Martech
FEBRUARY 26, 2025
B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers feeling the pressure your customers are, too. They’re more cautious, less engaged and increasingly selective about where they spend their time and money. Before you can get B2B buyers to purchase from you, you must get them to care.
Aspiration Marketing
FEBRUARY 26, 2025
Is your website a revolving door or a magnet for conversions? Conversion Rate Optimization (CRO) transforms casual visitors into loyal customers, but it takes more than just a pretty website. Effective reporting is the key to understanding what truly drives conversions. By analyzing key metrics like bounce rate, time on page, and click-through rates, you can unlock the secrets to turning your website into a high-performing conversion machine.
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Buffer Marketing
FEBRUARY 26, 2025
If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels. 0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience.
Martech
FEBRUARY 26, 2025
Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
FEBRUARY 26, 2025
The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. When done right, its a straightforward process. But legal bottleneckslike heavy redlines and lengthy approvalscan quickly turn it into a headache. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.
Hubspot Marketing
FEBRUARY 26, 2025
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake I hadnt created a stakeholder map. That experience pushed me to develop a systematic approach to stakeholder management.
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Exposure Ninja
FEBRUARY 26, 2025
Loading the Elevenlabs Text to Speech AudioNative Player… Tired of watching your ad budget vanish like water down a plug-hole? In the cutthroat world of digital marketing, a killer Meta Ads strategy is your secret weapon. Whether you’re building a brand or raking in conversions, you need to be strategic, know your audience, and optimise like a boss.
Martech
FEBRUARY 26, 2025
A good website, quality content and some solid search engine optimization (SEO) practices that was one the most reliable recipes for building an audience, regardless of the business youre in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master.
Businesses Grow
FEBRUARY 26, 2025
AI and search New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve secured two customers through AI. So, how is this going to work? It seems that Google is in trouble, but how can you bet against the world’s number-one search engine?
Martech
FEBRUARY 26, 2025
Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. The report, Engineering Data Mastery: Beyond Customer Obsession, from Virtusa, examines how companies leverage customer data for success. (You can download the report from Virtusa’s website — no registration required.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Welcome Software
FEBRUARY 26, 2025
It's official: this year's Content & Beyond was another success. With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. That's what it was all about this year; bringing more efficiency, excitement, and energy to your daily grinds.
Content Marketing Institute
FEBRUARY 26, 2025
Creating great content will only take you so far. You also need to attract an audience and ensure theyll see, share, and act on your stories. Follow this upgraded approach to gain a marketing advantage.
Practical eCommerce - Marketing
FEBRUARY 26, 2025
Why does a 1940s-era model interest large advertisers and platforms? Three reasons. The post The Rebirth of ‘Marketing Mix Modeling’ appeared first on Practical Ecommerce.
Zumvu
FEBRUARY 26, 2025
Looking at their unique qualities, skills, and specialties, we will discuss the top 10 AI directory websites in 2025 in this comprehensive guide. Whether you are passionate about tech-savvy enthusiast, creative professional, or company founder, these sites will enable you to find tools fit for your goals.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
yorCMO
FEBRUARY 26, 2025
Discover how balancing strategy with execution leads to faster results and helps you stay ahead in a rapidly changing market.
Zumvu
FEBRUARY 26, 2025
These little squares (now even circles) can be scanned with your phone to show any information you choose, be it a social media channel, a video, or a website.
Hubspot Marketing
FEBRUARY 26, 2025
Ive been in content marketing for over a decade, and let me say that its never been this hard to rank highly in search. The reason is that theres a lot of content out there Google says that it indexes hundreds of billions of webpages , which take up over 100,000,000 gigabytes in size. With these numbers, does it even make sense to publish new articles?
Duct Tape Marketing
FEBRUARY 26, 2025
The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company. Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolving landscape of Google search and the rise of the ze
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Hootsuite
FEBRUARY 26, 2025
The Academy Awards arent just Hollywoods biggest night. Theyre the grand finale of an awards season shaped as much by social media buzz as by critic reviews. From red-carpet fashion to acceptance speech soundbites, the conversation online often reveals more about who might win than the pundits do. But can social media chatter actually predict Oscar winners?
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