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The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Despite the uncertainty many of us feel about the future of our profession, staying grounded in content foundations should provide confidence going forward. Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and
Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient.
It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really , you ask?
Have you ever been hypnotized by social media? According to our recent Consumer Trends survey , users of it spend an average of three hours a day there. It's easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent an hour watching videos of corgis playing fetch.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.
Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help each other remain relevant in a fast-changing world. The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships.
Last Updated on May 26, 2023 by Karl Suppose someone gave you a box. Would. Read more The post The 12 Best 99Designs Alternatives in 2023 appeared first on Dreamgrow.
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Last Updated on May 26, 2023 by Karl Suppose someone gave you a box. Would. Read more The post The 12 Best 99Designs Alternatives in 2023 appeared first on Dreamgrow.
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out , just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected , some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible
In 2022, Instagram made big changes to the platform and pushed video content to the forefront. Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. That is, until earlier this year. That’s when Instagram head Adam Mosseri announced that the platform would reprioritize photos.
Artificial intelligence will change how businesses operate. At this point, that statement won't surprise you. In fact, AI's impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees, according to our State of Artificial Intelligence survey. What's more, 65% of survey respondents believe AI innovations will be comparable to the industrial revolution.
All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. That is according to a new report from B2B marketing solution provider Anteriad. Dig deeper: How clean, organized and actionable is your data?
Google's John Mueller demystifies SEO tactics in a Reddit Q&A, emphasizing unique content, dismissing geotagging, and discouraging shortcuts. The post Google’s John Mueller Tackles “Dumb” SEO Questions On Reddit appeared first on Search Engine Journal.
Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential.
Want more exposure on Instagram? Have you considered curating Instagram guides? In this article, you’ll discover how to create Instagram guides that people love and return to regularly. What Are Instagram Guides? Instagram guides live on your profile page and are collections of Instagram content that you can curate for your audience. Think of them […] The post How to Use Instagram Guides for More Visibility appeared first on Social Media Examiner.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic -- some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle their purchases.
Demand-side platforms enable merchants to scale advertising across multiple media types. It's an option for advertising on Google and Meta. The post Demand-side Platforms Automate Ecommerce Ads appeared first on Practical Ecommerce.
Does your company use Customer Relationship Management (CRM) Software? The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. With these in place, it creates better customer experiences, which builds long-term customer relationships, and more importantly, drives more conversions.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Enhancing Marketing Strategies with AI Assistance written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m talking about how AI tools could be used as research assistants to enhance their work, generate ideas, and create more powerful marketing strategies for our clients.
I’ve written about ways to use ChatGPT for SEO and content marketing -related tasks, like keyword research , crafting title tags and local SEO. I use it at least once daily for a variety of tasks. The more you use the platform, the more valuable it will be to you to understand its limitations. The founder of OpenAI (the company that built ChatGPT) has called the tool “incredibly limited” and a “ horrible product ” and has cautioned users about how much they rely on it: ChatGPT is incredibl
No one is paying attention to the more significant consumer issue in the macro sense, the accumulating parcels and the cumulative effect of this new way of shopping. Marketers are supposed to solve problems. Who is looking to solve this one?
To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process. How it works. Prior to this date, Google Ads will commence transitioning away from waterfall buying for certain multi-call requests.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Landing pages play a significant role in digital marketing. They provide an excellent platform for business owners to showcase their offerings, promote special deals, and keep the audience engaged with new deals. A landing page is a single webpage that appears after a user clicks on a search engine-optimized result or an online advertisement. It acts as a gateway to direct potential customers to specific content and encourages them to act upon reaching it.
SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. Going fast vs. going far When you’re an SEO product manager , you have a team that you collaborate with to get things done.
With the rise of social media and other digital marketing channels, it’s easy to overlook one of the most effective tools in your marketing arsenal: email.
This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being integrated into Video reach campaigns, which employ Google AI to present the most effective combination of ads, enhancing reach and efficiency on YouTube.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited them, regardless of their permanent address.
Are you a marketer looking for the best way to get your messages out most effectively and efficiently as possible? You may have heard of email marketing spam traps but are unsure what they entail or how to avoid them. Spam traps are an important factor to consider when creating an email list as missteps can cause serious reputational damage, potentially leading to warnings from ISPs, decreased deliverability, and more.
New research documents that older consumers are underserved by marketers. Jeff Weiss, CEO of Age of Majority and Richard Caro, CEO of Tech-enhanced life are interviewed.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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