Aspiration Marketing

SEPTEMBER 6, 2022

The simple landing page is often maligned yet seemingly never truly understood. There are technically as many types of landing as there are reasons for their use. In an effort to clear up some of the mystery surrounding these powerful marketing tools, here’s a round-up of the top 9 varieties we see in use today. They’re ordered roughly from most to least common (at least in terms of effective use by digital marketers in our experience).

Inbound Marketing 246

Inbound Marketing Marketing Marketers Digital Marketing 246

Sprout Social

SEPTEMBER 6, 2022

Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. It pinpoints exactly what’s working and what’s not, so you can keep producing awesome videos consistently.

Analytics 141

Analytics Key Performance Indicator Marketing Marketers 141

Hubspot Marketing

SEPTEMBER 6, 2022

82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI.

Affiliate Marketing 140

Affiliate Marketing Advertising Advertisers Promotion 140

Businesses Grow

SEPTEMBER 6, 2022

How to use AI to create illustrations for your content. by Frank Prendergast, {grow} Community Member. You’ve probably heard this advice about building your personal brand…. “Write long-form content to show the depth and breadth of your knowledge to your dream clients” they say. So you spend ages writing your 1,000-word article. “But you can’t just publish a big block of text,” they say.

Branding 138

Branding Price Place Marketing Strategy 138

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketers

CopyBlogger

SEPTEMBER 6, 2022

I watch a lot of YouTube videos about the best ways to clean your bathroom, which doesn’t sound like it. Continue Reading. The post 40 Quick Editing Tips for Writers appeared first on Copyblogger.

Content Marketing 137

Content Marketing Marketers Marketing 137

Content Marketing Institute

SEPTEMBER 6, 2022

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.

Content Marketing 135

Content Marketing Marketing Marketers 135

Buffer Marketing

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Since then, it’s become common to see videos, tweets, and posts announcing a break due to burnout. Burnout is quite severe — 61 percent of creators are facing burnout, according to ConvertKit’s 2022 State of the Creator Economy report.

Price 131

Price Product Branding Management 131

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? Well, that depends. We know that’s probably not the answer you’re looking for, but it’s the truth. Salary ranges are impacted by everything from geographic location to years of experience and more. Luckily, tons of resources have collected data that accounts for these variables. If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article.

Management 130

Management Manufacturing Copywriting Finance 130

Hubspot Marketing

SEPTEMBER 6, 2022

73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value.

Customer 127

Customer Inbound Marketing CRM Communications 127

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate.

Advertising 123

Advertising Advertisers CRM Analytics 123

AWeber

SEPTEMBER 6, 2022

Emma Johnson is the founder of Wealthy Single Mommy , a blog that helps moms with career, money, business, parenting, dating, relationship, and other advice. Like many entrepreneurs starting a business or side hustle for the first time, Emma wasn’t sure what she was doing. “I started a blog and I didn’t know what I was doing. It was a personal project.

Email Marketing 119

Email Marketing Digital Marketing Education Customer 119

Hootsuite

SEPTEMBER 6, 2022

If you’re being a hero with your TikTok content and insisting on organic reach… stop it. There’s no shame at all in boosting a post with the TikTok promotion feature. Even the best of us need a helping hand sometimes, like that time I got stuck inside a pair of jorts at the Gap. Not to be all “peer pressure” on you, but every social media platform today features some sort of paid boosting option.

Promotion 118

Promotion Analytics Advertising Advertisers 118

Search Engine Roundtable

SEPTEMBER 6, 2022

Google's Gary Illyes was on Reddit offering advice to one SEO who simply does not want traffic from Google from users in specific regions. The reason is, that they don't ship to all locations and they don't want a ton of abandoned carts. So if they can avoid getting traffic from the places they do not ship to, that can help reduce those issues.

Shipping 116

Shipping SEO Place 116

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

AWeber

SEPTEMBER 6, 2022

GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That's because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you're using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue.

Promotion 98

Promotion Marketing Marketers Email Marketing 98

Search Engine Roundtable

SEPTEMBER 6, 2022

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Search Engine Journal

SEPTEMBER 6, 2022

Learn more about the types of social media networks and identify which ones benefit your brand. The post 5 Types Of Social Media Networks And The Benefits Of Each One appeared first on Search Engine Journal.

Branding 98

Branding SEO 98

Search Engine Roundtable

SEPTEMBER 6, 2022

Google has quietly announced that on September 30th, Book on Google for flights will be discontinued in most countries or regions outside the United States.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Hubspot Marketing

SEPTEMBER 6, 2022

An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted. The result is a growing need for in-depth sales funnel optimization: Companies need to consider how current funnels are performing, where they need to improve, and what steps they can take to achieve this goal.

Branding 98

Branding Thought Leadership Promotion Product 98

Search Engine Roundtable

SEPTEMBER 6, 2022

The Google Home Hub display can show users an "about reviews" disclaimer or notice that talks about how the review may not be verified by a confirmed visit or experience.

98

98

CMO Network

SEPTEMBER 6, 2022

The Metaverse is so much more than video games and entertainment. Medicine, travel, education and training, retail and fitness are exploding and distrupting their sectors.

Entertainment 96

Entertainment Retail Education CMO 96

Search Engine Roundtable

SEPTEMBER 6, 2022

Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads, cruise ads, tours, and activity ads now available, and subdomain support for dynamic search ads.

Advertising 98

Advertising Advertisers 98

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

GrowMatik

SEPTEMBER 6, 2022

The wait is over! It’s time for an update. Our team has been working tirelessly for the past four months to bring the most requested features, integrations and improvements to Growmatik. These include the new Workflow feature to create smart automation sequences, integration with Shopify and Hubspot, integration with Stripe events to be used as event triggers in your automation targeting, newly added templates for emails and popups, and more.

Shipping 93

Shipping Marketing Automation Platform eCommerce Retail 93

Search Engine Roundtable

SEPTEMBER 6, 2022

Here is a recap of what happened in the search forums today.

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CMO Network

SEPTEMBER 6, 2022

Despite some signs of a slowing economy, the e-commerce driving growth we experienced during the Covid-19 pandemic is likely to remain and greater automation of warehouses and supply chains are going to be critical to meeting customer demand and managing operating costs.

Management 90

Management Customer CMO 90

Search Engine Roundtable

SEPTEMBER 6, 2022

I am not 100% if this "learn something new" feature in Google Search is actually new but I have never reported on it before. Google Search shows a box named "learn something new" that takes you into a web story format in Google Search on mobile.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Litmus

SEPTEMBER 6, 2022

With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays ! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! Check out the Litmus team’s favorite emails from August—including the simplest, yet very effective plain text email you’ve ever seen, brightly colored footwear, and even an

Email Marketing 89

Email Marketing Product Branding Customer 89

CMO Network

SEPTEMBER 6, 2022

As populations increase and sustainability becomes more important for the planet’s health, cities must act as change agents. Sustainable cities see many advantages as they adopt more plant-friendly features, but becoming a leader in sustainability still comes with challenges.

Health 83

Health CMO 83

Digital Marketer

SEPTEMBER 6, 2022

Does your Tiktok audience have a different avatar from other social media? Before I answer this question, be reminded that avatar here refers to buyer persona, a figment of your ideal audience. When I started on TikTok, I enjoyed significant engagement after months of dedication and consistency, which intrigued me. Then, it prompted my research into audience segmentation, strategies, and analytics.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80