Digital Marketer
JANUARY 8, 2024
The Golden Brick Road Listen up, marketing adventurers! We’re back, this time to hand you the keys to a kingdom of knowledge that’s as vast as it is deep. Think of this as your express lane to marketing mastery…the sweet stuff. The GPT Revolution Early 2023 DigitalMarketer dropped Marketer Vision for GPT-4.and let me tell you, it’s like strapping a jetpack to your marketing strategies.
Aspiration Marketing
JANUARY 8, 2024
Whether you have a business website or a personal blog, attracting the right audience depends on your search engine ranking. Promoting your website through social media or email marketing won't cut it. To truly succeed, you need to prioritize your search engine ranking.
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Calvyn Lee Blog
JANUARY 8, 2024
Creating a topical map for your website in the training and certification niche is an excellent strategy to establish authority, improve user experience, and enhance search engine visibility. A well-organized topical map helps search engines understand the structure of your content, making it more likely to rank higher for relevant queries. Here’s a step-by-step guide to creating an effective topical map: Step 1: Define Your Niche and Core Topics 1.1 Identify Your Core Focus: Determine the
Businesses Grow
JANUARY 8, 2024
Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! This is the year of video! (yawn) And yet, we are in the midst of unprecedented, cataclysmic change. Let’s consider some non-obvious social media trends that are insightful, bold, and important! And you will be happy to know that I barely AI at all (too obvious!).
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JANUARY 8, 2024
Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era.
Martech
JANUARY 8, 2024
Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own mo
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
JANUARY 8, 2024
In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. To put it into perspective, there are currently over 5 million podcasts in the world, boasting over 70 million episodes between them.
Search Engine Land
JANUARY 8, 2024
Google has clarified that the snippets it presents within the Google Search results primarily come from the content on the page and not from structured data or your meta descriptions. Google updated its snippets control help document to clarify this language. What Google said. Google explained that it “Clarified in our documentation about snippets that the primary source of the snippet is the page content itself.” “The previous wording incorrectly implied that structured data
Martech
JANUARY 8, 2024
Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024.
Search Engine Land
JANUARY 8, 2024
My team and I have written over 100 production-ready AI prompts. Our criteria are strict: it must prove reliable across various applications and consistently deliver the correct outputs. This is no easy endeavor. Sometimes, a prompt can work in nine cases but fail in the 10th. As a result, creating these prompts involved significant research and lots of trial and error.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Customers.ai
JANUARY 8, 2024
The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. This year alone we’ve witnessed significant shifts that require strategic adaptability. Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation , both casting a profound impact on tracking and data collection practices.
Search Engine Land
JANUARY 8, 2024
TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners – this assesses the effectiveness of ads on brand metrics, sales, physical store visits, and viewership for shows or media.
Marketing Insider Group
JANUARY 8, 2024
A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.
Hubspot Marketing
JANUARY 8, 2024
The pandemic birthed a rise in puppies, planting flowers in Animal Crossing , and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. ? Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train has left the station?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
JANUARY 8, 2024
Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen.
Rock Content
JANUARY 8, 2024
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. It’s a well-known fact that success is the result of 1% inspiration and 99% perspiration. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.
Vertical Response
JANUARY 8, 2024
In digital marketing, an email contact list is a valuable asset. It’s a direct line of communication to your audience, a tool to nurture relationships and a powerful driver of conversions. But how do you grow this list organically, ensuring it’s filled with high-quality contacts who are genuinely interested in your brand? Let’s delve into the strategies and tactics that can help you achieve this.
Search Engine Land
JANUARY 8, 2024
Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice Cream, and General Mills Why we care. Instacart’s latest advertising solution presents a strategic avenue to engage with high-value customers at a pivotal moment in the shopping journey, increasing the likelihood of sales and r
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
JANUARY 8, 2024
Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals.
Sachs Marketing Group
JANUARY 8, 2024
The advantages of social media advertising stand out significantly over other types of advertising. It offers unprecedented targeting precision, interactive formats, and instant feedback. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.
Rock Content
JANUARY 8, 2024
Have you ever wondered why some businesses thrive while others struggle? The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. It’s like a roadmap guiding your business toward its objectives, uncovering the most efficient paths, and helping you avoid unexpected roadblocks.
Martech
JANUARY 8, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Rock Content
JANUARY 8, 2024
Are you struggling to elevate your brand awareness and drive revenue through effective marketing? You’re not alone. Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. Indeed, the solution lies in efficient marketing planning.
Ariyh
JANUARY 8, 2024
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 25,021 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Zaplify Stop wasting hours prospecting manually. Zaplify is your dead-simple free AI sidekick. It: Finds prospects among 600M+ leads Engages them across channels Hands you warm leads ready to buy The free forever plan includes full access plus 20 new leads every month.
Rock Content
JANUARY 8, 2024
Marketing is something that every business has to do if it wants to thrive in a competitive market. Getting your name out there, building your brand, and capturing audiences’ attention gives you the power to make your product or services viable. Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ?
Buffer Marketing
JANUARY 8, 2024
In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather. I can personally attest to the power of focusing your creative efforts on LinkedIn, as my own account sits at over 11,000 followers as a result of consistent posting over the past 4 years.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Backlinko
JANUARY 8, 2024
With fashionistas always on the prowl for the next big thing, these affiliate programs are like the golden ticket for anyone who wants to generate an income leveraging this niche. But the real challenge isn’t the lack of programs. Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone.
Set Up
JANUARY 8, 2024
Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics Mickey Now In Public Domain As of January 1st , several characters are no longer under copyright law and can be repurposed in content.
Backlinko
JANUARY 8, 2024
The gaming community is willing to invest large sums of money to fuel their hobby. This enthusiasm has propelled the gaming industry to a staggering worth of $217.06 billion as of 2022, with projections to reach $583.69 billion by 2030. If you’re a gamer, then you’ve probably wondered, at some point, how people make money from this pastime.
Fractional CMO
JANUARY 8, 2024
To revenue operations leaders, HubSpot and Pardot (now called MCAE) are what broomsticks are to Harry Potter. They offer magical powers to take businesses to new heights, win over potential leads, and delight customers the way they were never delighted before. But the question remains, which one will serve your needs better?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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