Wed.Feb 26, 2025

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5 ways to get your B2B buyers to care in 2025

Martech

B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers feeling the pressure your customers are, too. They’re more cautious, less engaged and increasingly selective about where they spend their time and money. Before you can get B2B buyers to purchase from you, you must get them to care.

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CRO Reporting Made Easy: Key Metrics to Track and Analyze

Aspiration Marketing

Is your website a revolving door or a magnet for conversions? Conversion Rate Optimization (CRO) transforms casual visitors into loyal customers, but it takes more than just a pretty website. Effective reporting is the key to understanding what truly drives conversions. By analyzing key metrics like bounce rate, time on page, and click-through rates, you can unlock the secrets to turning your website into a high-performing conversion machine.

Transform 164
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Instagram’s Grid Just Changed—Here’s What You Need to Know

Buffer Marketing

If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels. 0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience.

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Five common LinkedIn Ads mistakes and how to fix them

Martech

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.

Education 120
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Create a Stakeholder Map for Seamless Project Tracking

Hubspot Marketing

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake I hadnt created a stakeholder map. That experience pushed me to develop a systematic approach to stakeholder management.

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The future of ecommerce: Insights from 200+ retailers by Digital Marketing Depot

Martech

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Conducted by London Research in partnership with Crownpeak, this report reveals how leading brands are: Optimizing site search with AI to improve relevance and reduce friction Personalizing results in real-time to increase conversion

Retail 111
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Marketing Leader’s Guide to a Highly Profitable Meta Ads Strategy

Exposure Ninja

Loading the Elevenlabs Text to Speech AudioNative Player… Tired of watching your ad budget vanish like water down a plug-hole? In the cutthroat world of digital marketing, a killer Meta Ads strategy is your secret weapon. Whether you’re building a brand or raking in conversions, you need to be strategic, know your audience, and optimise like a boss.

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Why it’s harder to build an audience than ever before

Martech

A good website, quality content and some solid search engine optimization (SEO) practices that was one the most reliable recipes for building an audience, regardless of the business youre in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master.

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Goodbye Google? Dissecting the role of AI and SEO

Businesses Grow

AI and search New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve secured two customers through AI. So, how is this going to work? It seems that Google is in trouble, but how can you bet against the world’s number-one search engine?

SEO 63
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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Are CRMs alone sufficient in a data-driven world?

Martech

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. The report, Engineering Data Mastery: Beyond Customer Obsession, from Virtusa, examines how companies leverage customer data for success. (You can download the report from Virtusa’s website — no registration required.

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Content & Beyond 2025: 9 key takeaways for marketers

Welcome Software

It's official: this year's Content & Beyond was another success. With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. That's what it was all about this year; bringing more efficiency, excitement, and energy to your daily grinds.

Gen Z 52
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Give Content Its Own Marketing Strategy To Grow Its Success

Content Marketing Institute

Creating great content will only take you so far. You also need to attract an audience and ensure theyll see, share, and act on your stories. Follow this upgraded approach to gain a marketing advantage.

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The Rebirth of ‘Marketing Mix Modeling’

Practical eCommerce - Marketing

Why does a 1940s-era model interest large advertisers and platforms? Three reasons. The post The Rebirth of ‘Marketing Mix Modeling’ appeared first on Practical Ecommerce.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Best AI Tools Directory - List of Top AI Tools Website in 2025

Zumvu

Looking at their unique qualities, skills, and specialties, we will discuss the top 10 AI directory websites in 2025 in this comprehensive guide. Whether you are passionate about tech-savvy enthusiast, creative professional, or company founder, these sites will enable you to find tools fit for your goals.

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Stop Planning, Start Doing: The Role of Execution in Marketing Success

yorCMO

Discover how balancing strategy with execution leads to faster results and helps you stay ahead in a rapidly changing market.

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13 Best QR Code Generator Tools - Create QR Codes With Ease

Zumvu

These little squares (now even circles) can be scanned with your phone to show any information you choose, be it a social media channel, a video, or a website.

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I Asked Experts About Improving Keyword Rankings — Here Are Their Tips

Hubspot Marketing

Ive been in content marketing for over a decade, and let me say that its never been this hard to rank highly in search. The reason is that theres a lot of content out there Google says that it indexes hundreds of billions of webpages , which take up over 100,000,000 gigabytes in size. With these numbers, does it even make sense to publish new articles?

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company. Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolving landscape of Google search and the rise of the ze

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2025 Oscar predictions: Social media picks the winners

Hootsuite

The Academy Awards arent just Hollywoods biggest night. Theyre the grand finale of an awards season shaped as much by social media buzz as by critic reviews. From red-carpet fashion to acceptance speech soundbites, the conversation online often reveals more about who might win than the pundits do. But can social media chatter actually predict Oscar winners?