Wed.Jun 25, 2025

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Segment Your Email List for Personalized and High-Converting Campaigns

Aspiration Marketing

Do you ever feel like your carefully crafted marketing emails disappear into the digital void? You're not alone. Sending generic messages to your entire subscriber list often results in low engagement and missed opportunities. In contrast, when your audience feels understood and receives information tailored to their specific needs, they are far more likely to pay attention.

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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. The solution? Relationship marketing. I’ll show you how to use relationship marketing to create long-lasting customer relationships, attract loyal fans, and sustainably grow your business.

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Pro Membership Is Here: Unlock Your Next Career Move

MarketingOps

Introducing Pro and Pro+ Memberships – Built for MO Pros Like You Today is an exciting day for the MarketingOps.com community. We’re thrilled to officially introduce Pro and Pro+ Memberships , two new ways to help MO Pros like you connect, learn, and grow – faster and better than ever. This next step isn’t just about us. It’s about investing in you and the community we’ve built together.

Marketers 130
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What is social AI? The ChatGPT alternative for social marketers explained

Hootsuite

From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. That all changes with the introduction of social AI — a new form of AI that draws on real-time content and data directly from social media (and not just websites, blogs, and forums).

Marketers 104
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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What Is Paid Media? Definition, Examples & 7-Step Guide

Neil Patel

Turning paid ads to profit is a tested route to sustainable, scalable revenue. If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. But which channels are right for you? How can you weave them together into an effective strategy?

More Trending

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How To Weed Out Less Qualified Audiences From Your PPC Campaigns via @sejournal, @jonkagan

Search Engine Journal

Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.

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Google Disallows Adding Countries Or States To Service Area Businesses

Search Engine Roundtable

Google updated its service areas business guidelines help document to add "Do not add countries or states as a service area." Google also updated numerous parts of the document.

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How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

Hubspot Marketing

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. To be clear, I still see my own brain and approach as a competitive advantage. That hasn’t changed, but two things have shifted : First, AI algorithms have become more advanced and intuitive, making it easier to get better output.

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Marketers: You Need to Use AI to Hyper-Specialize. Here’s How

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize. Here’s How Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associations Now

CMO 100
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to lead marketing through economic uncertainty

Martech

Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on the economy, marketing leaders everywhere are searching for a clear path forward. In this episode of Conversations with MarTech, we sit down with Lisa Cole, an award-winning marketing leader and four-time CMO who’s currently at the helm as CMO of marketing managed services firm 2X.

CMO 82
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Demand Gen Vs. Lead Gen: What Every CMO Needs To Know via @sejournal, @brookeosmundson

Search Engine Journal

Not all leads are created equal. Learn when demand gen or lead gen makes sense – and when it’s time to pivot. The post Demand Gen Vs. Lead Gen: What Every CMO Needs To Know appeared first on Search Engine Journal.

CMO 92
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Secrets of savable content: How to create content buyers come back for

Hubspot Marketing

Like, comment, share. This used to be the holy trinity of social media engagement , but savable content has emerged as a new contender in recent years. Think about it. What kind of things do you save? If you’re like me, it’s photos of people and moments you don’t want to forget, maybe a ticket stub from a concert, or a shell from your favorite beach.

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The attention economy is the actual economy—and social media is the throughline

Sprout Social

Capturing and converting consumer attention has never been more difficult. Economic uncertainty, the rise of zero-click search and an endless stream of content have intensified the pressure on CMOs to deliver results with fewer certainties. The traditional marketing playbook isn’t breaking through like it once did. Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power.

Gen Z 86
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Google Local Service Ads Reviews Often Mention Label

Search Engine Roundtable

I am not sure if this is new, to be honest, we saw something super similar in the normal local review summaries about fives years ago with "X people mention [keyword]." Now in the Local Service Ads, they have it where it has this people icon with "Reviews often mention [keyword].

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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It’s a tricky balance.

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Google Expands Posting Reviews Is Turned Off For This Place

Search Engine Roundtable

Google seems to be expanding the feature where they turn off the ability for some local listings, Google Business Profiles, to allow posting reviews. We covered this before during the UK and limited release, where you would get a notice that says "Posting reviews is turned off for this place." But now it seems to be expanding to more regions and businesses.

Place 105
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How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io

Duct Tape Marketing

How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO.

PR 62
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Google To End Self-Service Hotel Rates July 30

Search Engine Roundtable

Google will be ending the ability for hotels to manage their hotel rates by themselves, instead they will need to partner with a central reservation system, Internet booking engine or other partner to manage those rates on Google Search.

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Query Fan-Out via @sejournal, @Kevin_Indig

Search Engine Journal

Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it. The post Query Fan-Out appeared first on Search Engine Journal.

SEO 98
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How to Market Telehealth Services to Connect With Digital-First Patients

Marketing Insider Group

In 2025, reaching patients means embracing the progress that technology has brought with it. In fact, in 2023, more than 50% of patients in the United States had declared that seeing a doctor through a virtual consultation was far easier and more convenient than going in person. Although telehealth is growing quickly, some professionals might find themselves without patients if they don’t pair their services with effective marketing strategies.

Health 62
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What your dashboards reveal about channel performance — and what they miss

Martech

Jessica’s weekly performance report lands in her inbox right on time. On the surface, it looks good: Paid search is humming, social is efficient and remarketing? Still on top for ROAS. The agency’s reports show clear wins, clean dashboards and recommendations seem obvious. But Jessica, senior marketing manager at a national retail brand, hesitates.

CRM 59
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Brave Bison acquires Mark Ritson’s MiniMBA, with new era to include column at The Drum

The Drum

The marketing training platform departs Centaur Media after nine years, ushering in a new chapter for its founder, marketing professor and leading industry commentator Mark Ritson. Marketing group Brave Bison has acquired MiniMBA, the industry training platform founded in 2016 by marketing heavyweight Mark Ritson. The deal will see MiniMBA form the foundation of a new skills and capabilities practice within Brave Bison, operating independently from its existing marketing businesses but benefitin

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The creator’s enigma: You can’t be halfway relevant

Businesses Grow

If I had a mantra, it might be “The Most Human Company Wins.” I believe this with every part of my marketing soul. And while my posts are peppered with my human experiences, anecdotes, and opinions, over 4,000 blog posts, I have rarely pulled back the curtain to talk about myself on a personal level. This is one of the few posts that actually carries a photo of me with it, for example!

Energy 69
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Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion via @sejournal, @MattGSouthern

Search Engine Journal

Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. The post Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion appeared first on Search Engine Journal.

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New Google Search Directions User Interface

Search Engine Roundtable

Google updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the top of the "Get there" search results section.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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How to win gold at Cannes

The Drum

How do you win at Cannes? Jury member Jasmine Presson of Mediaplus North America has this to share. Judging the Cannes Lions is a rare gift – and an intense experience. Between two rounds of online pre‑judging and three long days in Cannes, I invested roughly 100 hours reviewing almost 300 media entries online, and another 300 as a finalist. In total, our category started with more than 2,000 entries – a testament to how robust and competitive the media space has become.

Place 59
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Content Marketing for Nonprofits in 2025

Six & Flow

We can agree that, like any other industry, content marketing for nonprofits has never been more important than it is right now. In a world where Netflix knows what you want before you do, your donors expect the same level of personalisation, consistency, and speed from your organisation. If you want to stay relevant, build lasting donor relationships, and grow your mission sustainably, your content needs to work harder and smarter.

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Top 11 Agency Directories to List Your Agency and Get More Clients

Zumvu

In a crowded digital marketing world, agencies need every advantage to stand out. Listing your agency in online directories puts your profile in front of businesses actively seeking marketing, design, or development partners.