Aspiration Marketing
APRIL 20, 2022
Remember the days before social media? When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. How things have changed! Today, 72% of the population uses social media--and there are more platforms to choose from. As a marketer, it can be difficult to decide where--and how--to focus your marketing efforts and resources.
Sprout Social
APRIL 20, 2022
Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer. . Coupled with recent government- and self-imposed restrictions on in-person shopping, more brands than ever before are turning to WhatsApp and similar messaging platforms to interact with customers in meaningful ways.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
APRIL 20, 2022
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp
Sprout Social
APRIL 20, 2022
Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
APRIL 20, 2022
Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started.
Orbit Media Studios
APRIL 20, 2022
What goes on in the mind of the social media user? I’ve often wondered. I look at a social account and think about the psychology behind the actions we’re all hoping for, as marketers. Why do people follow? Why do they share? So when QuestionPro offered to collaborate on a quick survey, I jumped at the chance. The next day I had my questions written.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 20, 2022
Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.
Search Engine Journal
APRIL 20, 2022
Google's website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile. The post How To Create A Website From Your Google Business Profile appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 20, 2022
Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data. Image Source. Structured data relates to SEO and marketing because it helps search engines understand your content and website. When your website content is optimized using structured data, you’ll gain more visibility for your site pages in SERPs.
Search Engine Journal
APRIL 20, 2022
Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. The post Brave Browser Now Bypasses Google’s AMP Pages appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 20, 2022
There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working overtime to deliver projects and keep the marketing lights on. When this hard work goes unappreciated, these subject-matter-experts move on to another company – hard to blame them.
Search Engine Journal
APRIL 20, 2022
Struggling to get found in local search results and drive more business in-store and online? Put these proven tactics SMBs to work. The post 50+ Business-Building Local SEO Tactics For SMBs appeared first on Search Engine Journal.
Martech
APRIL 20, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s not what you know, it’s who you know. That’s an old truism, but it gains new meaning when it comes to privacy and data-driven marketing.
Search Engine Journal
APRIL 20, 2022
How can video help convert your audience of B2B decision-makers to loyal customers? A new industry survey reveals key insights. The post Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Results] appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Influence & Co
APRIL 20, 2022
This article was co-written by Kevin Carlson.
Search Engine Journal
APRIL 20, 2022
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company. The post There’s A New Way To Create Custom Columns In Google Ads appeared first on Search Engine Journal.
Buffer Marketing
APRIL 20, 2022
Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective. Would doing so impact the way advertisers or customers view me and my business? Anyone who has ever posted a photo or Reel on Instagram before probably knows the thrill of watching the likes trickle in.
Martech
APRIL 20, 2022
Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often resides in many different and disconnected sources. To gain access to real-time insight and achieve a single view of each customer, Trifecta, a subscription meal service, invested in a consumer data platform (CDP).
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
CMO Network
APRIL 20, 2022
The agendas for CMOs continue to be full of challenges that they have been managing for years. But new hot topics are being brought into their domains. Here are five of them.
Search Engine Land
APRIL 20, 2022
Learn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile. Please visit Search Engine Land for the full article.
Search Engine Journal
APRIL 20, 2022
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign. The post TikTok Ads For Beginners: A Complete Guide & Steps To Success appeared first on Search Engine Journal.
CMO Network
APRIL 20, 2022
Trick question because humans have evolved to be visual learners.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
APRIL 20, 2022
Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert. The post SEO Glossary: 200+ Terms & Definitions You Need to Know appeared first on Search Engine Journal.
Quikly
APRIL 20, 2022
As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology. In a way, we’ve learned a lot together and I’m proud to say I’ve made a major accomplishment in my career recently: I held my very first Quikly webinar on "The Psychology of Urgency Marketing: How to Motivate Consumers to Take Action.".
Search Engine Roundtable
APRIL 20, 2022
Google is testing new types of featured snippet that is titled "From the web" and "other sites say." This featured snippet includes multiple sources from the web, not just a single source, like most featured snippets.
Duct Tape Marketing
APRIL 20, 2022
Rolling Out The Red Carpet For Your Employees written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Donna Cutting. In this episode of the Duct Tape Marketing Podcast , I interview Donna Cutting. Donna is the Founder and CEO of Red-Carpet Learning Worldwide and works with mission-driven leaders to help them create cultures of happy, engaged people who deliver exceptional customer service.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
APRIL 20, 2022
The two new additions to Google’s featured snippets are ‘From the web’ and ‘Other sites say’ Here’s what they look like. Please visit Search Engine Land for the full article.
Search Engine Roundtable
APRIL 20, 2022
The AMP cache URL is the URL that looks like [link] followed by your site's details. You do not have fully control over that URL, so there is really no need to worry about having that URL redirect to your site. Google's John Mueller said on Reddit "It'll fix itself automatically, you don't need to do anything special with it & you can't redirect it.".
Search Engine Land
APRIL 20, 2022
Brave Search Discussions come from Reddit and StackExchange and are meant to provide alternative or complementary viewpoints. Please visit Search Engine Land for the full article.
Duct Tape Marketing
APRIL 20, 2022
Dominating The News Feed With Ads For Less Than $10 Per Day written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Expert insights. Personalized for you.
264 
Let's personalize your content