing during American sports events that is just SO ANNOYING. It’s a Burger King commercial like this one: Why does this bother me so much? The singer is off-key. I’m not the only one who noticed. The most popular search term for this advertisement is “annoying Burger King commercial.” Burger King is a successful chain that can afford a dece

Direct Mail 121

Direct Mail Marketing Marketers Advertising 121

Search Engine Land

OCTOBER 25, 2023

Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care. Amazon said its tool could lead to better ad performance. Products shown within a “lifestyle scene” can get 40% higher click-through rates, the company said.

Advertising 121

Advertising Advertisers Product Branding 121

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

OCTOBER 25, 2023

When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers.

Branding 115

Branding Customer Marketing Marketers 115

Search Engine Land

OCTOBER 25, 2023

Google is currently testing a new overview dashboard within the Google Ads console. This new dashboard looks similar to the existing one but it gives you the ability to customize what data you see in the dashboard and also let’s you scroll through more data in a carousel format. More details. Anthony Higman spotted this change and posted some screenshots of this.

Advertising 117

Advertising Advertisers Customer 117

Search Engine Land

OCTOBER 25, 2023

Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates. Keep in mind, these updates rolled out at the same time, so the analysis is probably skewed because of that. Of course, Google said spam sites were impacted by the spam update and if you were not spamming and you saw traffic drops, that is probably related to the core upd

SEO 117

SEO 117

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers.

Whitepaper 110

Whitepaper Copywriting User-Generated PR 110

Search Engine Land

OCTOBER 25, 2023

Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found. Why we care. Marketers have felt overwhelmed by AI and all the changes we’ve seen in the past year. SMBs that can unearth the potential of AI tools and harness its power can reap the benefits (e.g., saving time and money).

B2C 116

B2C Education Marketing Marketers 116

Hubspot Marketing

OCTOBER 25, 2023

Artificial intelligence is appearing in every industry and every process, whether you're in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You'll see AI in search engines, maps and navigation, text editors, and more.

Logistics 107

Logistics User-Generated Price Manufacturing 107

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

OCTOBER 25, 2023

Google is now rolling out the about this image feature that it announced back in May and is also adding new links to the SGE AI powered answers, the company announced. SGE AI answers with supporting links Google said it is now adding to the Search Generative Experience ‘s AI-generated AI answers “descriptions of some sources, supported by information on high-quality sites that talk about that website.” Google added new links to these sites in the AI-generated description of the

User-Generated 114

User-Generated SEO 114

Hubspot Marketing

OCTOBER 25, 2023

Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. But as a site owner, how do you know if your site visitors and Google consider your website spammy? And what should you do to ensure it isn't considered *GULP* web spam ?

User-Generated 106

User-Generated SEO Analytics Real Estate 106

Search Engine Land

OCTOBER 25, 2023

Everyone talks about quality content , but it’s often hard to define. Google has attempted to define quality so that there is some framework for content creators. But Google has also said to stop relying so much on Google’s framework for quality and start exploring how to create something unique that connects with your audience. In this article, you will learn some writing techniques that aren’t discussed as much as things like Google’s E-E-A-T and its Search Quality Rater Guidelines or its guid

Thought Leadership 113

Thought Leadership SEO Place Branding 113

ConsumerTalk

OCTOBER 25, 2023

How can your company utilize sponsorship and influencer marketing to appeal to new audiences? What are the steps for planning, execution, and measurement.

Influencer Marketing 115

Influencer Marketing Marketing Marketers 115

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO. What is B2B SEO? B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies.

SEO 113

SEO Non-Profit B2C CRM 113

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.

Non-Profit 105

Non-Profit Advertising Advertisers Price 105

Search Engine Land

OCTOBER 25, 2023

Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. Advertising is the biggest source of Snap’s revenue – and the company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East: “We have had a number of primarily brand-oriented campaigns pause spending in the early period, I will say that we have seen a lot of those campaigns resum

Advertising 107

Advertising Advertisers User-Generated Product 107

Content Marketing Institute

OCTOBER 25, 2023

To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

OCTOBER 25, 2023

Google Search now supports what is called supports syntax graph merge. Essentially this means different syntaxes of structured data can now connect together as one. Google has updated validator.schema.org , the Google rich result test and “all Google ingestion” to support this. What does this mean. Ryan Levering, a Software Engineer at Google explained , “so you could implement the Breadcrumb markup in JSON-LD but reference a WebPage node that’s in Microdata.” Do

SEO 107

SEO 107

Digital Marketer

OCTOBER 25, 2023

Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House.

Copywriting 95

Copywriting Marketing Marketers Product 95

Search Engine Land

OCTOBER 25, 2023

When it comes to brand experiences, you’re not just up against your competitors. You’re being judged against the best in the business. And these days, customers expect brand engagements to be relevant, timely and personalized – as standard. So, unless you’re doing what the customer experience winners do, you’re always going to be in second place. It’s well understood that martech holds the key.

Branding 99

Branding Place Customer Management 99

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.

Non-Profit 94

Non-Profit Advertising Advertisers Price 94

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

OCTOBER 25, 2023

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. Why we care. Beauty brands may want to experiment with Google’s virtual try-on experience to see whether the AR Beauty ads help increase product purchases.

Promotion 93

Promotion Product Shoppers Branding 93

CopyBlogger

OCTOBER 25, 2023

A few years ago, the companies winning with content were those that had the capital to produce content at scale. Continue Reading The post 9 Content Marketing Skills You Need To Succeed In 2024 appeared first on Copyblogger.

Content Marketing 88

Content Marketing Marketing Marketers Copywriting 88

Hootsuite

OCTOBER 25, 2023

Are you trying to reel in engagements, paid sponsorships, or click-throughs with your Instagram video content? You might be able to catch fish with a bamboo stick and some string, but it sure helps to have a fancy rod, a shiny new reel, and some tactical bait. If you want to hook your audience, you need the best Instagram Reels editing app. As fellow social media fishermen, we’ve got your back.

Price 87

Price Social Media Marketing Target Market Management 87

yorCMO

OCTOBER 25, 2023

Unlock the secrets of a potent demand generation strategy and transform your marketing landscape for unparalleled success. The post Demand Generation Success: A Two-Phased Strategy appeared first on yorCMO.

Transform 82

Transform Marketing Marketers 82

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

CMO Network

OCTOBER 25, 2023

The ANA predicts the percent of firms with some type of in-house agency will ultimately peak at 85-90%. Maximizing internal agency efficiency & effectiveness is key.

CMO 85

CMO 85

Duct Tape Marketing

OCTOBER 25, 2023

The Digital Tools Every Business Owner Needs & The Exact Ones I Use written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I decided to go solo and talk about a topic that’s been on my mind for a while: the importance of selecting the right tools for your business.

Energy 79

Energy Communications New Technology Management 79

CMO Network

OCTOBER 25, 2023

When the BBC tapped me to break down the brand of Arnold Schwarzenegger - especially now that he’s a life coach with his new book "Be Useful: Seven Tools for Life” - it got me thinking about the lessons we can learn from this iconic and motivational figure.

Branding 61

Branding CMO 61

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons. Marketers need to know where and when to reach people, what media formats are resonating, and – most importantly – understand the interests and communications sty

Digital Trends 52

Digital Trends Social Media Marketing Advertising Advertisers 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding