Aspiration Marketing
SEPTEMBER 12, 2023
Are you looking to build or upgrade your website? The HubSpot CMS Hub is a powerful facilitator of content management built on one of the industry-leading CRM solutions. It offers a meaningful way to streamline, organize, and optimize your website's content while involving team members across the organization. How can it revolutionize your content management efforts?
Search Engine Land
SEPTEMBER 12, 2023
Now that the Google August 2023 Core Update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates, specifically the March 2023 broad core update. This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results. But this update was also surrounded by a very volatile set of weeks prior to the update, making the update itself feel a bit more muted than previous updates.
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CMO Network
SEPTEMBER 12, 2023
When Brenner, a Hollywood insider, talks about getting used to being "comfortable with being uncomfortable," she isn’t just referring to herself but to Mattel’s variou.
Search Engine Land
SEPTEMBER 12, 2023
The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen. “It’s important to us to connect users with what’s out on the web, and we are working deeply to make sure that continues to work well,” Pichai told Steven Levy in a Q&A published on Wired.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
SEPTEMBER 12, 2023
Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. “Every job will be impacted in some way by large language models and generative AI,” said Penn.
Search Engine Land
SEPTEMBER 12, 2023
Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. 1. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 12, 2023
Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand.
Sprout Social
SEPTEMBER 12, 2023
Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.
Search Engine Land
SEPTEMBER 12, 2023
Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. Who is impacted. This new policy will impact “selected advertisers whose accounts were suspended,” but will not impact advertisers who are on on monthly invoicing, Google explained.
Martech
SEPTEMBER 12, 2023
Salesforce unveiled Einstein Copilot, its newest AI integration , at the Dreamforce conference in San Francisco today. It allows users to ask questions in natural language, regardless of the product they are using. This means that users can get information without having to know how to navigate the software or search for it. Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content For example, a salesperson could ask Einstein Copilot about a new account, a custo
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
SEPTEMBER 12, 2023
AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution is exciting! AI will play an increasingly important role in daily operations as PPC evolves. Here’s a closer look at how AI will impact the daily activities of PPC account managers.
CopyBlogger
SEPTEMBER 12, 2023
Most SEO copywriting tips focus on adding specific keywords, and other minor optimizations that help search engines find your content. Continue Reading The post 7 SEO Copywriting Tips To Engage Readers And Rank appeared first on Copyblogger.
Social Media Examiner
SEPTEMBER 12, 2023
Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Carousels Instagram has introduced the ability to add music to carousel posts, opening up more creative options beyond just photos and videos. Our Take: In […] The post Instagram Changes That Affect Marketers appeared first on Social Media Examiner.
Marketing Insider Group
SEPTEMBER 12, 2023
Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end of 2023. So, if you want to keep up with the competition and continue to thrive in the digital space , the key is understanding this: It’s not about handing the reins over to artificial intelligence, but rather knowing
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CMO Network
SEPTEMBER 12, 2023
Coca-Cola's "neutral" marketing strategy is outdated & harmful. Consumers want brands to take a stand on social issues. Coke needs to be authentic for its consumers.
Content Marketing Institute
SEPTEMBER 12, 2023
You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.
CopyBlogger
SEPTEMBER 12, 2023
The line between SEO and content marketing is blurry. They’re clearly different, but where one stops and the other begins. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger.
Litmus
SEPTEMBER 12, 2023
And we’re back, with another fabulous update—September edition! This month, we’re thrilled to share another big update to our continued investment into the frontier of artificial intelligence (AI) and emerging email technology. We’re invested in using all the latest tools at our disposal to help you send better emails, and that’s what this month’s release is all about.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Campaign Monitor
SEPTEMBER 12, 2023
Article first published in October 2016, updated September 2023 5 Tips to Overcome Email Send Anxiety Getting ready to share your campaign with customers can be an exciting moment. As marketers, we are proud of the work we’ve done to make an email come together. But, once you hit “send,” the message is out of your hands, and without control anymore, you may feel a little anxiety creep in.
AWeber
SEPTEMBER 12, 2023
It’s been a journey of long days and extra time on weekends, but you’ve finally done it. Your Instagram account has more followers than you ever dreamed. There’s only one problem. You’ve been so preoccupied with building your audience that you’ve forgotten about the other end of building a business on Instagram. Monetization. You have an ever-expanding cadre of loyal, engaged followers.
CMO Network
SEPTEMBER 12, 2023
In an era marked by growing awareness of the need for businesses to make a positive impact on society and the environment, The Shed 28 (TS/28) emerges as a trailblazing purposeful growth company that wields marketing, creativity, and innovation as powerful tools for change.
yorCMO
SEPTEMBER 12, 2023
Discover how fractional CMOs revolutionize business leadership, offering impactful and cost-effective solutions that turn challenges into growth opportunities. The post Closing the Leadership Gap for Fast-Growing Businesses appeared first on yorCMO.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMO Network
SEPTEMBER 12, 2023
Innovative entrepreneurs like the Gordon brothers are leading a fashion revolution by aligning consumer values with a successful business model.
Rock Content
SEPTEMBER 12, 2023
Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place. It also helps you determine what they’re looking for, accurately plan your campaigns, and keep up with your competitors.
Set Up
SEPTEMBER 12, 2023
The American Marketing Association’s Atlanta Chapter hosted a riveting event featuring a conversation between marketing leaders from Atlanta’s major sports leagues and moderated by Set up CEO + Founder, Joe Koufman. The following panelists included: Melissa M. Proctor - CMO and EVP of Atlanta Hawks and State Farm Arena Morgan Shaw Parker - President and Chief Operating Officer of Atlanta Dream WNBA Adam Zimmerman - Senior Vice President, Marketing and Content of Atlanta Braves Ryan Mucatel - SVP
CMO Network
SEPTEMBER 12, 2023
Episode 4 of our series on The Evolution of Creativity and Creative, is a conversation with Erin Riley, CEO of TBWA/Chiat Day, L.A.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Buffer Marketing
SEPTEMBER 12, 2023
Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform , content posted by employees is seen as three times more authentic and has a click-through rate twice as high as brand accounts.
Martech
SEPTEMBER 12, 2023
Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Dig deeper: Does your email copy persuade or sell? Think about the last time you tried to talk a friend or family member into doing something. I’ll bet you didn’t just present a written note with reasoned, rational arguments.
Use Insider
SEPTEMBER 12, 2023
What is customer journey analytics? Customer journey analytics is the process of collecting, analyzing, and interpreting data to gain comprehensive insights into a customer’s interactions with a brand. It involves tracking every touchpoint, from the initial discovery to the final purchase, and even post-purchase engagements. This approach allows marketers to develop a holistic, 360-degree view of the customer’s experience and behavior, enabling them to make informed decisions and str
Martech
SEPTEMBER 12, 2023
“Everything starts with a business challenge as opposed to a technological challenge,” said Jorge Calvachi. “This iconic brand is almost a hundred years old, but they have never, ever had a consumer insights function.” Calvachi was hired about eighteen months ago as director of insights to fix that. He also calls himself an “insights rainmaker.” La-Z-Boy’s success, he said, “has been driven mostly by great quality and durability, but the competitio
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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