Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Fortunately, the HubSpot Blog recently surveyed over 500 marketers across the globe about their video marketing tactics, what seems to be working, and which tactics are worth reconsidering.

Video Marketing 131

Video Marketing Branding User-Generated Marketing 131

Search Engine Journal

JULY 11, 2022

Whether you’re starting out with social media marketing or seeking ways to expand your approach, here are 10 of the best ideas for your strategy. The post 10 Of The Best Social Media Marketing Strategies For Hotels appeared first on Search Engine Journal.

Social Media Marketing 128

Social Media Marketing Marketing Strategy Marketing Marketers 128

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving. The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide).

Analytics 122

Analytics Real Estate Health SEO 122

Martech

JULY 11, 2022

Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. “And if you think about why this fails, it’s because most of what we push, and when we push it, has no real relevance to the consumers.”.

Customer Journey 122

Customer Journey Customer CRM Management 122

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hubspot Marketing

JULY 11, 2022

Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph. After she signed my poster, I hung it up in my bedroom, where it felt like my most prized possession. Because, although plenty of other people had Selena's autograph — no one had this specific one. It was one-of-a-kind. And worth every penny I paid to attend the meet-and-greet.

Finance 113

Finance Fashion Retail Shoppers 113

Martech

JULY 11, 2022

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, stories sell — whether you’re explaining s a product or, in your case, a data set. Learning how to tell a story with data is an important skill for proving your value to your clients; it’s how you earn their trust, sell them on your services, an

Key Performance Indicator 112

Key Performance Indicator Fashion Communications Digital Marketing 112

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why.

Gen Z 109

Gen Z User-Generated Advertisers Advertising 109

Content Marketing Institute

JULY 11, 2022

Ever wonder what it would take to create an award-winning program, a thriving content team, and the ability to get whatever you ask for to support them? Stop wondering and start reading this impressive tale of the simple content strategy that could (and does).

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108

Practical eCommerce - Marketing

JULY 11, 2022

Get more from Google Ads this holiday season by preparing early. Here are five timely tips from Google Ads guru Matt Umbro, addressing Enhanced Conversions, extensions, and more. The post 5 Steps to Prepare Google Ads for 2022 Holidays appeared first on Practical Ecommerce.

eCommerce 106

eCommerce 106

Search Engine Journal

JULY 11, 2022

Google is adding a new report to Search Console that will help you understand how your videos are performing in search results. The post Google Search Console Video Indexing Report Now Available appeared first on Search Engine Journal.

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105

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Buffer Marketing

JULY 11, 2022

Before I joined Buffer in 2022 as a content writer, I had my fair share of work experience: jobs and internships during both undergrad and graduate school. I worked a full time, 40-hour a week, position at a nonprofit when I was 22, and as a TV/movie journalist at a popular publication. But it wasn’t until I made the move to Buffer that I was introduced to what has felt to me like a radical concept: the four day workweek.

Health 103

Health Place Product Management 103

Chief Martec

JULY 11, 2022

Apologies for the lull in posting. I took a long, much-needed family vacation — almost entirely digital-free. I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. With a huge backlog of cool things to share with you. Here’s the first…. Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index.

Finance 103

Finance CRM Customer Journey Marketing 103

Martech

JULY 11, 2022

HubSpot’s been busy, but we’re betting you’ve got vacation on your mind. Here’s what you need to know about the June releases. Details are below: Launching a new site? HubSpot wants you! Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues. iOS 15 really messed with open rates.

CRM 102

CRM Management Customer Product 102

Search Engine Journal

JULY 11, 2022

Google's John Mueller discusses how Google avoids counting random links against a website. The post Any Risk In Deleting A Disavow File? appeared first on Search Engine Journal.

SEO 100

SEO 100

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

JULY 11, 2022

Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit. However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street Journal reports. The adtech unit could be worth more than $200 billion, depending on what assets are involved. . However, the government may not view this as a significant enough difference.

Law 102

Law Advertisers Advertising Digital Marketing 102

CMO Network

JULY 11, 2022

On a mission At 35, after working as an investment banker, a global financier, and founder and CEO of Beauty.com, Barnett had achieved a level of success that would enable him to put into motion his plan to buy a company and harness “business as a force for change.”.

Health 98

Health Product CMO 98

Martech

JULY 11, 2022

Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. Register today for “ Use Data to Create Next-Level Customer Experiences at Scale, ” presented by MoEngage.

Customer 102

Customer Marketing Marketers Performance Marketing 102

Fractional CMO

JULY 11, 2022

"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the right message to the right people at the right time, with attribution in place that tracks return on investment (ROI) effectively.".

Marketing 98

Marketing Marketers Place CMO 98

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking for? Let’s take a deeper dive. Integrations are key. There are three ways to go with your marketing technology stack. Build a set of fully integrated solutions that can communicate with each other and readily share data.

CRM 102

CRM Marketing Marketers Communications 102

Search Engine Journal

JULY 11, 2022

Winners and losers of Google's May 2022 core update are analyzed to provide insights to help your website recover from the impact of these changes. The post Google’s May 2022 Core Update: What’s the Impact So Far? appeared first on Search Engine Journal.

SEO 97

SEO 97

Quikly

JULY 11, 2022

There’s no successful consumer promotion without a well-thought-out m arketing strategy, but what’s the difference between the two? And how does each benefit your customers?

Promotion 95

Promotion B2C Marketers Marketing 95

Search Engine Journal

JULY 11, 2022

Twitter is giving people the option to untag themselves from tweets with a new feature called unmentioning. The post Twitter Now Lets You Remove Unwanted Mentions appeared first on Search Engine Journal.

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97

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

CMO Network

JULY 11, 2022

The organization will hold its 16th annual ADCOLOR Awards and Conference this November 17-20 at the JW Marriott Los Angeles L.A. Live.

CMO 91

CMO 91

Search Engine Roundtable

JULY 11, 2022

Yet again, we are seeing more volatility and ranking instability in the Google Search results. It probably started around July 9th through July 10th or so and we are seeing more chatter and many of the tools showing spikes.

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89

Econsultancy

JULY 11, 2022

Lucy Hinton is SVP Client Success EMEA at Flashtalking, the ad management platform that was acquired by Mediaocean in 2021. I recently chatted with Lucy to find out more about her role, how to put together a winning multichannel ad campaign, and how the adtech industry could evolve over the coming months. My role is really focused on our clients and partnering with them to ensure that they can.

Management 85

Management Advertising Advertisers Marketing 85

Search Engine Roundtable

JULY 11, 2022

Google seems to be showing the people also ask feature a lot less often now on desktop. According to Semrush and RankRanger, it was at about 60% of queries showing people also ask and now it is closer to 30%.

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86

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Traackr

JULY 11, 2022

Influencer marketing is becoming a family affair. We discuss why and when brands should partner with TikTok influencers and their families and partners.

Influencer Marketing 84

Influencer Marketing Branding Marketing Marketers 84

CMO Network

JULY 11, 2022

Customer experience was finally starting to catch up in the B2B world to match technology-driven and personalized B2C experiences. But then the pandemic turned everything on its head.

B2C 84

B2C Customer CMO 84

Search Engine Journal

JULY 11, 2022

Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit. The post Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit appeared first on Search Engine Journal.

Advertisers 82

Advertisers Advertising 82

Internet Marketing Ninjas

JULY 11, 2022

Creating a memorable brand takes time but there is no way to become best-known in your niche without building. To discuss branding strategies and using Youtube to tell your brand’s story, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience.

Branding 82

Branding Video Marketing Digital Marketing Advertisers 82

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing