Calvyn Lee Blog
NOVEMBER 10, 2022
India is a South Asian country. It is the second-most populous democratic country and the seventh-largest area in the world. This GEO is known as very diverse regarding cultures, ethnicities, and languages. India is known all over the world due to its rich culture, art, and spiritual teachings. Years ago, India couldn’t boast of a strong economy, but today things changed significantly.
Aspiration Marketing
NOVEMBER 10, 2022
Adopting a conversational voice (or tone) in your writing is characterized by the way you address your audience – more informally – to make your words stand out and spark some kind of meaningful connection with them. You write the same way that you would talk to your reader if you were face to face, and it should come off as authentic and trustworthy.
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CopyBlogger
NOVEMBER 10, 2022
We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.
Content Marketing Institute
NOVEMBER 10, 2022
Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
NOVEMBER 10, 2022
There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. “This is basically turning AI and ML into a useful tool for marketing itself,” said Theresa Kushner, head of North American Innovation Center, NTT DATA Services, at The MarTech Conference.
Social Media Examiner
NOVEMBER 10, 2022
Is your Instagram marketing working? Are you using outdated strategies and tactics? In this article, you’ll discover how to audit and improve your existing Instagram strategy. Why Audit Your Instagram Strategy? Social media marketers don’t like to live in the past. Instead, we’re always thinking ahead: the next post, the next campaign, the latest trend, […].
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 10, 2022
Web scraping. It sounds like hard work, but it is more clever than arduous. The technique exploits a simple truth: The front end of the web site, which you see, must talk to the back end to extract data, and display it. A web crawler or bot can gather this information. Further work can organize the data for analysis. Digital marketers are forever seeking data to get a better sense of consumer preference and market trends.
David Meerman Scott
NOVEMBER 10, 2022
With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.
Buffer Marketing
NOVEMBER 10, 2022
You’ve heard the adage that the best leaders frequently say, “no.” But it’s one thing to hear the advice and another to experience it. I didn’t believe in the power of that phrase until I actually started saying “no” with intention. As a result, I watched my revenue grow threefold while clocking half the hours and enjoying my work far more than before.
Martech
NOVEMBER 10, 2022
Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. There’s a rationale behind the new services from Razorfish, which are organized under three primary Web3 offerings, called Razorfish Reef, Razorfish Wave
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
NOVEMBER 10, 2022
Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher. The post 8 SEO Software Problems Solved By This SEO Artificial Intelligence Tool appeared first on Search Engine Journal.
Martech
NOVEMBER 10, 2022
Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures did not depress consumer online spending YoY. Spending as discounts kick in. Consumers went on a $72 billion online spree in the month of October, an increase of around 11% on September but on par with October 2021.
Chief Martec
NOVEMBER 10, 2022
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.
Scoop.it!
NOVEMBER 10, 2022
Business emails have established a significant role in recent times. It is a way to effectively communicate with employees, colleagues, partners, sponsors, and business associates. People count on emails to run their business without any hindrance. As more than 25% of people work in a remote setup, business emails have become an integral part. People prefer this channel over video calls and texts.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
NOVEMBER 10, 2022
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 10, 2022
Here is a recap of what happened in the search forums today.
Search Engine Journal
NOVEMBER 10, 2022
Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies. The post CMO vs SEO: How To Balance SEO And B2B Marketing Goals appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 10, 2022
Yesterday, a number of advertisers were asking why there Google Ads were being disapproved. The disapproval was due to the ad using the word "get" in the ad text and extension. It turned out it was a bug, a weird bug, that Ginny Marvin, Google's Ads Liasion, said is being investigated.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
NOVEMBER 10, 2022
Google's John Mueller offers explanation for a rankings drop after search console flagged problems with mobile usability. The post Google: Rankings Drop After Mobile Usability Fail? appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 10, 2022
Yes, Google can pass PageRank and other link signals from an HTTP non-secure URL to HTTPS secure URL through redirects. John Mueller from Google said this is how Google does canonicalization and that there is "no special "security dust" involved.
Martech
NOVEMBER 10, 2022
All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. As companies grow and develop, the resources available for projects (especially time) can diminish. In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources.
Search Engine Roundtable
NOVEMBER 10, 2022
Generally, Google says you should never let Google index your internal search result pages. But John Mueller of Google said you shouldn't even be considering going against Google's advice here, if you have good category pages, you won't even need to test this out.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Kuno Creative
NOVEMBER 10, 2022
For some organizations, attempting to align your sales and marketing team feels like playing the lottery — you keep trying because the payoff would be huge; but deep down, you don’t expect it to happen. Sure, sales and marketing might collaborate on a few initiatives, but at the end of the day, they operate as two disparate organizations with their own unique processes, objectives, and performance metrics.
Sachs Marketing Group
NOVEMBER 10, 2022
Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined ( McKinsey ). Of course, not all companies have enjoyed such success with email marketing, and many still wonder if it’s even worth doing at all.
SMA Marketing
NOVEMBER 10, 2022
This post is meant to help protect your business. Read it fully and take note. This could save you time and money! It was a familiar conversion that I've had many times. Another business owner was promised tons of traffic and hig h search rankings, o nly to find out that they had flushed thousands of dollars down the drain with no results. Additionally, the work done on the site by an “SEO Expert” caused more damage to their rankings than helped them.
Search Engine Roundtable
NOVEMBER 10, 2022
Mastodon is surging with Twitter in chaos, but traffic from the social network will be hard to track. That's because Mastodon is using rel noferrer on outbound links causing visits to appear as Direct Traffic in Google Analytics.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Slick Text
NOVEMBER 10, 2022
Text promotions, or promotional texts, create urgency or interest with the end goal of driving traffic or sales. Also referred to as message promos, text promotions are great for meeting short-term business goals — like promoting a new product, reducing […]. The post What Are Text Promotions? 8 Message Promos and Examples appeared first on SlickText.
Search Engine Land
NOVEMBER 10, 2022
It is estimated that around 61 million Americans live with a disability. This represents about 18% of the total population of the United States as of the 2022 Census. Viewed another way, that 61 million figure would represent the entire population of the countries of South Africa or Italy. This number is usually broken down into four distinct groups, with most groups sharing overlapping disabilities: Visual Impairments (around 12 million).
Search Engine Land
NOVEMBER 10, 2022
Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. What is the Reach Planner. The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and Impressions-based metrics.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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