Jeff Bullas
FEBRUARY 6, 2023
Considering an Instagram growth service to take some work off of your plate? Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. From analyzing the demographics of your followers to creating high-quality visual content to strategizing how to get more growth , you have a lot to keep up with.
Businesses Grow
FEBRUARY 6, 2023
Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). So my gift to the world today is a straight-forward, non-technical, and short summary of non-obvious uses of ChatGPT for marketing.
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Jeff Bullas
FEBRUARY 6, 2023
Amazon is one of the world’s biggest online stores. There are 353 million products available, it ships to 100 countries and has 1.2 million employees. It also has over 185 fulfillment centers around the world. Why it matters Amazon’s expertise and resources are available to anyone who wants to start an online store. By using Amazon as your chosen platform, you can start your own online side hustle without spending the big bucks!
Hootsuite
FEBRUARY 6, 2023
Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Practical eCommerce - Marketing
FEBRUARY 6, 2023
First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce.
Social Media Examiner
FEBRUARY 6, 2023
Wondering how to use hashtags on Instagram? Want to know which Instagram hashtags to use and how many to add? In this article, you’ll learn how to use Instagram hashtags in 2023 and learn additional ways to drive discovery. Should You Add Hashtags to Instagram Content in 2023? In short, yes, Instagram hashtags continue to […] The post How to Use Instagram Hashtags for Business: A Guide for Marketers appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
FEBRUARY 6, 2023
Having trouble boosting your Instagram Reels? You’ve come to the right place. Boosting Instagram Reels is supposed to be super easy, whether you’re doing it on the Instagram app or via a social media management dashboard. But the truth is, there are plenty of problems that can come up along the way. If you’ve ever felt frustrated with the Reels boosting process: you’re not alone.
Sprout Social
FEBRUARY 6, 2023
With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? Most experts will tell you there’s no right way to do it. And we agree! But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider.
Buffer Marketing
FEBRUARY 6, 2023
TL;DR Hootsuite is discontinuing its free plan on March 31st, 2023. This blog documents how Buffer’s free plan compares 👇 Hootsuite recently announced that they are discontinuing their free plan. From March 31st, 2023, Hootsuite users will be encouraged to upgrade to a paid Hootsuite plan (starting at $99 per month) or look for another free tool.
Search Engine Journal
FEBRUARY 6, 2023
Microsoft Bing powered by ChatGPT may offer more personalized results and features, with a chatbox replacing the search bar, summarized responses, and conversational search. The post Microsoft Bing & ChatGPT: 5 Possible Features At Launch appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Many Chat
FEBRUARY 6, 2023
Broadcasting is back! Previously on Messenger, businesses were restricted to Meta’s 24-hour rule, which meant they could not re-engage customers on Messenger using automation tools after the initial 24 hours had passed. Now, thanks to Meta’s Recurring Notifications feature, you can use Manychat’s broadcasting feature to communicate with customers 24 hours after the last interaction on a daily, weekly, or monthly basis – as long as you have a customer’s prior permission.
Search Engine Journal
FEBRUARY 6, 2023
Find out why site architecture is essential for SEO, see examples of organizing your site, and learn tips to make your site structure as SEO-friendly. The post How To Optimize Website Architecture For SEO appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 6, 2023
Google is now testing Bard, its answer to OpenAI’s ChatGPT. We also have gotten our first look at AI-powered features in Google Search. Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. We knew this was coming because Pichai mentioned it on the latest Google earnings call.
Search Engine Journal
FEBRUARY 6, 2023
Google announces new AI-powered features in search results and introduces an experimental conversational AI service, Bard, powered by LaMDA. The post Google CEO Confirms AI Features Coming To Search “Soon” appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
FEBRUARY 6, 2023
Microsoft Bing, the search engine that has been engaged in a losing battle with Google since its 2009 launch, is set to incorporate ChatGPT in its search interface within a matter of weeks. ChatGPT is the advanced chatbot trained by OpenAI, capable of responding at length to both simple and complex queries. The version to be incorporated with Bing is GPT-4, said to be much faster than GPT-3.5.
Search Engine Journal
FEBRUARY 6, 2023
YouTube Shorts creators can now join YouTube's Partner Program and earn money with their content. Learn about the requirements and how the revenue-sharing model works. The post YouTube Shorts Monetization: How Revenue Sharing Works appeared first on Search Engine Journal.
Martech
FEBRUARY 6, 2023
2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools. Managing a directory of this size means keeping track of new products, new categories, acquisitions and their associated name changes, as well as unfortunate company and
Search Engine Journal
FEBRUARY 6, 2023
Google updated the structured data guidance to clarify why JSON-LD is preferred and to confirm that Microdata & RDFa are fine The post Google Updates Structured Data Guidance To Clarify Supported Formats appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Quikly
FEBRUARY 6, 2023
Social media platforms are great places for brands to connect with consumers. They’re also solid tools for leveraging consumer psychology.
Search Engine Journal
FEBRUARY 6, 2023
Chrome 110 introduces a "potentially breaking change" to third-party embedding. This is why it's actually a good thing. The post Chrome 110 Changes How Web Share API Embeds Third Party Content appeared first on Search Engine Journal.
CMO Network
FEBRUARY 6, 2023
Booking.com's 2023 Super Bowl ad is reviewed, featuring an interview with Arjan Dijk, Senior Vice President and Chief Marketing Officer, Booking.
Search Engine Journal
FEBRUARY 6, 2023
Getty Images sues Stability AI for allegedly copying over 12 million photos, captions, and metadata without permission. The post Getty Images Sues Stability AI For Copyright Infringement appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
FEBRUARY 6, 2023
Google has confirmed that its latest efforts to filter out local reviews against its policies and guidelines went too far. Google, over the next few weeks, is working to restore the policy-abiding reviews that were removed by its automated systems as false positives.
Search Engine Land
FEBRUARY 6, 2023
If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces. For one thing, longer content tends to perform better than short content.
Litmus
FEBRUARY 6, 2023
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig in to where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Crystal Ledesma—design systems expert, fashion aficionado, and long-time email geek.
Search Engine Land
FEBRUARY 6, 2023
Image SEO is an intriguing niche because of the immediate impression images make when viewed. Read on and I will share a comprehensive overview of my image SEO “secret manual.” In this article: The impact of images. Images in search: How they are processed and analyzed. Image SEO: Ranking factors and influential elements. Optimizing the image itself.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Vertical Response
FEBRUARY 6, 2023
Did you know that in 2022, Valentine’s Day spending hit a record-breaking $23.9 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by Prosper Insights & Analytics for the National Retail Federation , the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders.
Search Engine Roundtable
FEBRUARY 6, 2023
There may have been another unconfirmed Google search ranking algorithm update - this one also on the weekend, around February 4th, maybe kicking off on February 3rd. I am seeing signs from both chatter within the SEO community, and also, some of the tools are showing big swings around February 4th.
Customers.ai
FEBRUARY 6, 2023
Today, I’m excited to announce that MobileMonkey has been recognized by ICONIQ Capital and G2 as one of the fastest growing go-to-market tools for 2022. This recognition is a testament to the hard work and dedication of our team and the value we bring to our customers. ICONIQ Capital is the family office of tech giants Mark Zuckerberg, Sheryl Sandberg, and Jack Dorsey, and has made many notable investments in top companies such as Airbnb, Dropbox, and Instacart.
Search Engine Roundtable
FEBRUARY 6, 2023
Google's John Mueller was asked again about if you should translate the content of the URL itself to the language of the content used on that page. John this time said, "translating parts of the URL per language is less critical for search.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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