Hubspot Marketing
OCTOBER 31, 2023
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention.
Aspiration Marketing
OCTOBER 31, 2023
In today's competitive business landscape, exceptional customer service is a cornerstone of success. That's where HubSpot Service Hub comes into play. As organizations strive to enhance customer interactions, resolve issues swiftly, and boost overall satisfaction, HubSpot's Service Hub emerges as a powerful solution. This guide will walk you through implementing HubSpot's versatile customer service platform.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
OCTOBER 31, 2023
Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete,” John Mueller from Google wrote on the Google blog. History. As a reminder, Google started mobile-first indexing over 6.5 years ago , and eventually, after publishing deadline after deadline, Google removed the dea
Martech
OCTOBER 31, 2023
There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was the product of a very different online era, one that had few restrictions on the gathering and use of people’s data. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
OCTOBER 31, 2023
In the fast-paced age of readily available information, staying on top of your game is crucial. And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge
Martech
OCTOBER 31, 2023
Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. Why we care. TikTok’s U.S. audience continues to grow and is now over 102 million users. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
OCTOBER 31, 2023
If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. Think of ChatGPT like an intern. If it’s their first day, they won’t know exactly how to get the job done. However, with practice and clear instructions, you’ll be amazed by what they can accomplish.
Search Engine Land
OCTOBER 31, 2023
Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign pause to Google. Nonetheless, this feedback will aid Google in enhancing its product, ultimately benefiting advertisers in the long run.
Sprout Social
OCTOBER 31, 2023
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing retur
Search Engine Land
OCTOBER 31, 2023
AI companies (e.g., Google, OpenAI) are primarily using high-quality content created by news publishers to train generative AI systems, which then compete directly against those publishers. That’s the core argument made in a new report from News Media Alliance, a trade association that says it represents about 2,000 publishers in the U.S. and Canada.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Buffer Marketing
OCTOBER 31, 2023
There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts.
Social Media Examiner
OCTOBER 31, 2023
Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube eCommerce Features YouTube recently announced three new features to help marketers and business owners sell more products on the platform. Timestamp Product […] The post YouTube Updates: Product Tagging, Ads, Analytics, and More appeared first on Social Media Examiner.
Martech
OCTOBER 31, 2023
Confirmation emails are more than just a courtesy. Sometimes, they contain crucial information — like details about a meeting. So, what do you do when your confirmation emails aren’t being delivered? This article suggests ways to hone in on the problem and resolve the issue. The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.
Sprout Social
OCTOBER 31, 2023
As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
OCTOBER 31, 2023
Marketers are due for an epiphany in 2024. Though speed is the name of the tech game, what won’t you delegate to tech in the name of successful marketing?
Litmus
OCTOBER 31, 2023
We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Beware of the spooky surprises! Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share News headlines Gmail introduces emoji reactions, allowing users to quickly respond and acknowledge an email.
CMO Network
OCTOBER 31, 2023
The collaboration between Kim Kardashian’s shapewear brand, SKIMS, and the NBA, is a true game-changer, and this partnership should come as no surprise.
Traackr
OCTOBER 31, 2023
How the Parisian brand, Manucurist, broke into the US market with influencer marketing and some help from Traackr.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
OCTOBER 31, 2023
A common misconception about inclusive marketing causes many brands to be overwhelmed and stuck on the sidelines.
Search Engine Land
OCTOBER 31, 2023
Most language language models (LLMs) can now proficiently interpret and translate text into images. As these models evolve to acquire knowledge directly from images, optimizing your assets becomes imperative. The surge in visual search tools – such as Google’s “Search by image” feature, Google Lens, and more – has shifted visual optimization from a mere recommendation into an essential requirement.
CMO Network
OCTOBER 31, 2023
The Guinness Storehouse is a case study in reinforcing brand values and connecting tradition with present-day customers.
Search Engine Land
OCTOBER 31, 2023
Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. Source: Google Trends By March, 60% of writers already used AI in their work, a Hackernoon poll showed. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
AWeber
OCTOBER 31, 2023
I’m a big fan of the Gram–Instagram that is–and have been for a while. During the pandemic, my husband and I would find silly memes, stories, and posts that got us laughing like crazy–much needed distractions from the stress of unprecedented times. Things only got better on Instagram, IMO, with the introduction of Reels back in August 2020. A response to the video frenzy intensified by TikTok, Reels gave Instagram creators and businesses another way to express themselves in the app, another way
Buffer Marketing
OCTOBER 31, 2023
In the ever-evolving landscape of content creation, where the competition for attention is relentless, the ability to connect with an audience or foster a thriving community hinges on one crucial aspect: the content itself. You might know Buffer as a trusty tool for social media scheduling, but what you might not know is that people are creating thousands of content ideas and saving them to Buffer every day.
Ariyh
OCTOBER 31, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 23,473 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Voucherify Are you wasting time custom developing promotions? Create the promotions you want – without the dev time.
CMO Network
OCTOBER 31, 2023
She was a pioneer, using sex appeal, text that engaged readers' emotions using artists like Norman Rockwell to work on advertising.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Litmus
OCTOBER 31, 2023
The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. This is when your subscribers go into high gear shopping and buying gifts for their friends, family, and themselves. In 2022, holiday shopping broke records (again) at $211.7 billion.
Expert insights. Personalized for you.
126 
Let's personalize your content