Content Marketing Institute
SEPTEMBER 21, 2023
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
Aspiration Marketing
SEPTEMBER 21, 2023
A mobile-friendly website design is no longer just an option but a necessity. With an increasing number of people using mobile devices to browse and shop, businesses must prioritize their mobile website design to improve their search engine optimization (SEO) and stay competitive.
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Search Engine Land
SEPTEMBER 21, 2023
Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1. Does Google use user click data in ranking? “Technically, yes,” Illyes said. This is because historical search data is part of RankBrain. 2. Unlaunches happen ‘a lot’ Things change a lot (emphasis his) in search ranking at Google, Illyes said.
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
SEPTEMBER 21, 2023
Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its helpful content documentation , which we covered in detail. But just because Google updated its documentation, it does not mean that those changes are reflected in the actual algorithm that Google has released. Gary Illyes from the Google Search team said at PubCon today that those changes were just help documentation changes, that they were not implemented into the helpful
Martech
SEPTEMBER 21, 2023
Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
SEPTEMBER 21, 2023
Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context.
Search Engine Land
SEPTEMBER 21, 2023
Bing will do away with its disavow links tool in Bing Webmaster Tools starting in October 2023. Bing “will be removing the disavow links feature and associated API,” said Fabrice Canel from Microsoft. Why remove it. Canel explained that the disavow links tool is no longer needed now that the Bing Search algorithms are great at figuring out which links to count and which ones to ignore. “Times have changed, and so has our technology,” Canel wrote.
Social Media Examiner
SEPTEMBER 21, 2023
Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? In this article, you’ll discover how to build in public by leveraging Twitter. Why Is Building In Public on Twitter So Valuable? Building in public is […] The post Building in Public: Leveraging Twitter for More Reach appeared first on Social Media Examiner.
Search Engine Land
SEPTEMBER 21, 2023
Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
SEPTEMBER 21, 2023
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Search Engine Land
SEPTEMBER 21, 2023
YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. Here’s a recap of what it’s in store. 1. Dream Screen YouTube is launching an experimental new feature that enables content creators to easily add AI-generated video or image backgrounds to YouTube Shorts.
Martech
SEPTEMBER 21, 2023
Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 63% of IT workers and 44% of office workers are concerned Generative AI will take their jobs within five years, according to Ivanti. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse. 45% of business leaders say they are
Search Engine Land
SEPTEMBER 21, 2023
Microsoft Bing is rolling out personalized answers within Bing Chat, the company announced at the AI event in NYC today. Personalized answers use your Bing search history to give you a more personalized response to your Bing Chat questions. We’ve seen Bing Chat testing a memory feature , which is what Bing is calling “personalized answers.” “Now, your chat history can inform your results.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sprout Social
SEPTEMBER 21, 2023
Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. As part of our Android app, we maintain over 35 dependencies managed by the open source community that provide useful building blocks for our application. Our dependencies provide myriad functionality such as frameworks for making network calls, async image loading, testing tools and other existing solutions that solve common Android development challe
Search Engine Land
SEPTEMBER 21, 2023
Microsoft has launched a new performance report within Bing Webmaster Tools that incorporates new data that Bing never reported on. Previously, Bing only showed web search and crawling data, now this report gains metrics on Bing Images, Bing Videos, Bing News, Bing Knowledge Panel, and more. Bing Chat data? This does include data from Bing Chat, but you cannot filter out just Bing Chat data alone.
Martech
SEPTEMBER 21, 2023
Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park.
Search Engine Land
SEPTEMBER 21, 2023
Wix, a very popular website publishing platform, has adopted IndexNow, the Microsoft-backed indexing initiative. Wix is used by about 2.5% of all websites on the internet, based on some recent data , so this is a big deal for the platform. There is nothing Wix customers need to do, this is now on by default. “This means that Wix customers can now quickly reflect their latest content changes (added, updated, and deleted) in search engines search results and allowing them to drive more custo
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hootsuite
SEPTEMBER 21, 2023
Ever seen an Instagram emoji fail IRL? Maybe your grandma used an eggplant emoji in a… compromising place. Or, your uncle was trying to be funny and added the poop emoji to his bio. Yikes. Whatever the case, emoji etiquette exists. Understanding the meaning and placement of emojis is essential to avoiding terrible, embarrassing communication mistakes.
Search Engine Land
SEPTEMBER 21, 2023
TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care. By having a clearer picture of how customers make purchases, you can identify areas needing improvement, enabling you to create a better user experience and fuel your business gro
Kuno Creative
SEPTEMBER 21, 2023
When skillfully harnessed, data is a treasure trove of information that improves every stage of a company’s marketing and sales cycles. Sometimes, though, that data can become unwieldy. So much potential for impact, lost in the bustle of everyday business. That’s where strategic revenue operations, or RevOps, solutions come in to unlock new, hidden opportunities and ensure sustainable growth over time.
Search Engine Land
SEPTEMBER 21, 2023
Google is going to update its Misleading Representation policy on 21 November 2023. The search engine is planning to remove non-fulfillment of a product or service due to lack of qualifications under Misrepresentation and file it under the Unacceptable Business Practices policy instead. Why we care. It’s vital to keep up-to-date with policy changes as violations can result in the suspension of your Google Ads account, meaning you can no longer advertise on Google.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
SEPTEMBER 21, 2023
For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. Doing so is key to earning top-tier content and engaging your unique audience. Finding the right fit means auditing influencer content, profiles and engagement with care.
Search Engine Land
SEPTEMBER 21, 2023
Crucial evidence from the Google antitrust trial has been removed from the US Department of Justice (DOJ) website. The DOJ had been publishing key documents, including Google’s private emails, memos, charts and internal presentations as it presented its case – without informing Judge Amit Mehta first. When the search engine raised a complaint, the judge was sympathetic and ordered the DOJ to remove key documents from the public domain, reports Bloomberg.
CMO Network
SEPTEMBER 21, 2023
Music is one of the favorite ways marketers look to connect with the US Hispanic segment authentically, but most miss the nuances within the Latin music environment.
Digital Marketer
SEPTEMBER 21, 2023
Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced. It comes as no surprise that social media marketers are struggling to keep up.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Scoop.it!
SEPTEMBER 21, 2023
Do you want to know if your content curation strategy is successful? If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce.
Zumvu
SEPTEMBER 21, 2023
Have you ever hunted Pokemon with Pokemon Go or used face filters while talking on Facetime?
yorCMO
SEPTEMBER 21, 2023
Crafting marketing success: Build strong teams & leverage expertise for dynamic growth. Explore insights now.
Set Up
SEPTEMBER 21, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Kristy LoRusso , the National Chief Marketing Officer at Kaiser Permanente to discuss the importance of building a great foundation for your team, how the book "How Will You Measure Your Life" by Clayton Christensen impacts her life, and more.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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