Content Marketing Institute
AUGUST 17, 2023
Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.
Search Engine Land
AUGUST 17, 2023
Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Best serve their customers – the searcher. We’re also focused on searchers – specifically, our target audience and how they search.
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Martech
AUGUST 17, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Search Engine Land
AUGUST 17, 2023
It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
AUGUST 17, 2023
I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Why? Because this CMO clearly understood the mandate for him and his team — engage the customer at every stage of the journey and, in so doing, generate revenue for the or
Search Engine Land
AUGUST 17, 2023
Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X has now deleted the account. Why we care. X’s new CEO Linda Yaccarino told CNBC just last week that brands are “protected from the risk of being next to” potentially toxic content and “your ads will only air next to content that is appropriate for you.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 17, 2023
Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date. Where marketers plan to invest. Google (including YouTube) and Meta properties Facebook and Instagram are the platforms most digital marketers will invest in during the next 12 months, 81% and 57%, respec
Social Media Examiner
AUGUST 17, 2023
Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale? In this article, you’ll discover three advanced strategies for scaling Facebook ads to grow your business. How Facebook Ads Can Scale Your Business Facebook ads aren't for everyone. In fact, social media ads in general aren't for everyone. […] The post Advanced Scaling With Facebook Ads appeared first on Social Media Examiner.
Search Engine Land
AUGUST 17, 2023
Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services. The new layout is being displayed between Reels.
Sachs Marketing Group
AUGUST 17, 2023
A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. Small business owners often struggle to leverage the power of content marketing to cut through the noise of the bustling web and effectively reach their target customers with their messaging.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
AUGUST 17, 2023
With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. What does generative search mean anyway? Google splits its AI products into two categories – Predictive and Generative.
Buffer Marketing
AUGUST 17, 2023
When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators.
CMO Network
AUGUST 17, 2023
Explains how firms are experiementing and succeeding with GenAI algorithms, foundational data overlays, prompts, KPIs and talent profiles for the best business results.
Rock Content
AUGUST 17, 2023
Although business agility has always been important, it’s absolutely critical today. With more employees working remotely and freelancers becoming a larger part of how modern businesses get things done, it’s important to be able to adapt to just about any possibility – just like digital-age businesses did during the pandemic. The basic concepts behind business agility apply to many aspects of digital marketing , as well.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CopyBlogger
AUGUST 17, 2023
As a freelance writer, I never fully understood the value I provided to my clients until I wrote a case. Continue Reading The post Establish Your Freelance Writing Rates (New Data) appeared first on Copyblogger.
Kuno Creative
AUGUST 17, 2023
If optimizing your revenue operations is not on your radar, it should be. And when you’re bringing your people, processes, systems and data together, following fundamental RevOps best practices will lay the foundation for lasting success. Why worry about the state of your RevOps now? It’s simple. Better leveraging your technology, strategically aligning your internal processes and gaining more visibility across your entire revenue acquisition process offers an incredible return on investment.
CMO Network
AUGUST 17, 2023
As easy as it may sound, ensuring consumers continue to return to one company isn’t a walk in the park, and defining what makes a customer loyal changes depending on w.
Duct Tape Marketing
AUGUST 17, 2023
The Power Of Mattering written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Jennifer Wallace In this episode of the Duct Tape Marketing Podcast , I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She’s a frequent contributor to the WSJ and the Washington Post.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Six & Flow
AUGUST 17, 2023
Developing and nurturing strong customer relationships starts with an effective CRM. Whether you're experiencing rapid growth that exposes the limitations of your current CRM, transitioning from spreadsheets to a CRM, or migrating between CRMs, a well-defined CRM strategy is crucial.
Set Up
AUGUST 17, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Jonathan Adashek , the Chief Communications Officer and SVP of Marketing and Communications at IBM, to discuss the novelty of Disney and Nike’s brand loyalty and legacy, the power of running towards solutions, and more.
Welcome Software
AUGUST 17, 2023
Bevor wir uns anschauen, welche automatisierten E-Mails den größten Erfolg versprechen und wie wir diese optimal aufsetzen, gilt es, kurz die Begrifflichkeiten Marketing Automation, Trigger-Mail & Transaktions-Mail zu klären. Marketing Automation Der Begriff “Marketing Automation” steht generell für eine softwaregestützte Methode, um Marketing Prozesse zu automatisieren.
yorCMO
AUGUST 17, 2023
The post The Importance of a Proven Process for Marketing Success appeared first on yorCMO.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
AUGUST 17, 2023
ChatGPT is one of the hottest technologies to ever hit the SEO industry. This groundbreaking conversational AI is not just another chatbot. It represents a paradigm shift in the industry – an evolution in how we approach optimization – with technology-driven understanding and adaptability. While ChatGPT reshaped how we approach SEO, its real magic lies within the integration capabilities introduced with GPT-4 and ChatGPT plugins.
Digital Marketer
AUGUST 17, 2023
Are your Facebook Ads strategy ready for Black Friday? This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers. So, do you have your Black Friday Facebook Ads strategies all planned out? No? Well, you’d better get on that, because the big day is just around the corner!
Hootsuite
AUGUST 17, 2023
Can we just take a moment to say: we’re impressed? If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. Maybe your boss is pressuring you to schedule your posts using this specific social media dashboard ; maybe all your friends are Sprouting the night away.
Scoop.it!
AUGUST 17, 2023
Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They have different sensibilities and preferences.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
AUGUST 17, 2023
Digital engagement is complex, and getting more so all the time. In 2023, Gartner’s Multichannel Marketing Survey indicated that marketers manage nine different channels on average. It went on to find that 80% of digital marketing leaders plan to add emerging channels in the coming year. However, any CMO knows the true bulk of marketing work lies not just in channel management.
AWeber
AUGUST 17, 2023
Anyone who writes regularly, can relate to this - It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more. As a content creator, you don’t just write for one channel, most likely you write for multiple channels - like a blog, newsletter, social media.
SMA Marketing
AUGUST 17, 2023
When it comes to your inbound marketing efforts, your website is your home base. It’s the hub where your company can attract new visitors, connect with them, and convert them into customers. In today’s online economy, consumers make extremely quick decisions on whether or not they will engage with a particular website. 40% of people will abandon a web page if it takes more than three seconds to load.
Backlinko
AUGUST 17, 2023
With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. GA4 also features new reports and enhanced Universal Analytics features.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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