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B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers feeling the pressure your customers are, too. They’re more cautious, less engaged and increasingly selective about where they spend their time and money. Before you can get B2B buyers to purchase from you, you must get them to care.
Is your website a revolving door or a magnet for conversions? Conversion Rate Optimization (CRO) transforms casual visitors into loyal customers, but it takes more than just a pretty website. Effective reporting is the key to understanding what truly drives conversions. By analyzing key metrics like bounce rate, time on page, and click-through rates, you can unlock the secrets to turning your website into a high-performing conversion machine.
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Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake I hadnt created a stakeholder map. That experience pushed me to develop a systematic approach to stakeholder management.
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The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. When done right, its a straightforward process. But legal bottleneckslike heavy redlines and lengthy approvalscan quickly turn it into a headache. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.
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Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
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These little squares (now even circles) can be scanned with your phone to show any information you choose, be it a social media channel, a video, or a website.
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The Academy Awards arent just Hollywoods biggest night. Theyre the grand finale of an awards season shaped as much by social media buzz as by critic reviews. From red-carpet fashion to acceptance speech soundbites, the conversation online often reveals more about who might win than the pundits do. But can social media chatter actually predict Oscar winners?
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