Jeff Bullas
JUNE 27, 2025
MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. In recent months, his channel has been averaging approximately 3 billion views per month. This viewership surpasses the combined monthly viewership of the top five U.S. cable networks.
Neil Patel
JUNE 27, 2025
Part of building an impactful brand is ensuring it’s instantly recognizable amongst your target audience. This is where brand strategy comes in. With a solid brand strategy, your company is able to create a consistent presence that becomes a household name. But you need to understand what goes into a brand strategy, how to develop one, and what a good brand strategy looks like.
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Sprout Social
JUNE 27, 2025
With over 2.7 billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes.
Search Engine Roundtable
JUNE 27, 2025
Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page for a specific term. This helps you view which ads and assets are appearing for your keyword, Google explained.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hubspot Marketing
JUNE 27, 2025
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what they’re seeing is real or AI. But, not all tools propel viewers past the uncanny valley.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 27, 2025
There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. But the real problem isn’t just that marketing lacks a seat at the table. Even when we’re technically invited, strategic decisions are already made, and marketing is just there to execute them.
Search Engine Journal
JUNE 27, 2025
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant. The post YouTube Tests AI Features To Improve Search & Discovery appeared first on Search Engine Journal.
Neil Patel
JUNE 27, 2025
Instagram ads can work incredibly well. But most brands burn budget before they see results. Broad targeting, weak CTR, or stale creative can all drive your costs through the roof. Let’s break down what Instagram ads really cost and how to keep ad spend under control without sacrificing performance. Key Takeaways Instagram ads average $0.20–$2.00 per click or $6.00–$10.00 per 1,000 impressions.
Search Engine Journal
JUNE 27, 2025
Google's multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy The post Google’s New MUVERA Algorithm Improves Search appeared first on Search Engine Journal.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Martech
JUNE 27, 2025
Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads with strong creative deliver roughly 30% higher ROI than average, per The State of Creative Effectiveness report (registration required) from Zappa and VaynerMedia.
The Drum
JUNE 27, 2025
From Coca-Cola’s AR-powered Star Wars collectibles to Hinge’s brutally honest breakup and Toad&Co’s human–toad romance, this week’s best ads revel in playful weirdness and fan-first storytelling. They prove that leaning into niche passions and absurd humor can make even the oldest brands feel fresh. Coke and Disney unveil collectible-heavy Star Wars campaign Why it works: It treats fans with real respect, turning a simple product tie-in into an interactive, collectible-rich experience that f
Search Engine Journal
JUNE 27, 2025
Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination. The post Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators appeared first on Search Engine Journal.
The Drum
JUNE 27, 2025
Women’s basketball is entering the spotlight at the same time as new legislation empowers athletes to connect with fans. Kimia Fariborz of DesignStudio looks at the young athletes swooshing the moment. For decades, women’s sports have been underrepresented in media coverage, sponsorships, and fan engagement. But the introduction of name, image, and likeness (NIL) laws in 2021 has catalyzed a shift, especially in women’s basketball.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Roundtable
JUNE 27, 2025
Google Search is testing yet another way to indicate to Google that you prefer specific sources, news sources, and publications, so that Google can show you fresh content from those sources. It is a Search Labs feature called "Preferred Sources" and is available for English in the US and India.
The Drum
JUNE 27, 2025
The new spot marks the next chapter in the brand’s Super Bowl storyline. Stella Artois made a return to the Super Bowl earlier this year with a campaign starring new global ambassador David Beckham, alongside Matt Damon, who plays his long-lost brother. The beer brand scooped a Gold at The Drum Awards for Marketing (Americas) 2025 for the spot. Now, it’s back with the first ad since that campaign.
SocialPilot
JUNE 27, 2025
As of February 2025, 5.24 billion people—nearly 64% of the global population —are active on social media. That’s not just reach. That’s an opportunity. And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.
The Drum
JUNE 27, 2025
Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack the medium’s surprise resurgence. Digital platforms were not the only media to find a place in the sun at Cannes Lions. Despite the increasingly digital world around us, direct marketing has seen growing investment for the last nine financial quarters, and this reappraisal of the personal and physical in the media mix is catching the eye of marketers.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Roundtable
JUNE 27, 2025
Another week and more Google search ranking volatility hits, this time on June 25 and June 26. Google promised more core updates, more often, but that did not happen. Google's Nick Fox says he questions the AI Overview click studies and says the web is thriving.
The Drum
JUNE 27, 2025
From Mother’s sleepless Ikea pitch to launching ‘Here come the girls’ for Boots, Mark Harrison’s career has been shaped by big ideas, big characters and the odd backseat pep talk. Now leading creative at People’s Postcode Lottery, he shares the lessons that still drive him today. As someone who’s now head of creative for one of the UK’s biggest marketers, it won’t surprise you that Mark Harrison is a great storyteller.
Search Engine Roundtable
JUNE 27, 2025
Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor, on Google's push towards AI Search. The interview was conducted weeks ago at Google I/O but was just published this week. It is worth a read but I wanted to highlight the SEO comments and ads comments in that article.
The Drum
JUNE 27, 2025
Run clubs offer interesting lessons to marketers, says Helena Bush at adm Group. Here’s what brands can learn about keeping pace with their consumers. The running movement is booming, and this isn’t just the latest fitness trend. In 2024, global run club memberships surged by 59% (Strava, 2024), but this was driven by more than just a desire for fitness, health, or calorie-burn.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JUNE 27, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like Google Gemini and ChatGPT have to get their information from somewhere. There’s a vast amount of information available online, and each LLM uses its own methods to find what it needs to answer the questions user asks in a prompt.
Search Engine Roundtable
JUNE 27, 2025
After over a year of being in beta, Google has announced the launch of Offerwall. "Offerwall messages allow your site visitors to choose alternative ways to support your site and gain access to your content, such as viewing a rewarded ad or paying a fee," Google wrote.
Exposure Ninja
JUNE 27, 2025
Do you want to be overlooked by AI-powered search? Right now, your target customers are researching on ChatGPT or Perplexity , relying on Google’s AI Overviews for product comparisons, and using Google’s AI Mode to make buying decisions. Imagine AI Mode recommends services in your niche, but your brand doesn’t even get a mention. Or your audience asks ChatGPT for the “best [your service]” and gets directed straight to your competitors.
The Drum
JUNE 27, 2025
Soccer fandom in the US is booming, and the Fifa Club World Cup will galvanize that. Robin Lickliter of Sparks explains how your brand can tap into the buzz. The Fifa Club World Cup (FCWC) kicked off almost two weeks ago. Debuting in the US, the competition comes with a groundbreaking format: 32 of the world’s top club teams competing across 12 American cities between June 15 and July 13.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Exposure Ninja
JUNE 27, 2025
Google changed the rules of search ( again ) in May 2025 by officially launching AI Mode in the U.S. during its I/O 2025 keynote. Described by CEO Sundar Pichai as a “total reimagining of Search,” AI Mode replaces the familiar list of ten blue links in favour of a fully AI-generated answer built from multiple background searches and Gemini 2.5’s capabilities.
Search Engine Roundtable
JUNE 27, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's head of search, Liz Reid.
Brian Solis
JUNE 27, 2025
Dave Wright, Rachael Sandel, Brian Solis via CIO Online , Dave Wright and Brian Solis At first glance, the central finding in the newly released ServiceNow and Oxford Economics’ 2025 Enterprise AI Maturity Index study seems surprising: on a 100-point scale, the average AI maturity score dropped nine points from last year. With so much attention, focus and investment in AI, how is it possible that businesses have fallen behind?
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