Social Media Examiner

OCTOBER 26, 2023

Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? In this article, you’ll explore TikTok search and what it could mean for marketers. Why Should Marketers Focus on TikTok? TikTok has exploded in popularity over the last few years, quickly becoming one […] The post Optimizing for TikTok Search: How to Reach a Larger Audience appeared first on Social Media Examiner.

Social Media Marketing 110

Social Media Marketing Marketing Marketers 110

Aspiration Marketing

OCTOBER 26, 2023

Email marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes email marketing easier than ever. Here's how we use it.

Email Marketing 252

Email Marketing Marketing Marketers 252

Search Engine Land

OCTOBER 26, 2023

Google is currently having an issue serving or showing search results to some searchers. You may see error pages when you search on Google.com, keep in mind, Google is aware of the issue and working on a fix. What Google said. Google posted on its search status dashboard at 11:01 am ET saying, “There’s an ongoing issue with serving search results.

SEO 137

SEO 137

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strate

Influencer Marketing 127

Influencer Marketing Entertainment Marketing Marketers 127

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

OCTOBER 26, 2023

Google is launching a new Google Maps search results interface that brings to focus the photos that are associated with Google Business Profile listings. Google is calling this a “photo-first” search result listing interface that is going live this week in France, Germany, Japan, the U.K. and the U.S. What it looks like. You can see from the GIF below that the search results in the Google Maps listings show photos above the other parts of the listing, like the company name, star revi

Food 129

Food Customer SEO 129

Martech

OCTOBER 26, 2023

Facebook parent Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. The company reported $11.6 billion in profit, more than twice the $4.4 billion from a year earlier. Its operating income of $13.7 billion also more than doubled year-over-year. Meta, which also owns Instagram, WhatsApp, Threads and Messenger said its ads viewed in the quarter increased by 31% from a year earlier.

Price 109

Price Advertising Advertisers Marketing Plan 109

Martech

OCTOBER 26, 2023

I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months.

CMO 107

CMO New Technology Marketing Plan Place 107

Search Engine Land

OCTOBER 26, 2023

The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “ people overestimate the importance of links ,” and it hasn’t been in the top three ranking factors for some time. Such statements from Google have been made in the past, prompting SEO professionals and businesses to reconsider their strategies.

SEO 120

SEO Health Entertainment eCommerce 120

Martech

OCTOBER 26, 2023

When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can build trust and boost profits: “Why Consent and Compliance Matter With Programmatic Ads,&

Advertising 106

Advertising Advertisers Whitepaper 106

Search Engine Land

OCTOBER 26, 2023

Ahrefs leadership is once again calling out Semrush for making “7 shameless edits” to an Ahrefs vs. Semrush comparison article written by Brian Dean before his site, Backlinko, was acquired by Semrush. The saga continues. That would actually be seven additional edits. Because previously, in Ahrefs mentions vanishing from Semrush-owned Backlinko , Ahrefs called out Semrush for, among other edits, changing Dean’s recommendation from Ahrefs to Semrush in a sentence preceded by 

CMO 117

CMO SEO Customer Branding 117

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

OCTOBER 26, 2023

If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.

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Search Engine Land

OCTOBER 26, 2023

Microsoft wants small and mid-sized publishers to use pubCenter to monetize their websites, using display and native ads from the Microsoft Advertising Network. Not new, or is it? Microsoft pubCenter is not new – it dates back to 2008 and has its own Wikipedia page – so I guess this is technically a relaunch? Or maybe a reboot? Perhaps a reimagining?

Advertising 112

Advertising Advertisers Place 112

SMA Marketing

OCTOBER 26, 2023

For a long time, most businesses only needed a simple website to prove their company existed. It was a simple place to connect with potential prospects. While these “brochure sites” did serve a purpose, they weren’t created to drive new business. Today’s consumer begins their buyer’s journey before they start searching the internet. That means many potential customers are researching solutions well before contacting you and your site.

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. 1. Align and reassess client objectives Campaign performance is only as good as its ultimate objective.

Advertising 110

Advertising Advertisers Place Analytics 110

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CMO Network

OCTOBER 26, 2023

To overcome the stereotypical old approach to the AAPI segment, brands must seek voices that authentically represent its multifaceted and complex nature.

Branding 99

Branding CMO 99

Search Engine Land

OCTOBER 26, 2023

Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. The figure marks a 26.3% increase from the same period in 2022 – a result significantly better than forecasts predicted by Wall Street. Why we care. Amazon’s exceptional performance serves as a powerful signal that the digital advertising industry is experiencing a robust resurgence following on from the economic downturn.

Manufacturing 108

Manufacturing Retail Advertising Advertisers 108

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. But that doesn’t make them a relic of the past. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. And that’s higher than the rate of audiobook listeners (23%). The largest category of readers? Those who read both physical and digital books.

eBook 89

eBook Thought Leadership Price Finance 89

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” DIY content has always been popular, but the continued rise in popularity of social media video sites like YouTube and TikTok makes do-it-yourself tutorials and content more accessible than ever.

SEO 106

SEO Education User-Generated Entertainment 106

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CMO Network

OCTOBER 26, 2023

CreatorIQ is adding natural language capabilities to its influencer-campaign suite, to track conversation about 9,000 brands by 450,000 of the most important creators.

Marketing 89

Marketing Marketers Branding Entertainment 89

Search Engine Land

OCTOBER 26, 2023

Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year earlier. Average price per ad decreased by 6%, the smallest decline in seven quarters. The company reported $11.6 billion in profit, more than twice the $4.4 billion from a year earlier.

Price 104

Price Advertising Advertisers Marketing Plan 104

Internet Marketing Ninjas

OCTOBER 26, 2023

In the world of SEO, artificial intelligence is coming at us from both sides. On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google or Bing. On the other side, we have ChatGPT and all of its generative AI cousins.

Whitepaper 83

Whitepaper User-Generated Fashion Retail 83

Search Engine Land

OCTOBER 26, 2023

When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can build trust and boost profits: “Why Consent and Compliance Matter With Programmatic Ads,&

Advertising 86

Advertising Advertisers Whitepaper SEO 86

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Kuno Creative

OCTOBER 26, 2023

Branding and website design are about so much more than just showcasing your logo, tagline or color scheme. It’s the very essence of your company’s identity, shaping how the world sees and responds to you.

Branding 83

Branding 83

Search Engine Land

OCTOBER 26, 2023

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they will quickly become frustrated and take their business elsewhere.

Customer Journey 80

Customer Journey Digital Marketing Customer Marketing 80

CMO Network

OCTOBER 26, 2023

The customer experience you deliver is the vehicle with which the people you serve determine whether or not they belong with you.

Customer 95

Customer Branding CMO 95

Duct Tape Marketing

OCTOBER 26, 2023

The Future of Ad Tracking: Navigating the Google Analytics Landscape written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Julian Juenemann In this episode of the Duct Tape Marketing Podcast , I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing.

Analytics 79

Analytics Law Management Digital Marketing 79

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

David Meerman Scott

OCTOBER 26, 2023

Apparently, the Baseball World Series begins tomorrow. I had to go to the Web to learn which teams are playing this year – it’s the Diamondbacks vs. the Rangers. But wait… Rangers? I thought they were New York’s Hockey team.

Market Research 65

Market Research PR Advertising Advertisers 65

Lynton Web

OCTOBER 26, 2023

Targeting a bunch of people with email nurtures is great and all, but what if you’re trying to reach just one person with the right message at the right time? This is where HubSpot sequences come into play. They allow you to craft a message that perfectly resonates with a prospect when they’re most open to being reached. Depending on your goal, you can create sequences with as few or as many steps as you want (see our do’s and don’ts section), and you can even add a dash of automation to make li

Communications 64

Communications Management Product Marketing 64

Rock Content

OCTOBER 26, 2023

In the past, medical etiquette has always discouraged advertising. Some worried that marketing would be insensitive to the nuances and complexities of health service delivery. Effective communication is essential for a good doctor-patient relationship, particularly when discussing cancer, obesity, sexual dysfunction, and other delicate subjects. Poor communication may raise doubts, false hopes, and unrealistic expectations for treatment outcomes.

Health 60

Health Content Marketing Marketing Marketers 60

Welcome Software

OCTOBER 26, 2023

Charles Darwin. Now there’s a start you didn’t expect. But here’s the link. Darwin proposed that species evolve over time. And content marketing is no different. Our world is constantly evolving as platforms, channels, formats, and audiences mutate over time. So let’s take a look at the current content marketing trends to help make sure your strategy remains one step ahead of the march of progress.

Content Marketing 52

Content Marketing User-Generated Affiliate Marketing Market Trends 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding