Jeff Bullas

NOVEMBER 22, 2022

In today’s global marketplace, the battle for a customer’s attention has never been more challenging. Attention spans are shrinking, customer’s demands and expectations are going up and the margin for error is minuscule. The user experience is so important because it is the gateway between person and product. Whether you use a website, app, software, or sell human-to-human, UX is the most important factor that influences a sale.

Product 278

Product Customer Branding Marketing 278

Aspiration Marketing

NOVEMBER 22, 2022

Nurturing a website visitor into a happy customer is no easy task. Conversion funnels look to support a buyer's journey in the B2B environment, moving from the awareness to the decision-making stage. A core issue a marketer must address is choosing the right content for each stage.

Marketing 234

Marketing Marketers Customer Inbound Marketing 234

Marketing Insider Group

NOVEMBER 22, 2022

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. These round-the-clock bots use AI to infer customers’ preferences and create a valuable, individualized shopping experience.

Analytics 141

Analytics User-Generated Price Fashion 141

CopyBlogger

NOVEMBER 22, 2022

Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content. Continue Reading. The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.

Content Marketing 137

Content Marketing Marketers Marketing 137

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Land

NOVEMBER 22, 2022

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources.

SEO 136

SEO Search Marketers Branding Marketing 136

Search Engine Roundtable

NOVEMBER 22, 2022

Google has published a new document named a guide to Google search ranking system. That document outlines the "notable" ranking updates that are currently live and running for Google Search and also some of the historical updates that are either no longer in use or incorporated into other algorithms.

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Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” Martech is simply a tool. Part of the argument is that the martech stack does not adequately serve the marketing organization or the business due to its complexity.

CMO 123

CMO Product Management Customer 123

Search Engine Roundtable

NOVEMBER 22, 2022

Google has added a new spam policy for policy circumvention. The new section was added to the Google spam policies document and basically says if you try to go around the Google spam policies, you can be penalized.

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Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand.

Social Media Marketing 122

Social Media Marketing Non-Profit Price Marketing 122

Practical eCommerce - Marketing

NOVEMBER 22, 2022

Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more. The post 28 Instagram Tools for Ecommerce Marketing appeared first on Practical Ecommerce.

eCommerce 120

eCommerce Marketers Marketing 120

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Content Marketing Institute

NOVEMBER 22, 2022

Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event.

Content Marketing 120

Content Marketing Marketing Marketers 120

Hubspot Marketing

NOVEMBER 22, 2022

Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time. However, platforms like LinkedIn can be great for nonprofits, especially for connecting with people interested in your cause, inspiring them to take action, and even hiring new employees.

Food 119

Food Education Advertisers Advertising 119

Martech

NOVEMBER 22, 2022

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many younger viewers who will be streaming the content, according to Bridget Hall, planning director, Americas for M&C Saatchi Performance.

Branding 115

Branding Advertisers Advertising Performance Marketing 115

Econsultancy

NOVEMBER 22, 2022

Mark Zablan is the CEO of Emplifi, a unified platform for social marketing, social commerce and customer care. We asked him about the role of data and automation in CX, as well as what makes for a successful rebrand (following the merger of Astute and Socialbakers – to become Emplifi – last year). Today’s consumers have greater choice and higher expectations than ever before.

Customer 114

Customer Marketing Marketers 114

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Hubspot Marketing

NOVEMBER 22, 2022

Are you interested in going live on TikTok but have a few reservations? If you are curious about TikTok LIVE, its features, and how to go live — this article is for you! To help you navigate TikTok LIVE, we'll dive into the top TikTok LIVE features, the requirements to go live, and a few tips to keep in mind before you start your first broadcast. What is TikTok LIVE?

Non-Profit 113

Non-Profit User-Generated Food Analytics 113

Social Media Examiner

NOVEMBER 22, 2022

Wondering how to improve LinkedIn lead generation? Looking for a way to develop warmer targeting audiences on LinkedIn? In this article, you’ll discover how to use LinkedIn document ads to put downloadable lead magnets in front of the right people on LinkedIn. 3 Tips to Improve ROI From LinkedIn Document Ads Campaigns A LinkedIn document […]. The post Using LinkedIn Document Ads: What You Need to Know appeared first on Social Media Examiner.

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Hubspot Marketing

NOVEMBER 22, 2022

I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn't find the IGTV feature! I remember thinking, "Is IGTV gone?". The simple answer is yes, but don't worry — there are still ways to share long-form content on Instagram.

Place 106

Place Marketers Marketing 106

Many Chat

NOVEMBER 22, 2022

It’s been seven years since Manychat was founded. In that time, we have powered billions of conversations between brands and customers; added support for the world’s leading messaging apps, including WhatsApp, Facebook Messenger, Instagram, Telegram, and more; built a global team and company, with 140 teammates across four offices in San Francisco, New York, Barcelona, and Yerevan.

Branding 105

Branding Customer Marketers Marketing 105

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Scoop.it!

NOVEMBER 22, 2022

Contrary to what some inexperienced marketers might expect, customer purchases don’t happen randomly and unexpectedly. . It’s true that many people make snap decisions and resort to impulse purchases. But waiting for someone to stumble upon your product or service isn’t exactly the best strategy for generating predictable revenue. 92% of shoppers aren’t ready to purchase right away, mainly because they want to perform research and review their options.

Whitepaper 105

Whitepaper Customer eBook Education 105

CMO Network

NOVEMBER 22, 2022

Just as we were getting over a crypto boy king who dazzled us with mythical money and a girl boss inventor who dazzled us with mythical technology, another larger-than-life figure galloped into the spotlight this week: Disney CEO Bob Iger.

CMO 98

CMO 98

Power Digital Marketing

NOVEMBER 22, 2022

As expected, Google delayed their deprecation of cookies (again). Fortunately, most of the market is moving beyond cookies, so the perceived impact is less doom and gloom and more of an inevitable nuisance. Despite the additional time with cookies, clever marketers should continue to invest in modern measurement and data integrity best practices. The pendulum has swung away from deterministic, one-to-one attributable interactions, and toward incremental outcome-based relationships.

Fashion 98

Fashion New Technology Marketing Marketers 98

Search Engine Journal

NOVEMBER 22, 2022

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. The post YouTube Brings Photo Editing & Quizzes To Community Posts appeared first on Search Engine Journal.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Litmus

NOVEMBER 22, 2022

Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. That’s the reality for many email marketers this year, and one we’ll likely see continue.

CRM 95

CRM Shipping Customer loyalty Marketing Automation Platform 95

Search Engine Journal

NOVEMBER 22, 2022

Not sure where to start? Automate your competitor mapping process in 5 easy steps. The post Competitor Mapping: What Is It & How To Do It appeared first on Search Engine Journal.

SEO 95

SEO 95

InTouch Marketing

NOVEMBER 22, 2022

Digital marketing is any form of marketing that exists online. Yet that’s often where any similarities end when comparing different types of digital marketing.

Digital Marketing 92

Digital Marketing Marketing Marketers Inbound Marketing 92

Duct Tape Marketing

NOVEMBER 22, 2022

An Action Plan For Embracing Change written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Feifer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career.

Transform 91

Transform Health CMO Energy 91

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Land

NOVEMBER 22, 2022

Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way to collect additional ad revenue.” 1.

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CXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

CMO Network

NOVEMBER 22, 2022

While animal welfare rightfully remains the highest priority, zoos and aquariums are expanding their conservation efforts and investments beyond the walls of their own facilities.

CMO 86

CMO 86

Search Engine Roundtable

NOVEMBER 22, 2022

Google AdSense is testing a new ad type for publishers named Rewarded Ad Gate beta program. This program is something Google has in AdMob and basically lets you serve some of your more "loyal" visitors with longer-form ads, even playable ads.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers