Unbounce
MAY 11, 2022
We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew? Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there.
Content Marketing Institute
MAY 11, 2022
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.
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Hootsuite
MAY 11, 2022
Content planning is the most important factor in the success of your social media strategy. (There, I said it.) It’s much more than choosing a photo, writing a caption, and scheduling it to post. You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Here’s why that is, and the 8 steps anyone can do to plan effective, goal-crushing social media content.
Search Engine Journal
MAY 11, 2022
SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry. The post SERP Trends & Top Keyword Data By Industry appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Roundtable
MAY 11, 2022
Yesterday we reported that Google's SEO section of its digital marketing coursework for its certification program spoke about the importance of keyword density and word count. Well, within 24 hours, Google has removed that content from the coursework.
Martech
MAY 11, 2022
CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC). While video ad impressions saw YoY increases on all devices, CTV grew at twice the rate of mobile and desktop, ultimately accounting for some 46% of global vi
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
MAY 11, 2022
You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula. To do this, we look at the data source for our salaries and make sure that all of our team’s salaries are keeping up with current market rates. We’ve been doing this since 2018, and we never decrease salaries during a rebenchmarking.
Many Chat
MAY 11, 2022
New channel will help businesses and brands increase leads, drive sales and improve customer support. San Francisco, CA— May 11, 2022 — ManyChat , the world’s leading chat marketing platform for 1.5 million businesses around the world, today announced the launch of WhatsApp Chat Marketing Automation. The new channel offering will allow businesses and brands who use WhatsApp to communicate with customers and automate their marketing and customer support.
Martech
MAY 11, 2022
Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines more than any other channel to do it. Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022.
Influence & Co
MAY 11, 2022
This article was co-written by Chelsea Branscum.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
MAY 11, 2022
The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% increase over April 2021, but missed the record breaking 3.6% YoY increase seen in March. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April.
Search Engine Journal
MAY 11, 2022
Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition. The post 5 Automotive SEO Best Practices For Driving Business In 2022 appeared first on Search Engine Journal.
Many Chat
MAY 11, 2022
Engage, nurture and convert your audience now on WhatsApp! ManyChat is happy to announce that we have officially fully integrated with WhatsApp and is open for all businesses to use. As an official WhatsApp Business Service Provider, ManyChat integrates directly with the WhatsApp Business API, taking the developer’s work away and allowing you to start collecting contacts in a few simple steps.
Search Engine Journal
MAY 11, 2022
What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
CMO Network
MAY 11, 2022
Natura & Co is a Brazilian global personal care cosmetics group headquartered in São Paulo currently including Natura Cosméticos, Aesop, The Body Shop and Avon. With 35,000 employees in 100+ countries and revenues of $7.9 billion in 2021, the company is a global powerhouse of progressive brands.
Duct Tape Marketing
MAY 11, 2022
Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.
CMO Network
MAY 11, 2022
Honorees of the 2022 Marketing Hall of Fame Award: Marc Pritchard, Ann Mukherjee, Bozoma Saint John and Antonio Lucio each shared the belief that there is one factor above all that is critical for marketing success today. Not coincidently it was also a factor in their own success.
Search Engine Roundtable
MAY 11, 2022
Google has added a new page to its search developer documents for Education Q&A structured data. It seems similar to the Google Q&A structured data, do you remember when Google added the STEM-education related guidelines to that page?
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Quikly
MAY 11, 2022
As a marketer, you know just how much power the thoughts and opinions of others have on consumer behavior. It’s the reason why brands create space for customer reviews, expert endorsements and awards.
Search Engine Journal
MAY 11, 2022
Migrating your historical data shouldn't be stressful. Discover how to do it easily with this step-by-step GA4 guide. The post Getting Ready For GA4: Saving Your Historical Data appeared first on Search Engine Journal.
Duct Tape Marketing
MAY 11, 2022
How To Optimize Your Time & Hire In The Correct Order written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.
Search Engine Journal
MAY 11, 2022
At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. The post Google Scene Exploration Searches The World Around You appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Econsultancy
MAY 11, 2022
Barilla’s Lyndsay Weir presenting at Econsultancy Live: CX 2022. Photo credit: ASV Photography. In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively.
Search Engine Roundtable
MAY 11, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. That was quick, within 24-hours.
OnPassive Marketing
MAY 11, 2022
One of the most exciting aspects of digital marketing is the rise of nano influencers. Influencers have achieved a certain level of fame and popularity but are not necessarily famous for their personality or creative skills. They may be celebrities, sports stars, politicians, or even regular people with high social media activity and followers. The most important thing about them is that they have an audience with a broader reach and can influence them.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Roundtable
MAY 11, 2022
Google seems to be testing a new search ad format that has really large images that you can swipe through and learn more about. The ads, when clicked on, expand to show you a large image, with the name of the product, the price, ratings/reviews and a "show now" button.
Martech
MAY 11, 2022
Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. What we know. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. This means users who rely on year-over-year metrics will need to act quickly to implement GA4 by July 2022, one year before UA expires.
Search Engine Roundtable
MAY 11, 2022
We know Google has a lot of those question and answers sections in the Google Maps business listings. We saw Google showing this in the maps interface (not just the search interface) recently but now Google is showing "others are asking" to trigger more people to answer questions about the local business or venue.
CMO Network
MAY 11, 2022
The exponential growth of Podcasts is all around us – with some forecasting the number of podcast listeners will surpass 160 million in 2023 following increases of around 20 million each year.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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