What Is Marketing?
CMO Network
NOVEMBER 27, 2023
A recent McKinsey survey finds CEOs and CMOs aren't always on the same page about marketing's role. Are they speaking in synonyms and not defining "marketing" the same?
CMO Network
NOVEMBER 27, 2023
A recent McKinsey survey finds CEOs and CMOs aren't always on the same page about marketing's role. Are they speaking in synonyms and not defining "marketing" the same?
Search Engine Land
NOVEMBER 27, 2023
Google Search supports discussion forum and profile page structured data. This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. In addition, Google added new Search Console reports to support those who added structured data to their pages, the company announced.
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Hubspot Marketing
NOVEMBER 27, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Marketing Insider Group
NOVEMBER 27, 2023
Marketing is at its best when it’s like a science experiment. Think of your strategy as a series of tests where each result teaches you something new. It’s a cycle of trying, learning, and improving that keeps getting better, whether your ideas hit the mark or miss it. Why does this work so well? Because marketing is rich with data, goals are clear, and there are always more ideas than there are resources to try them out.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Buffer Marketing
NOVEMBER 27, 2023
💡 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.
Sprout Social
NOVEMBER 27, 2023
Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. We set out to change that. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SmartBrief - Marketing
NOVEMBER 27, 2023
Scheduling creative inspiration is notoriously difficult.
Martech
NOVEMBER 27, 2023
If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” with 100% confidence, congratulations! You can stop reading here. Go grab a celebratory cup of coffee! But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.
Hootsuite
NOVEMBER 27, 2023
Are you tired of spending countless hours creating a social media strategy for your business? Have you ever wondered what would happen if you let AI take the wheel and plan everything for you? Would your results improve, or decline? Would your audience love it, or walk away? To test if AI is really ready to replace social media marketers and strategists, I decided to perform an experiment.
Hubspot Marketing
NOVEMBER 27, 2023
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. According to McKinsey & Co. , 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
NOVEMBER 27, 2023
High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions.
Martech
NOVEMBER 27, 2023
Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have no control over. It’s easy to think of big failures: In 2001, the Houston Astros had to rip the name Enron off their stadium when the company collapsed. Earlier this year the Miami Heat had to do the same when naming-rights owner FTX filed for bankruptcy.
Search Engine Land
NOVEMBER 27, 2023
Google Search Console went down at about 8 am ET today and is still down at the time this story was published. Search Console was down and inaccessible for about 50 minutes. The tool went down at about 8 am ET and returned at 8:52 am ET. Google is aware. At about 8:30 am ET Google’s Daniel Waisberg replied to some concerns on X with a bit of a joke, he said, “I was looking for a plug to charge my phone, so I had to unplug the server.” “Joking aside, we’re working on
Martech
NOVEMBER 27, 2023
HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Here are the updates relevant to managers. Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., connecting contacts to contacts or companies to companies).
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
NOVEMBER 27, 2023
YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. While many advertisers worldwide are finally gaining access to these new options, Google notes that this feature is not yet available on all accounts, but will be rolled out to all advertisers within the coming months.
Litmus
NOVEMBER 27, 2023
Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach.
Search Engine Land
NOVEMBER 27, 2023
More than 250 websites now block Google-Extended , the “standalone product token” Google introduced Sept. 28 to let you block Bard, Vertex AI generative APIs and future generations of models from accessing your content. That’s according to research shared exclusively with Search Engine Land by the Detailed.com team. Why we care. There has been much debate and discussion about whether brands and businesses should block any bots (e.g., GPTBot , CCBot) that crawl content that is then used to
Digital Marketer
NOVEMBER 27, 2023
In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars. Imagine browsing for your dream car on Amazon , with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
NOVEMBER 27, 2023
Technical SEO refers to the process of improving a website’s architecture and backend elements to improve its visibility and performance on search engines. Tackling such SEO projects often requires collaboration between technical SEO specialists and web developers, especially for large sites. Technical SEO examines page load speed, site architecture, security, internal linking, etc., to eliminate friction points that might hinder search bots from properly crawling, indexing and rendering a websi
Digital Marketer
NOVEMBER 27, 2023
Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change.
Search Engine Land
NOVEMBER 27, 2023
Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. The notification, which was triggered by a technical fault, was issued just hours before the Thanksgiving holiday, causing some marketers to “freak out” Google confirmed the error shortly after and reassured advertisers to disregard the message.
Litmus
NOVEMBER 27, 2023
We’re back, with the highlights of our inbox in this weird liminal space between Thanksgiving and December! Is it the holiday season yet? Can we get away with putting up Christmas lights before December 1st? Who can say? But what we can do is tell you who blew us away in the inbox this month! Without further ado, here are our top email picks from November 2023.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
NOVEMBER 27, 2023
Google is planning to update its Video publisher policy on 1 April 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. The move aims to streamline policies across various Google products and align them with current industry standards, such as IAB OpenRTB.
Businesses Grow
NOVEMBER 27, 2023
Too short for a blog post, too important to ignore, here are a few things on my mind these days! Let’s start with ignoring your customers. Don’t listen to your customers? I’ve been playing around with the “Trusted Voice” badge on LinkedIn. Does it mean anything? Who knows? I recently answered a question about aligning your communication style to your target audience and provided a weird answer: Do NOT develop a style that fits your audience.
Unbounce
NOVEMBER 27, 2023
/ Landing page optimization Mastering ecommerce conversion rate optimization: expert tips and inspirational examples By Alan O’Sullivan. Updated on November 27, 2023. 37 min read If you work on ecommerce projects and you’re not already BFFs with conversion rate optimization (aka “CRO”), you’re really missing out. They might not be the coolest kid on the digital marketing campus, but CRO is low-key the most valuable friend you can have while you’re finding your way around campus and preppi
SmartBrief - Marketing
NOVEMBER 27, 2023
Scheduling creative inspiration is notoriously difficult. By its very nature, creativity is unpredictable; it doesn’t care about deadlines and tends to come in its own sweet time. So it’s interesting to consider that kickstarting the muse appears to be an area where artificial intelligence can provide significant creative value. Ultimately, of course, creativity is organic.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Six & Flow
NOVEMBER 27, 2023
Understanding and calculating revenue growth is a critical aspect of successful business operations. This indicator provides a benchmark for the financial health and prosperity of a business, supporting strategic decision-making and future planning. By effectively measuring revenue growth, businesses can pinpoint areas for potential incremental change in each operation affecting their people, processes, and technology , which could drive further increases in revenue.
illumin
NOVEMBER 27, 2023
Black Friday is the biggest retail event of the year. The revenue brought in by this post-Thanksgiving shopping spree is critical for both the advertising industry and the retail sector. During the 1980s, Black Friday really began to take off and since then it has continued to experience year-over-year growth. With the rise of e-commerce, sales continued to evolve and Cyber Monday was born, becoming almost equally as significant a sales day for some retailers.
Sachs Marketing Group
NOVEMBER 27, 2023
How can content marketing help a business? In the dynamic world of digital marketing, content is the kingpin that drives business growth. By crafting valuable, relevant, and consistent content, businesses can engage and retain a clearly defined audience, ultimately driving profitable customer action. Content marketing is a marketing strategy that not only informs your audience but also entertains and engages them.
Exposure Ninja
NOVEMBER 27, 2023
It’s a myth that content marketing is only good for building awareness. An effective content marketing strategy, done in the right way, can help you attract quality potential clients. You need to know who you want to reach with your content, the type of searches they’re making just before they become leads, and the searches they make at the start of their journey.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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